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1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

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Industry

Industry groupHealthcare and clinics
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279 itemsshowing 49–72

  • ChecklistMedical tourism22 min

    Campaign setup and launch

    • The Business Manager and ad accounts are registered to the organization's own legal entity and aren't run through an agency's account.
    • The beneficiary and payer details required for ads shown in the EU were entered in Meta and match the invoice name exactly.

    54 items · 6 groupsMembers only

  • Hook bankAesthetic medicine10 min

    Reels and short-video openers

    Here are the first three questions I'll ask you at your consultation.

    50 hooks · 5 groupsMembers only

  • Copy templatePsychologists and therapy20 min

    Caption templates

    A concept through analogy

    Let's explain {CONCEPT} with an analogy: {ANALOGY}. What does it show? {EXPLANATION} What doesn't it show? Like every analogy, this one has a limit: {LIMIT}. This post is general information. If you'd like to talk about your own situation, you can request an intro call through the link in our profile. {PRACTITIONER}, {TITLE}

    20 templates · 5 groupsMembers only

  • Message templateDietitians and nutrition20 min

    Review and reputation replies

    Short positive review

    Thank you for your review. At {PRACTICE}, we work to offer a respectful, judgment-free environment for everyone. — {SIGNATURE}

    24 templates · 6 groupsMembers only

  • ScriptPhysiotherapy30 min

    Reels and TikTok scripts

    0–3sCalf raises on a stair (30s)

    One foot on the edge of an apartment stair, heel hanging off · ‘30 seconds on the stairs’ · ‘The stairs you climb every day can work your calves.’

    18 scripts · 5 groupsMembers only

  • ChecklistVeterinary clinics20 min

    Campaign setup and launch

    • Ad invoices carry the clinic’s legal name; if boarding and grooming sit under a separate company, they get their own account and card.
    • Business Manager has at least two admins: the clinic owner or manager, and a second authorized person.

    50 items · 6 groupsMembers only

  • Message templateDental clinics20 min

    WhatsApp and DM replies

    First reply to an ad form

    Hi {FIRST_NAME}, this is {COORDINATOR} from {CLINIC}. I saw you filled out the form for {TREATMENT}. Thank you. So I can plan the right dentist and visit length for your exam, two quick questions: Do you have an X-ray taken within the past year? Do weekdays or Saturdays work better for you?

    20 templates · 5 groupsMembers only

  • ScriptPlastic and cosmetic surgery32 min

    Reels and TikTok scripts

    0–3sFirst 3 consultation questions (30s)

    The surgeon at a desk, an empty notebook and a pen in front · ‘The first 3 questions at a consultation’ · ‘At a consultation, I'm not the one who talks first. I ask three questions.’

    18 scripts · 5 groupsMembers only

  • ChecklistHair transplant20 min

    Campaign setup and launch

    • The ad account and Business Manager are registered to the clinic's legal entity, and the clinic owner or doctor appears as an admin.
    • Agency and freelancer access covers only the assets they need, former staff were removed, and the access list is dated.

    52 items · 6 groupsMembers only

  • Hook bankMedical tourism12 min

    Reels and short-video openers

    This plastic folder holds one patient's entire paper trail. We open it, document by document.

    50 hooks · 5 groupsMembers only

  • Copy templateAesthetic medicine20 min

    Caption templates

    Explaining a term

    What does {TERM} mean? In short: {ONE_LINE_DEFINITION} Why it matters: {WHY_IT_MATTERS} Often confused with {CONFUSED_TERM}, but they're not the same. The difference: {DIFFERENCE}. Whether it's right for you is assessed at a consultation. Got another term you're curious about? Drop it in the comments and we'll add it to our glossary series.

    20 templates · 5 groupsMembers only

  • Message templatePsychologists and therapy20 min

    Review and reputation replies

    Short positive review

    Thank you for your review and for taking the time to write it. Under our confidentiality policy, we don't refer to personal details in replies; your kind words have been passed on to our team. — {SIGNATURE}

    21 templates · 5 groupsMembers only

  • ScriptDietitians and nutrition32 min

    Reels and TikTok scripts

    0–3sThree lines on a label (35s)

    a package comes off the shelf and gets turned over, brand blurred · Three lines on a label · “If you turn a package over at the store, look at these three lines.”

    20 scripts · 5 groupsMembers only

  • ChecklistPhysiotherapy20 min

    Campaign setup and launch

    • The ad account’s payment method is the center’s company card; the billing name and tax details match the name on its license.
    • Business Manager has at least two admins: the center owner or responsible manager, and a second authorized person.

    50 items · 6 groupsMembers only

  • Hook bankVeterinary clinics12 min

    Reels and short-video openers

    The towel we lay on the exam table has a job for cats.

    50 hooks · 5 groupsMembers only

  • ScriptDental clinics30 min

    Reels and TikTok scripts

    0–3sZirconia shrinks in the furnace (30s)

    The technician holds a milled, chalk-white crown next to a finished one · ‘These are the same crown’ · ‘These are the same crown. One before the furnace, one after.’

    18 scripts · 5 groupsMembers only

  • ChecklistPlastic and cosmetic surgery22 min

    Campaign setup and launch

    • The ad account's payment method is the clinic's or hospital company's card, and the billing name and tax details match the official documents.
    • Business Manager has at least two admins: the surgeon or clinic owner, and a second authorized person from the clinic.

    52 items · 6 groupsMembers only

  • Hook bankHair transplant12 min

    Reels and short-video openers

    This pen gets more questions than any other tool on procedure day. Here's why.

    50 hooks · 5 groupsMembers only

  • Copy templateMedical tourism28 min

    Meta ad copy

    Written plan

    Primary text: Have your plan in writing before you travel. Send your reports and images, and our doctor {DOCTOR} will review them and send the treatment calendar, length of stay, and what the package includes in a single document. It's a preliminary plan; the final plan is settled after the exam. Headline: Your written plan, ready before you go Description: Send documents, get a plan Button: Send WhatsApp message

    24 templates · 5 groupsMembers only

  • Message templateAesthetic medicine20 min

    Review and reputation replies

    General thank-you

    Hi {NAME}, thank you for taking the time to write. We've shared what you said about {WHAT_THEY_LIKED} with our team. If you ever have a question, you can always reach us at {CONTACT}. The {CLINIC} team

    20 templates · 5 groupsMembers only

  • ScriptPsychologists and therapy30 min

    Reels and TikTok scripts

    0–3sAnxiety or fear? (30s)

    practitioner, close-up · Anxiety or fear? · “These two aren't the same thing.”

    18 scripts · 5 groupsMembers only

  • ChecklistDietitians and nutrition20 min

    Campaign setup and launch

    • Business Manager has two admins: the dietitian and a second authorized person from the practice. No single-person access remains.
    • The payment method is the dietitian's or the practice's own card; the billing name matches the diploma and tax record.

    53 items · 6 groupsMembers only

  • Hook bankPhysiotherapy12 min

    Reels and short-video openers

    The most common mistake in this move shows up in the first second.

    50 hooks · 5 groupsMembers only

  • Copy templateVeterinary clinics22 min

    Post caption templates

    Getting used to tooth brushing

    On day one, start brushing your pet's teeth with a finger, not a brush. Day 1: Touch your finger to the edge of the lip and give a treat right away. Day 3: Introduce the finger brush and touch a few teeth briefly. Day 7: Brush the front teeth for {DURATION} seconds. Let your pet set the pace, and end the session if they get restless. If you notice bleeding, swelling, or pain, stop and ask your veterinarian. Choose toothpaste from what your vet recommends, and never use human toothpaste. Save this and start tonight. Leave your questions in the comments and our vet {VET_NAME} will answer.

    23 templates · 5 groupsMembers only

Members get every item in full

Every membership plan includes the full text of every template, every step of every script, and every line of every checklist.