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Real estate: Message and email openers

WhatsApp first lines for buyers and tenants, Instagram DM openers, email subject lines, SMS openers, and message starters for owners and past clients. 50 lines.

50 hooks5 groups10 minOctober 15, 2026

  • whatsapp
  • email
  • sms
  • real estate

Preview

3 hooks open, 50 hooks in total. Members see the rest.

A message's first line is the only thing the other person sees on their lock screen. These openers either give the information they asked for right away (price, time, document) or make the next step clear. Fill the brackets and finish the message to fit your listing.

WhatsApp first lines: buyers and tenants

10 hooks
  1. Hi [name], you asked about the 2-bedroom in [neighborhood]; here are the price and fees.
  2. Good evening [name], the listing is still available. I'm adding two details the photos don't show.
  3. Hi, this is [agent]. Got your message; can I suggest two times for a viewing?

7 hooks more in this group for members.

47 hooks more for members

This item has 50 hooks in total. With a membership you see all of it and copy any line in one click.

  1. Instagram DM openers10 hooks
  2. Email subject lines10 hooks
  3. SMS openers10 hooks
  4. Owners and past clients10 hooks

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Real estate page
  • Copy template15 min

    15 copy and message templates for agencies

    Portal listing description

    {NEIGHBORHOOD}, {DISTRICT}: {ROOM_COUNT}, {NET_SQM} m² net / {GROSS_SQM} m² gross, floor {FLOOR}, {ASPECT}-facing. Apartment: {SHORT_DESCRIPTION} Building: {BUILDING_AGE} years old, {HEATING}, elevator {ELEVATOR}, parking {PARKING}. Building fees: {FEES}. Title status: {TITLE_STATUS}. Occupancy permit: {OCCUPANCY_PERMIT}. Transport: {TRANSPORT}. Viewings by appointment. {AGENCY} | Authorization certificate no.: {LICENSE_NO}

    15 templates · 4 groupsMembers only

  • Script18 min

    9 short video and call scripts for real estate

    0–3sHome tour (40s)

    Open on the home's strongest spot. On screen: "{NEIGHBORHOOD} · {ROOM_COUNT} · {NET_SQM} m² net". Say: "This is the best spot in the apartment."

    9 scripts · 2 groupsMembers only

  • Checklist10 min

    Real estate agency marketing checklist

    • A written listing agreement is signed with the owner and its end date is in the CRM.
    • Title record, occupancy permit, unpaid building fees, and tenant status are checked.

    36 items · 6 groupsMembers only

  • Message template20 min

    WhatsApp and DM replies

    First reply to a portal inquiry

    Hi {NAME}, this is {AGENT} from {AGENCY}. You messaged on {PORTAL} about the {ROOM_COUNT} in {NEIGHBORHOOD}, and it's still available. Quick details: {NET_SQM} m² net, floor {FLOOR}, building fees {FEES}, price {PRICE}. So I can give you the right information, two questions: when are you hoping to move, and are you planning to pay cash or use a mortgage?

    20 templates · 5 groupsMembers only

  • Hook bank12 min

    Reels and short-video openers

    I open the door, and the first thing you see is the view, not the hallway.

    50 hooks · 5 groupsMembers only