Copy templateContent and social media
Cosmetics and personal care: Caption templates
20 ready-to-edit Instagram and TikTok captions across educational, product, process, FAQ, and seasonal groups, each with a first line, key info, and one action.
20 templates5 groups22 minOctober 15, 2026
- captions
- templates
- beauty
These captions are a skeleton for Instagram and TikTok posts: the first line stops the scroll, the middle gives concrete information, and the last line asks for a single action. Fill the curly-brace fields from the current product page and your document file.
Educational captions
Introducing an ingredient
What is {INGREDIENT_NAME}? In 20 seconds. In cosmetics it's used for {INGREDIENT_FUNCTION}. On a label you'll see it written as {LABEL_NAME}. Which of our products contain it: {PRODUCT_LIST}. The full ingredient list is on every product page. If you're curious about this ingredient, drop a question in the comments and we'll answer it in the next ‘One Ingredient, One Sentence’ post. For skin conditions, we suggest talking to your doctor.
3 templates more in this group for members.
19 templates more for members
This item has 20 templates in total. With a membership you see all of it and copy any line in one click.
- 02Product and texture captions4 templates
- 03Process and team captions4 templates
- 04FAQ captions4 templates
- 05Seasonal and special-day captions4 templates
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The same item for other industries
This item has a separately written version for 31 other industries. If you work with them too, open their version.
- Dental clinics
- Plastic and cosmetic surgery
- Hair transplant
- Medical tourism
- Aesthetic medicine
- Psychologists and therapy
- Dietitians and nutrition
- Physiotherapy
- Veterinary clinics
- Gyms and personal training
- Hair and beauty salons
- Real estate
- Interior design and renovation
- Automotive
- Restaurants and cafés
- Hotels and stays
- Tours and travel agencies
- Weddings and events
- Photo and video studios
- Local services
- Schools and courses
- Fashion e-commerce
- Furniture and home decor
- Food brands
- Retail stores
- Online courses and coaching
- Consulting and B2B services
- SaaS and software
- Insurance and financial advice
- Agencies and freelancers
- Personal brands and creators
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