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1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

All items

Industry

Industry

Industry groupDigital and B2B
TopicAdvertising
Sort:Recommended
  • ChecklistOnline courses and coaching20 min

    A 36-point checklist for course sales and launches

    • The first screen says who the course is for and what you can do when you finish.
    • The curriculum shows module and lesson titles, with total length.

    36 items · 6 groupsMembers only

  • Copy templateSaaS and software15 min

    14 ad, page, and message templates for SaaS

    Meta ad: switching from the old way

    Doing {TASK} with {OLD_WAY} works, right up until the team grows. With {PRODUCT}, {TASK} happens on one screen: {FEATURE_1}, {FEATURE_2}, and {FEATURE_3}. {TRIAL_TERMS}. If you get stuck during setup, our team is on {SUPPORT_CHANNEL}.

    14 templates · 5 groupsMembers only

  • ChecklistSaaS and software18 min

    Campaign setup and launch

    • At least two people are admins on the Meta business portfolio, and the ad account isn't tied to an agency's or freelancer's personal profile.
    • Outside teams got separate, partial access to the ad account and the Page, not full control, and the access list is written down.

    54 items · 6 groupsMembers only

  • Copy templateAgencies and freelancers25 min

    Meta ad copy

    Messages in, sales not

    Primary text: If messages come in from the ad but don't turn into sales, the problem is usually in one of three places: tracking, reply speed, or the landing page. In the first call we look at only those three, in 20 minutes, without touching your ad budget. {OFFER_TERMS} Headline: Messages arrive, sales don't Description: A 20-minute account review

    20 templates · 5 groupsMembers only

  • ChecklistConsulting and B2B services22 min

    Campaign setup and launch

    • Ad accounts (LinkedIn, Meta, Google) are opened in the firm's name; at least two people hold admin access on each, and none depends on one person's personal login.
    • If the founder's personal post will run as an ad, the founder granted that permission on LinkedIn, and the account and period it covers are on record.

    54 items · 6 groupsMembers only

  • Copy templateInsurance and financial advice25 min

    Insurance: Meta ad copy

    Kasko: quotes side by side

    Primary text: For kasko, you see quotes from {INSURER_COUNT} insurers in one table: premium, coverage, and deductible side by side. We also put in writing what the lowest-premium quote doesn't cover; the decision is yours. Headline: Kasko quotes side by side Description: Message us on WhatsApp for a quote

    22 templates · 5 groupsMembers only

  • ChecklistOnline courses and coaching22 min

    Campaign setup and launch

    • The ad account is under the instructor's or company's name, the payment method is verified, no more than two people hold the admin role, and any agency has access as a partner.
    • The domain is verified in Meta Business Manager, and the signup, sales, and thank-you pages all sit under it.

    55 items · 6 groupsMembers only

  • ChecklistPersonal brands and creators20 min

    Personal brands: Campaign setup and launch

    • The ad account is connected to the expert's own Business Manager, not a personal profile; the agency is added as a partner.
    • The Business Manager has at least two full admins, one of them the expert.

    48 items · 6 groupsMembers only

  • Copy templateConsulting and B2B services28 min

    Meta ad copy

    New regulation: first step

    Primary text: {REGULATION} takes effect on {DATE}. The first step companies skip most: {SKIPPED_STEP}. You can download the {ITEM_COUNT}-point checklist we prepared for the first two weeks. Headline: First two weeks of {REGULATION} Description: A hands-on checklist Button: Download

    25 templates · 5 groupsMembers only

  • ChecklistAgencies and freelancers18 min

    Launching a client campaign

    • At least two people on the client side are admins on the owning business portfolio, and the agency is added with a work identity, not a personal profile.
    • Agency access is set to the lowest role that gets the job done, and a shared table shows who can reach which account.

    50 items · 6 groupsMembers only

  • ChecklistInsurance and financial advice20 min

    Insurance: Campaign setup and launch

    • The ad account sits in the agency's own Business Manager; the ad agency or freelancer connects only through partner access.
    • At least two people, including the agency owner, are account admins, both with two-factor authentication on.

    51 items · 6 groupsMembers only

  • ScriptConsulting and B2B services38 min

    Video ad scripts

    0–3sDiagnostic call (15s)

    A whiteboard, logo in the corner · “A 45-minute diagnostic call” · “At {FIRM}, the first step is a 45-minute diagnostic call.”

    22 scripts · 4 groupsMembers only

  • Copy templateAgencies and freelancers25 min

    Google Ads and search copy

    RSA: digital agency

    Keyword group: digital agency, digital marketing agency Headline 1: Digital agency, clear pricing Headline 2: Accounts open in your name Headline 3: Reports start in 3 sentences Headline 4: Tracking setup in week one Headline 5: Ads, content, and shoots Headline 6: 20-minute account review Description 1: We run ads, content, and tracking as one routine. Scope and pricing are on the site. Description 2: Delivery dates, monthly report, and scope in writing. Start with a 20-minute review.

    20 templates · 5 groupsMembers only

  • ScriptOnline courses and coaching34 min

    Video ad scripts

    0–3sHow the course works in a week (15 sec)

    A phone calendar, a weekly plan · How does the course work in a week? · ‘Let me show you the weekly flow in 15 seconds.’

    22 scripts · 4 groupsMembers only

  • Copy templateInsurance and financial advice25 min

    Insurance: Google Ads and search copy

    RSA: kasko quote

    Ad group: kasko quote Headline 1: Compare Kasko Quotes Headline 2: Premium, Cover, Deductible Headline 3: Quote Table in Writing Headline 4: One Contact on Claim Day Headline 5: We List What's Not Covered Headline 6: {CITY} Kasko Agency Headline 7: We Read Online Quotes Too Headline 8: Get a Quote on WhatsApp Description 1: Quotes from several insurers side by side on premium, cover, and deductible. You decide. Description 2: We put in writing what the lowest-premium quote leaves out. We follow your claim file. Description 3: Phone and WhatsApp {HOURS}. Registered agency, registry no. {REGISTRY_NO}.

    21 templates · 6 groupsMembers only

  • ScriptPersonal brands and creators30 min

    Personal brands: Video ad scripts

    0–3sGuide, explainer, 15s

    A printed guide on a desk, close-up of the cover · “10 questions answered in one guide” · “I put the 10 questions I get asked most about building a personal brand into one guide.”

    19 scripts · 6 groupsMembers only

  • Copy templateSaaS and software25 min

    Meta ad copy

    Orders stuck in WhatsApp

    Primary text: Orders from {CUSTOMER_COUNT} customers land in a WhatsApp group, and someone types them all into Excel every evening. A missed order only gets noticed when the customer calls. With {PRODUCT}, customers get an order form and orders drop straight into one list; the warehouse and accounting see the same row. {TRIAL_TERMS}. Headline: From group chat to order list Description: {TRIAL_SHORT}

    20 templates · 5 groupsMembers only

  • ScriptAgencies and freelancers30 min

    Video ad scripts

    0–3sThe phone isn't ringing (15 s)

    A business owner behind the counter, the phone silent on the table · Ads on, phone silent · ‘The ads are on, but the phone isn't ringing.’

    20 scripts · 5 groupsMembers only

  • Copy templateConsulting and B2B services30 min

    Google Ads and search copy

    RSA: management and strategy

    Headlines (30 characters max): 1. Management consulting 2. Strategy and growth planning 3. Diagnose first, then decide 4. A 45-minute diagnostic call 5. Out-of-scope items in writing 6. Team hours stated up front 7. Decisions, not another report 8. A roadmap for growing SMEs 9. NDA signed before we start 10. Three-option proposals Descriptions (90 characters max): 1. A growth plan, org structure, and roadmap. Work that ends in concrete decisions. 2. After the first call, we put what we will and won't do in writing. Book a call. 3. Proposals state duration, scope, and the weekly hours we need from you. Path fields: /consulting/management

    27 templates · 5 groupsMembers only

  • ScriptInsurance and financial advice35 min

    Insurance: Video ad scripts

    0–3s30s · Explainer: quotes in one table

    A three-quote table on screen, insurer names hidden · “3 quotes in one table” · “When three quotes arrive, how do you decide which one to pick? Let's look at the table together.”

    20 scripts · 6 groupsMembers only

  • Copy templateOnline courses and coaching28 min

    Meta ad copy

    Free live workshop

    Primary text: When people learn {TOPIC}, most start by watching; I like to start by doing. On {DATE} at {TIME}, in a free 45-minute live workshop, we prepare {OUTPUT} together. At the end, I'll briefly describe the {COURSE} program; I'm saying so up front, and you can leave before that part. People who can't join get the recording by email. Headline: Free live workshop Description: 45 minutes, sign up at the link

    25 templates · 5 groupsMembers only

  • ScriptSaaS and software30 min

    Video ad scripts

    0–3sMonth-end report (15s)

    Three spreadsheets side by side, the cursor copying numbers between them · ‘Month-end: three files, one report’ · ‘When the month-end report comes from three files, most of the work is copy and paste.’

    20 scripts · 5 groupsMembers only

  • Copy templatePersonal brands and creators25 min

    Personal brands: Meta ad copy

    Guide: 10 questions answered

    Primary text: I put the 10 questions I get asked most on this topic into one free guide. Inside: {CONTENT_1}, {CONTENT_2}, and {CONTENT_3}. {PAGE_COUNT} pages, readable in one sitting. Leave your email and the guide lands in your inbox in a few minutes. A short newsletter comes weekly too, and you can leave with one click anytime. Headline: 10 questions answered in one guide Description: Download the free guide

    22 templates · 6 groupsMembers only

  • Copy templateAgencies and freelancers25 min

    Landing page and website sections

    Hero: the phone isn't ringing

    Headline: The ad budget is being spent, but the phone isn't ringing. We start with why. Subhead: {AGENCY} runs tracking, ads, and content as one routine for {AUDIENCE}. Accounts are in your name, and every report starts in three sentences. Primary button: {BUTTON_TEXT} Second button: See a sample report Under the button: Read-only access · No passwords · No sales pressure

    20 templates · 5 groupsMembers only

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Every membership plan includes the full text of every template, every step of every script, and every line of every checklist.