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ChecklistAdvertising regulations

Online courses and coaching: Ad rules, platform policy, and KVKK

A 53-point compliance list for income and results claims, price and urgency, distance sales and withdrawal, certificates and reviews, KVKK, and messaging consent. It doesn't replace legal advice.

53 items6 groups20 minOctober 15, 2026

  • compliance
  • ad rules
  • checklist
  • online courses

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3 items open, 53 items in total. Members see the rest.

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Tick this list before you announce a course, workshop, or coaching offer, and again for every launch. In online education advertising the risk sits in known places: income and results claims, fake urgency, vague refund terms, and learner data. The list doesn't replace legal advice; confirm current rules with official sources and a legal adviser.

Income, results, and career claims

8 items
  • No ad, caption, cover image, or sales page line promises income, earnings, ‘quit your job’, ‘passive income’, or results ‘in X days’.
  • Income screenshots, bank or dashboard images, luxury lifestyle shots, and cash imagery aren't used, and the instructor's own earnings are never shown.
  • No guarantee of a job, promotion, or raise is given; the copy states a concrete deliverable instead: ‘by the end you'll have this’.

5 items more in this group for members.

50 items more for members

This item has 53 items in total. With a membership you see all of it and copy any line in one click.

  1. Price, discounts, urgency, and capacity8 items
  2. Distance sales, withdrawal, and refunds8 items
  3. Certificates, titles, reviews, and partnerships10 items
  4. KVKK, commercial messages, and learner data10 items
  5. Ad platform policies and copyright9 items
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The same item for other industries

This item has a separately written version for 31 other industries. If you work with them too, open their version.

Online courses and coaching page

  • Copy template16 min

    15 copy and message templates for selling courses

    Meta ad: webinar sign-up

    If you've started learning {TOPIC} and you're running into {PROBLEM}, this workshop is for you. On {DATE} at {TIME}, in a free 45-minute live workshop, we'll build {OUTPUT} together. At the end, I'll also give a quick overview of our program. Sign up: {LINK}

    15 templates · 4 groupsMembers only

  • Message template24 min

    WhatsApp and DM replies

    First message from an ad

    Hi {FIRST_NAME}, this is {ADVISOR} from the {COURSE_NAME} team. Thanks for writing. So I can give you the right info, two quick questions: where are you stuck most with {TOPIC} right now? And how many hours a week can you realistically set aside? Based on your answers, I'll send the course or program that fits and its curriculum right away.

    26 templates · 5 groupsMembers only

  • Hook bank12 min

    Reels and short-video openers

    What happens when you leave out the last argument of VLOOKUP? I'll show you on screen.

    50 hooks · 5 groupsMembers only