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1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

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Industry groupDigital and B2B

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TopicContent and social media

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61 itemsshowing 1–24

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  • Hook bankInsurance and financial advice8 min

    45 hooks for insurance agencies

    Think insurance is a money trap? Let's read one line of a policy.

    45 hooks · 5 groupsMembers only

  • Copy templateAgencies and freelancers20 min

    Caption templates

    5 checks before ads

    Check five things before you run an ad: 1. Are the ad account and Page in your name? 2. Have events like forms, calls, and WhatsApp taps been tested? 3. Who answers incoming messages, and how fast? 4. Does the bio link open on a phone? 5. Who approves the monthly budget? If all five are in place, the first week of ads starts on solid ground. If you don't know one of them, tell us in the comments and we'll look together. Save it and send it to your team. {AGENCY}

    20 templates · 5 groupsMembers only

  • Hook bankSaaS and software12 min

    45 hooks for SaaS and software

    Are orders still landing in a WhatsApp group? Where do the missed ones go?

    45 hooks · 6 groupsMembers only

  • Copy templateInsurance and financial advice20 min

    Insurance: Caption templates

    Term of the week

    This week's term: {TERM} In plain words: {PLAIN_EXPLANATION} An everyday example: {EXAMPLE} Where it shows on a policy: {POLICY_LOCATION} Send us the line from your own policy and we'll read it together; remember to cover personal details. {AGENCY} · {NEIGHBORHOOD}

    22 templates · 5 groupsMembers only

  • ChecklistPersonal brands and creators20 min

    Personal brand operating checklist

    • The bio says in one sentence who is helped and with what.
    • The proof line contains only verifiable facts (title, institution, publication).

    36 items · 6 groupsMembers only

  • Copy templateConsulting and B2B services25 min

    Caption templates

    Three-mistakes post

    The three mistakes we see most often with {TOPIC}: 1. {MISTAKE_1} 2. {MISTAKE_2} 3. {MISTAKE_3} What the three share: {COMMON_THREAD}. Instead, we suggest starting with {SUGGESTION}; {DURATION} is enough for the first step. Which one shows up most at your company? Tell me in the comments and I'll answer one with a concrete example.

    24 templates · 5 groupsMembers only

  • Copy templateSaaS and software20 min

    Caption templates

    Carousel: data cleanup steps

    Swipe for the {STEP_COUNT} cleanup steps to do in your spreadsheet before moving to {PRODUCT}. The step that usually takes longest is {HARDEST_STEP}. Do it before migration day and you won't be stuck on it during setup. Save this list before you send us your file. Questions? Leave them in the comments; our team answers.

    20 templates · 5 groupsMembers only

  • Copy templateOnline courses and coaching24 min

    Caption templates

    The most common mistake

    The mistake I see most when people learn {TOPIC}: {MISTAKE}. Why does it happen? {REASON} Do this instead: {CORRECT_METHOD} Try it in your own work this week and tell me in the comments what happened. In the course, we work through this mistake step by step in the {LESSON_NAME} lesson; the full curriculum is at the link in my profile. Save this and come back while you practice.

    24 templates · 5 groupsMembers only

  • Copy templatePersonal brands and creators22 min

    Personal brands: Caption templates

    Correcting a myth

    The myth I hear most about {TOPIC}: {MYTH}. In the video, I explain why that's not the case and what to do instead: {THE_FACT}. This is general information; for your own situation, you should talk to a {SPECIALIST_TYPE}. Save it and come back when you need it. Have you heard another myth about this? Write it in the comments and I'll answer it in the next video.

    21 templates · 6 groupsMembers only

  • ScriptOnline courses and coaching32 min

    Story sequences

    Frame 1Sample lesson and curriculum tour

    The course platform's login screen · Everything you can look at before you buy the course

    22 scripts · 5 groupsMembers only

  • ScriptConsulting and B2B services35 min

    Story sequences

    Frame 1Authority matrix quiz

    An authority matrix on the board, two names in one cell · ‘Where's the problem in this matrix?’ · quiz (Two names / An empty row / No problem)

    21 scripts · 6 groupsMembers only

  • ChecklistSaaS and software20 min

    Profile, website, and business profile audit

    • The first line of the Instagram bio says who the product is for and what job it does, with no ‘next-generation’ labels or slogans.
    • The bio link goes straight to the trial or demo page with UTMs, and if you use a link page, one primary action sits at the top.

    54 items · 6 groupsMembers only

  • Hook bankInsurance and financial advice10 min

    Insurance: Myth and curiosity hooks

    ‘I have kasko, so I'm set’: the missing half of that sentence is what falls outside cover.

    50 hooks · 5 groupsMembers only

  • ScriptPersonal brands and creators25 min

    Personal brands: Story sequences

    Frame 1What a profile says in 4 seconds

    A profile screen on a phone, name covered · ‘What does this profile say in 4 seconds?’ · poll (Clear / Unclear)

    18 scripts · 6 groupsMembers only

  • ChecklistOnline courses and coaching20 min

    Profile, sales page, and site audit

    • The first screen states who the course is for, what it teaches, and what you'll have at the end.
    • The price shows as a VAT-inclusive total, and for installments, each payment and the total are written out.

    53 items · 6 groupsMembers only

  • ChecklistConsulting and B2B services22 min

    Profile, website, and page audit

    • The page name, logo, and banner match the legal name and the brand on your site; the logo reads at small sizes, and the banner carries one sentence and a call.
    • The tagline says who you do what for (‘Consulting that builds governance in family companies’), not a phrase like ‘your solution partner’ that fits any firm.

    54 items · 6 groupsMembers only

  • Hook bankSaaS and software10 min

    Myth and curiosity hooks

    ‘The cloud’ doesn't mean your data floats around. It sits in a data center.

    50 hooks · 5 groupsMembers only

  • ChecklistPersonal brands and creators20 min

    Personal brands: Profile and web presence audit

    • The display name includes the expert's name and field, and the handle is short and easy to read; it turns up in search.
    • The first line of the bio says who it's for and what it does; audience and result, not a title or slogan.

    48 items · 6 groupsMembers only

  • Hook bankOnline courses and coaching12 min

    Myth and curiosity hooks

    Leaving the course running in the background doesn't count as learning. Here's what it does do.

    50 hooks · 5 groupsMembers only

  • Hook bankConsulting and B2B services10 min

    Myth and curiosity hooks

    Believing a consultant will solve the problems is the most expensive misconception in consulting.

    50 hooks · 5 groupsMembers only

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