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Consulting and B2B services: Profile and business profile copy

24 ready texts for LinkedIn founder and company pages, Instagram bios, the Google Business Profile, web meta copy, and email signatures.

24 templates5 groups28 minOctober 15, 2026

  • profile
  • linkedin
  • google business profile
  • b2b

Preview

1 template open, 24 templates in total. Members see the rest.

In B2B, your profile copy is a second sales page: decision-makers look you up there first. Fill each field so it says who you serve, how you work, and how to reach you; in fields with limits (LinkedIn headline 220, Instagram bio 150, Google description 750 characters), trim from the end.

LinkedIn founder and consultant profile

5 templates

LinkedIn headline: three variants

Variant 1 (who and what): {TITLE} | {SERVICE_AREA} consulting for {TARGET_CLIENT} | {FIRM} Variant 2 (method): {SERVICE_AREA} · Diagnose first, then decide · {FIRM} Variant 3 (point of view): I write about {SERVICE_AREA} and work with {TARGET_CLIENT} · Founding partner at {FIRM} Warning: don't write ‘leader,’ ‘best,’ or ‘expert’ without proof. Stay under 220 characters.

4 templates more in this group for members.

23 templates more for members

This item has 24 templates in total. With a membership you see all of it and copy any line in one click.

  1. LinkedIn company page4 templates
  2. Instagram bio and highlights3 templates
  3. Google Business Profile7 templates
  4. Web, speaker, and corporate copy5 templates

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Consulting and B2B services page
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    15 copy and message templates for selling B2B services

    Founder observation post

    Last month I met with three companies in {INDUSTRY}. All three had the same thing going on: {OBSERVATION}. That usually leads to {CONSEQUENCE}. The first step we recommend is simple: {FIRST_STEP}. How does this look at your company? Let's talk in the comments.

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  • Script15 min

    9 video and call scripts for B2B services

    0-3s1. Founder observation video (60s)

    Close-up to camera. "Last month I saw the same thing at three companies." On screen: the same line.

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    Marketing checklist for consulting firms

    • The homepage's first screen says, in one sentence, who you serve, which problem, and what you do.
    • Every service has its own page with method, duration, deliverables, and an out-of-scope section.

    36 items · 6 groupsMembers only

  • Hook bank10 min

    Objection and hesitation hooks

    Here's the line item I ask about first when I hear ‘your price is high.’

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