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1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

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Industry

Industry groupHealthcare and clinics
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279 itemsshowing 73–96

  • ChecklistDental clinics20 min

    Campaign setup and launch

    • The ad account’s payment method is the clinic’s company card; the billing name and tax details match the clinic.
    • Business Manager has at least two admins: the clinic owner and a second authorized person from the clinic.

    49 items · 6 groupsMembers only

  • Hook bankPlastic and cosmetic surgery12 min

    Reels and short-video openers

    Before every surgery, the same three documents are laid out on the consultation desk.

    50 hooks · 5 groupsMembers only

  • Copy templateHair transplant20 min

    Caption templates

    Donor area explainer

    In a hair transplant, the donor area sets the limits of the plan. The hair at the back and sides of the head is where grafts come from, and that supply isn't unlimited. In this carousel, our doctor, {DOCTOR}, walks through how the donor area is assessed in 6 slides: density, the size of the area, hair thickness, and what you may need down the road. If you'd like your own donor area reviewed, send 4 photos (front, top, crown, and back): {CONTACT}

    20 templates · 5 groupsMembers only

  • Message templateMedical tourism28 min

    WhatsApp and DM replies

    First message to a form lead

    Hello {FIRST_NAME}, I'm {COORDINATOR}, a patient coordinator at {ORGANIZATION}. I've received the form you filled in for {TREATMENT}; if you don't mind me messaging you here, let's keep it short. For our doctor to do a pre-assessment, we need the reports and images you already have; I'll list exactly which ones in my next message. Could you also tell me your date range and how many days you could stay? If you'd rather not get messages from this number, just say so and we won't write again.

    24 templates · 5 groupsMembers only

  • ScriptAesthetic medicine35 min

    Reels and TikTok scripts

    0–3sSPF and PA labels (25s)

    Two sunscreen tubes in the doctor's hand, labels to camera, brand blurred · What do SPF and PA mean? · When you buy sunscreen, check two abbreviations.

    18 scripts · 5 groupsMembers only

  • ChecklistPsychologists and therapy20 min

    Campaign setup and launch

    • At least two people are admins in Business Manager: the practitioner and a second authorized person from the practice; access doesn't hinge on one person.
    • The ad account's payment method is the practice's or the practitioner's own card; the billing name matches the diploma and the tax registration.

    50 items · 6 groupsMembers only

  • Hook bankDietitians and nutrition12 min

    Reels and short-video openers

    The only problem with “I'll start Monday” is that it's Monday.

    50 hooks · 5 groupsMembers only

  • Copy templatePhysiotherapy20 min

    Caption templates

    Mistake-and-fix post

    The left frame shows {MOVE_NAME} the way we see it most often. The right frame shows how our physiotherapist corrects it. The difference: {DIFFERENCE} Why it matters: {WHY_IT_MATTERS} If you're doing this move on a professional's advice, check your form in a mirror. If pain increases during the move, stop. Not sure about your own form? Message {CENTER} through the link in our profile to book an assessment.

    22 templates · 5 groupsMembers only

  • Message templateVeterinary clinics20 min

    Review and reputation replies

    Positive: a general thank-you

    Thank you so much for the kind words; we've passed them on to the team. We wish {PET_NAME} many healthy, happy days. See you at the next visit. The {CLINIC} team

    26 templates · 5 groupsMembers only

  • Hook bankDental clinics12 min

    Reels and short-video openers

    Until the strip on this pouch changes color, no instrument reaches the chair.

    50 hooks · 5 groupsMembers only

  • Copy templatePlastic and cosmetic surgery28 min

    Meta ad copy

    Consultation invitation angle

    Primary text: If you're thinking about {PROCEDURE}, the first step is talking to a surgeon. At the consultation, {SURGEON} listens first, then goes through your expectations, the options, the risks, and the recovery process, and gives you the information in writing. The decision is yours once you've read the document. To book a consultation, message us on WhatsApp. Headline: {PROCEDURE} consultation Description: {CLINIC} · {CITY}

    20 templates · 5 groupsMembers only

  • Message templateHair transplant20 min

    Review and reputation replies

    Short positive Google review

    Thank you for your review. We've shared what you wrote with our team. If you ever have a question, our coordinator line is always open: {CONTACT} The {CLINIC} team

    20 templates · 5 groupsMembers only

  • ScriptMedical tourism38 min

    Reels and TikTok scripts

    0–3sAirport: first 20 minutes (35s)

    Arrivals gate; the coordinator holds up a sign with only a first name · ‘The first 20 minutes at the airport’ · ‘When your plane lands, the first person you see will be me.’

    22 scripts · 6 groupsMembers only

  • ChecklistAesthetic medicine20 min

    Campaign setup and launch

    • The ad account sits in the clinic's own business portfolio; the agency is connected only through partner access.
    • Two-factor authentication is on for every admin in the business portfolio.

    49 items · 6 groupsMembers only

  • Hook bankPsychologists and therapy12 min

    Reels and short-video openers

    The most-used thing in a therapy room isn't the tissue box. Let me show you.

    50 hooks · 5 groupsMembers only

  • Copy templateDietitians and nutrition20 min

    Caption templates

    Reading a label at the store

    At the store, my hand always goes to the same place: the back of the package. I look at three lines: 1. The ingredient list. It's ordered by amount; the first three items describe most of the product. 2. The nutrition facts table. If it says “per 100 grams,” remember that what you eat may be different. 3. The added sugar line. I don't read any of them as “buy it or don't”; I read them just to know what I'm buying. Shall we walk the {PRODUCT_TYPE} aisle together in the next video? Save this, you'll want it at the store. {DIETITIAN}, {TITLE}

    24 templates · 6 groupsMembers only

  • Message templatePhysiotherapy18 min

    Review and reputation replies

    Thanks for a specific point

    Thank you for taking the time to write this. The {PRAISED_TOPIC} you mentioned matters to us, and we've shared your words with the team. If you ever have a question, you can always reach us through {CHANNEL}. {CENTER}

    21 templates · 5 groupsMembers only

  • ScriptVeterinary clinics32 min

    Reels and TikTok scripts

    0–3sHelping a cat like the carrier (35s)

    A carrier with the door off in a living room, a blanket inside · ‘The carrier: every day, not once a month’ · ‘If a cat only sees the carrier on vet day, it has every reason not to like it.’

    21 scripts · 5 groupsMembers only

  • Copy templateDental clinics25 min

    Google Ads and search copy

    Implant RSA set

    Headline 1: Dental Implants {NEIGHBORHOOD} Headline 2: Implant Plans Built on CBCT Headline 3: Written Plan, Clear Stages Headline 4: Meet the Dentist at Your Exam Headline 5: Open Weekdays Until 7 p.m. Headline 6: Single Tooth to Full Arch Description 1: Implant planning starts with an exam and a CBCT scan. You get the plan in writing. Description 2: In {NEIGHBORHOOD}, near {TRANSIT}. Call to book or message us on WhatsApp.

    20 templates · 5 groupsMembers only

  • Message templatePlastic and cosmetic surgery20 min

    Review and reputation replies

    Short positive reply

    {FIRST_NAME}, thank you for your kind words. We've shared your review with the team, and feedback like this keeps us motivated. If anything comes to mind, you can reach us at {PHONE}. {SIGNATURE}

    20 templates · 5 groupsMembers only

  • ScriptHair transplant30 min

    Video ad scripts

    0–3sWritten plan (15s)

    A WhatsApp chat on a phone; previews of 4 sent photos, blurred · ‘A written plan before you decide on a hair transplant’ · ‘See a written plan before you decide.’

    18 scripts · 4 groupsMembers only

  • ChecklistMedical tourism22 min

    Content production and shoot day

    • The shoot falls on a half-day when the doctor and coordinator are free, and each speaker's time on camera (90 minutes at most) is written down.
    • Each video answers one question ('Who do I call if something goes wrong?'), and the question is written next to it in the shoot sheet.

    53 items · 6 groupsMembers only

  • Hook bankAesthetic medicine10 min

    Objection and hesitation hooks

    Why we ask you two questions before we answer a price question.

    50 hooks · 5 groupsMembers only

  • Copy templatePsychologists and therapy25 min

    Meta ad copy

    The intro call angle

    Primary text: You can have a short introduction before starting therapy. The intro call is a {LENGTH}-minute phone call, not therapy. We talk about who the support is for, online or in person, and which times work, then match you with the right practitioner. You don't need to tell your full story. Headline: Intro call: {LENGTH} minutes, not therapy Description: {PRACTICE} · {CITY} and online

    20 templates · 5 groupsMembers only

Members get every item in full

Every membership plan includes the full text of every template, every step of every script, and every line of every checklist.