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1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

All items

Industry

Industry

  • All industries
  • Healthcare and clinics

    Dental clinics0
  • Plastic and cosmetic surgery0
  • Hair transplant0
  • Medical tourism0
  • Aesthetic medicine0
  • Psychologists and therapy0
  • Dietitians and nutrition0
  • Physiotherapy0
  • Veterinary clinics0
  • Local services and hospitality

    Gyms and personal training0
  • Hair and beauty salons0
  • Real estate0
  • Interior design and renovation0
  • Automotive0
  • Restaurants and cafés0
  • Hotels and stays0
  • Tours and travel agencies0
  • Weddings and events0
  • Photo and video studios0
  • Local services0
  • Schools and courses0
  • Brands and commerce

    Fashion e-commerce31
  • Cosmetics and personal care31
  • Furniture and home decor31
  • Food brands31
  • Retail stores31
  • Digital and B2B

    Online courses and coaching0
  • Consulting and B2B services0
  • SaaS and software0
  • Insurance and financial advice0
  • Agencies and freelancers0
  • Personal brands and creators0
Industry groupBrands and commerce
Topic
Sort:Recommended

155 itemsshowing 49–72

  • ChecklistFood brands22 min

    Campaign setup and launch

    • The brand owns the ad account and the business portfolio; the agency and team members are added only as partners.
    • The Page, the Instagram account, and the product catalog are in the same business portfolio.

    52 items · 6 groupsMembers only

  • Hook bankRetail stores12 min

    Reels and short-video openers

    We cut the tape on the box, and this is the first thing out.

    50 hooks · 5 groupsMembers only

  • Message templateFashion e-commerce20 min

    Email and SMS templates

    Welcome: size profile

    Subject: {FIRST_NAME}, tell us your size once and we'll remember it Hi {FIRST_NAME}, Welcome to the {BRAND} list. The question we hear most is ‘which size should I order?’, so we'd like to get to know you a little first. Reply with your height and the sizes you usually wear on top and bottom, and we'll pick future suggestions in your size. We only use this for size recommendations. Your first-order {WELCOME_OFFER} is valid until {EXPIRY_DATE}. {SIGN_OFF}

    20 templates · 5 groupsMembers only

  • ScriptCosmetics and personal care30 min

    Video ad scripts

    0–3s15s: the pump and the texture

    A drop at the mouth of the pump, macro · “{PRODUCT_NAME}” · “One pump, a texture like this.”

    18 scripts · 6 groupsMembers only

  • ChecklistFurniture and home decor20 min

    Content production and shoot day

    • The shoot's single goal is written down: which product, which question, which call to action (swatches, fit check, or a showroom appointment).
    • A shot list is ready by product: frame, foam, fabric, legs, measuring scene, room scene, and the delivery moment.

    54 items · 6 groupsMembers only

  • Hook bankFood brands12 min

    Objection and hesitation hooks

    ‘Is this price too high?’ I'm writing out what's in the jar, line by line.

    50 hooks · 5 groupsMembers only

  • Copy templateRetail stores25 min

    Google Ads and search copy

    Headlines: stationery and school

    School Supply List Ready Notebooks, Pens, and Bags Send Your List on WhatsApp {NEIGHBORHOOD} Stationery Store School Backpack Selection Class Gift Quote Prices Clear on Every Tag Pick Up in Store

    24 templates · 5 groupsMembers only

  • ScriptFashion e-commerce30 min

    Video ad scripts

    0–3s15s: one dress, two heights

    Two models side by side in the same dress, product in the first frame · “{HEIGHT_1} cm and {HEIGHT_2} cm, same dress” · “Same dress, two different heights.”

    18 scripts · 6 groupsMembers only

  • ChecklistCosmetics and personal care20 min

    Content production and shoot day

    • The list of products to shoot uses stock codes, and at least two undamaged, freshly produced samples were set aside for each product.
    • All samples are from the batch that will go on sale, and the batch number, date code, and ingredient list are saved to the file.

    49 items · 6 groupsMembers only

  • Hook bankFurniture and home decor10 min

    Objection and hesitation hooks

    These two sofas look the same. So where does the price gap come from?

    50 hooks · 5 groupsMembers only

  • Copy templateFood brands30 min

    Meta ad copy

    Village to jar

    Primary text: From {VILLAGE}, by {PRODUCER}'s hands. This year's {PRODUCT} was picked in {HARVEST_MONTH}, and we filled it on {FILL_DATE}. The producer's name, region, and batch number are on the label. {WEIGHT} jar, {SHIPPING_INFO}. Headline: The producer's name is on the label Description: See the product page

    25 templates · 6 groupsMembers only

  • Message templateRetail stores22 min

    Review and reputation replies

    Positive: staff named

    Thank you, {CUSTOMER_NAME}. We passed it on to {STAFF_NAME}; taking time over a product choice is the part of the job we enjoy too. We'll be glad to see you again when new items hit our {PRODUCT_GROUP} shelf.

    23 templates · 5 groupsMembers only

  • ChecklistFashion e-commerce20 min

    Content production and shoot day

    • The list of products to shoot uses the product codes from your system, and every product has at least one size and color in stock.
    • Samples were received a day before the shoot, and each piece's seams, buttons, and label were checked for defects.

    49 items · 6 groupsMembers only

  • Hook bankCosmetics and personal care10 min

    Objection and hesitation hooks

    Hard to buy without knowing if it'll suit your skin, so here's the patch test, step by step.

    50 hooks · 5 groupsMembers only

  • Copy templateFurniture and home decor25 min

    Meta ad copy

    Small living room modules

    Primary text: If your living room is {ROOM_SIZE}, consider a three-seater plus an ottoman instead of a corner sofa. {PRODUCT} modules are sold individually, so you choose the layout to fit your wall. Send your measurements and a photo, and we'll get back to you the same day with two layouts. Headline: Pick modules to fit your wall Description: Send your size, we'll draw it

    22 templates · 6 groupsMembers only

  • Message templateFood brands25 min

    Email and SMS templates

    Newsletter signup welcome email

    Subject: Welcome to the {BRAND_NAME} list, {FIRST_NAME} Hi {FIRST_NAME}, Thanks for joining the list. We'll send at most {COUNT} emails a month: new harvest news, producer stories, and recipes. The first piece of news: {FIRST_NEWS}. If you'd rather not get these emails, you can unsubscribe anytime at the link below: {UNSUBSCRIBE_LINK}. Your personal data is processed under the KVKK privacy notice: {KVKK_LINK}. {SIGNATURE}

    24 templates · 6 groupsMembers only

  • ScriptRetail stores30 min

    Video ad scripts

    0–3sPrice on the tag (15s)

    A shelf tag in close-up, the price readable · Price on the tag, tax included · ‘You don't need to DM us to ask the price.’

    18 scripts · 4 groupsMembers only

  • Hook bankFashion e-commerce10 min

    Objection and hesitation hooks

    We're splitting this jacket's price three ways: fabric, lining, and labor.

    50 hooks · 5 groupsMembers only

  • Copy templateCosmetics and personal care25 min

    Meta ad copy

    Texture macro: pump and spread

    Primary text: We filmed {PRODUCT_NAME} coming out of the pump and spreading across the back of a hand in slow motion. Texture: {TEXTURE_DESCRIPTION}. Scent: {SCENT_DESCRIPTION}. Size {SIZE}; with the recommended use it lasts about {ESTIMATED_DURATION}. The full ingredient list and period after opening are on the product page. Headline: {SHORT_TEXTURE}, {SIZE} Description: Directions and ingredient list on the page

    20 templates · 5 groupsMembers only

  • Message templateFurniture and home decor25 min

    Email and SMS templates

    Newsletter welcome

    Subject: Three things that help before you buy furniture Hi {NAME}, Thanks for joining the {BRAND} list. We'll write twice a month, mostly about measurements, fabrics, and care rather than sales. Three resources to start with: 1. How to measure for a sofa or a table: {GUIDE_LINK} 2. Request fabric swatches: {SWATCH_LINK} 3. Showroom address and hours: {SHOWROOM_LINK} If you're furnishing a room, reply with a photo of it and one of our advisors will get back to you. {BRAND} Unsubscribe: {UNSUBSCRIBE_LINK}

    25 templates · 6 groupsMembers only

  • ScriptFood brands35 min

    Video ad scripts

    Origin and batch number, 15 sec

    product page visits · Learn more

    20 scripts · 5 groupsMembers only

  • ChecklistRetail stores18 min

    Content production and shoot day

    • This week's shoot list is ready: three shots are written each for delivery day, the window change, and the most-asked-about product.
    • The price tags on the products to be filmed are current and match the register price, and products without tags stay out of frame.

    48 items · 6 groupsMembers only

  • Copy templateFashion e-commerce25 min

    Meta ad copy

    Fit confidence: two heights

    Primary text: {PRODUCT_NAME} on two heights: our {HEIGHT_1} model wears a {SIZE_1}, our {HEIGHT_2} model a {SIZE_2}. Watch how the hem and waist sit in the video, walking and sitting. The size chart is on the product page in centimeters, and if it doesn't fit, you can exchange within {EXCHANGE_WINDOW}. Headline: Shown on two heights, with sizes Description: Sizes {SIZE_RANGE}, {COLOR_COUNT} colors

    20 templates · 5 groupsMembers only

  • Message templateCosmetics and personal care22 min

    Email and SMS templates

    Welcome: the routine profile

    Subject: {FIRST_NAME}, tell us your routine once and we'll remember Hi {FIRST_NAME}, Welcome to the {BRAND} list. The question we get most is ‘which product should I start with?’, so we'd like to get to know you a little first. Reply to this email with three answers: how many products are in your routine now, which texture do you like, and do you want scent? We'll pick future suggestions to match. We use this only for product suggestions, and you don't need to write anything about your health. Your welcome offer, {WELCOME_OFFER}, is valid until {EXPIRY_DATE}. {SIGN_OFF}

    20 templates · 5 groupsMembers only

Members get every item in full

Every membership plan includes the full text of every template, every step of every script, and every line of every checklist.