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Real estate: Meta ad copy

20 Meta ad sets for sales listings, winning listings, rentals, developments, and retargeting. Each one has a single angle with primary text, a headline, and a description.

20 templates5 groups25 minOctober 15, 2026

  • meta
  • ad copy
  • templates
  • real estate

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1 template open, 20 templates in total. Members see the rest.

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Each template is a complete ad: primary text, a headline under 40 characters, and a short description. Every set rests on a single angle. Run two or three angles for the same listing as separate ads and compare which one brings in more showings.

Angles for homes for sale

4 templates

Hard facts angle

Primary text: {NEIGHBORHOOD}, {ROOM_COUNT}, {NET_SQM} m² net, floor {FLOOR}, {ASPECT}-facing. Building fees {FEES}, building {BUILDING_AGE} years old, occupancy permit status: {PERMIT_STATUS}. Price: {PRICE}. The floor plan and all the photos are in the listing. Message us on WhatsApp for a viewing and we'll suggest two times. {AGENCY} · Authorization certificate no.: {LICENSE_NO} Headline: {ROOM_COUNT} in {NEIGHBORHOOD}, {NET_SQM} m² net Description: Price and fees listed

3 templates more in this group for members.

19 templates more for members

This item has 20 templates in total. With a membership you see all of it and copy any line in one click.

  1. Angles for owners and winning listings4 templates
  2. Rental angles4 templates
  3. Angles for new developments4 templates
  4. Retargeting and education angles4 templates
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The same item for other industries

This item has a separately written version for 31 other industries. If you work with them too, open their version.

Real estate page

  • Script18 min

    9 short video and call scripts for real estate

    0–3sHome tour (40s)

    Open on the home's strongest spot. On screen: "{NEIGHBORHOOD} · {ROOM_COUNT} · {NET_SQM} m² net". Say: "This is the best spot in the apartment."

    9 scripts · 2 groupsMembers only

  • Checklist10 min

    Real estate agency marketing checklist

    • A written listing agreement is signed with the owner and its end date is in the CRM.
    • Title record, occupancy permit, unpaid building fees, and tenant status are checked.

    36 items · 6 groupsMembers only

  • Message template20 min

    WhatsApp and DM replies

    First reply to a portal inquiry

    Hi {NAME}, this is {AGENT} from {AGENCY}. You messaged on {PORTAL} about the {ROOM_COUNT} in {NEIGHBORHOOD}, and it's still available. Quick details: {NET_SQM} m² net, floor {FLOOR}, building fees {FEES}, price {PRICE}. So I can give you the right information, two questions: when are you hoping to move, and are you planning to pay cash or use a mortgage?

    20 templates · 5 groupsMembers only

  • Copy template15 min

    15 copy and message templates for agencies

    Portal listing description

    {NEIGHBORHOOD}, {DISTRICT}: {ROOM_COUNT}, {NET_SQM} m² net / {GROSS_SQM} m² gross, floor {FLOOR}, {ASPECT}-facing. Apartment: {SHORT_DESCRIPTION} Building: {BUILDING_AGE} years old, {HEATING}, elevator {ELEVATOR}, parking {PARKING}. Building fees: {FEES}. Title status: {TITLE_STATUS}. Occupancy permit: {OCCUPANCY_PERMIT}. Transport: {TRANSPORT}. Viewings by appointment. {AGENCY} | Authorization certificate no.: {LICENSE_NO}

    15 templates · 4 groupsMembers only

  • Hook bank12 min

    Reels and short-video openers

    I open the door, and the first thing you see is the view, not the hallway.

    50 hooks · 5 groupsMembers only