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1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

All items

  • Message templatePlastic and cosmetic surgery15 min

    16 copy and message templates for plastic surgery

    Caption for the surgeon's Q&A video

    The question I hear most at consultations: "{QUESTION}" My short answer: {SHORT_ANSWER} Every case is different, and we work out what's right for you at the consultation. Leave your question in the comments and I'll answer it in the next video. {SURGEON} · {CLINIC}

    16 templates · 5 groupsMembers only

  • Message templateDietitians and nutrition22 min

    WhatsApp and DM replies

    First message from an ad

    Hi {FIRST_NAME}, thank you for writing to {PRACTICE}. I'm {DIETITIAN}. We start with a short intro session: we talk through your daily routine and expectations and see together whether we're a fit. Two quick questions: 1. Would you prefer to meet online or in person? 2. Which days and times work for you? No need to write any weight or lab information.

    24 templates · 6 groupsMembers only

  • Message templateReal estate20 min

    WhatsApp and DM replies

    First reply to a portal inquiry

    Hi {NAME}, this is {AGENT} from {AGENCY}. You messaged on {PORTAL} about the {ROOM_COUNT} in {NEIGHBORHOOD}, and it's still available. Quick details: {NET_SQM} m² net, floor {FLOOR}, building fees {FEES}, price {PRICE}. So I can give you the right information, two questions: when are you hoping to move, and are you planning to pay cash or use a mortgage?

    20 templates · 5 groupsMembers only

  • Message templateTours and travel agencies12 min

    16 message and copy templates for travel agencies

    First reply to a price question

    Hi {NAME}, {TOUR_NAME} is {PRICE} per person, including transport, {NIGHTS} nights' accommodation, and {INCLUDED_SUMMARY}. {KEY_EXCLUSION} isn't included. Tell me which departure date you're looking at and how many of you are coming, and I'll check availability right away.

    15 templates · 4 groupsMembers only

  • Message templateFashion e-commerce20 min

    WhatsApp and DM replies

    First reply during business hours

    Hi {FIRST_NAME}, this is {AGENT_NAME} from the {BRAND} team. Thanks for reaching out. Which item are you looking at? Send the product link or a screenshot and I'll get you size, stock, and shipping info right away.

    20 templates · 5 groupsMembers only

  • Message templateOnline courses and coaching24 min

    WhatsApp and DM replies

    First message from an ad

    Hi {FIRST_NAME}, this is {ADVISOR} from the {COURSE_NAME} team. Thanks for writing. So I can give you the right info, two quick questions: where are you stuck most with {TOPIC} right now? And how many hours a week can you realistically set aside? Based on your answers, I'll send the course or program that fits and its curriculum right away.

    26 templates · 5 groupsMembers only

  • Message templatePersonal brands and creators22 min

    Personal brands: WhatsApp and DM replies

    Follower who wrote to a story

    Hi {FIRST_NAME}, thanks for writing. I'm {EXPERT_NAME}. Here's how I understand your question: {QUESTION_SUMMARY}. If I've got it right, I'll write a short answer; first I need to know one thing: {SHORT_QUESTION} {SCOPE_NOTE}

    21 templates · 6 groupsMembers only

  • Message templateDental clinics15 min

    16 copy and message templates for dental clinics

    Educational Reel caption

    {DENTIST} answers the question we get most about {TOPIC}. In short: {ONE_LINE_SUMMARY} Every mouth is different, so we work out what's right for you at the exam. Drop your question in the comments and we'll answer it in the next video. {CLINIC} · {NEIGHBORHOOD}

    16 templates · 5 groupsMembers only

  • Message templatePsychologists and therapy20 min

    WhatsApp and DM replies

    First message from an ad

    Hi {FIRST_NAME}, thank you for writing to the {PRACTICE} team. I'm {COORDINATOR}, the client coordinator. To find the right practitioner for you, we start with a short intro call; it isn't therapy, just a chance to meet. Two quick questions: 1. Is the support for you, for you as a couple, or for your child? 2. Do you prefer online or in person? No need to write any details.

    22 templates · 5 groupsMembers only

  • Message templateHair and beauty salons20 min

    15 ready-to-use copy and message templates for salons

    Transformation post

    The request: {CLIENT_REQUEST}. The plan was made together with {STYLIST} at the consultation. Service: {SERVICE} Time: {DURATION} At-home care: {CARE_TIP} Every head of hair has its own history, so results vary from person to person. Let's talk about what's possible for yours at a consultation: {BOOKING_LINK} (Thanks to {CLIENT_NAME} for letting us share.)

    15 templates · 5 groupsMembers only

  • Message templateHotels and stays12 min

    16 message and copy templates for hotels

    First reply to a rate question

    Hi {NAME}, thanks for reaching out about {DATES}. Our {ROOM_TYPE} is available for those dates: {NIGHTS} nights, {AMOUNT} total including taxes, breakfast {BREAKFAST_STATUS}. Let me know how many of you are coming and, if you're bringing kids, their ages, and I'll find the room that fits best.

    16 templates · 4 groupsMembers only

  • Message templateSchools and courses22 min

    WhatsApp and DM replies

    Parent asking about the school

    Hello {PARENT_NAME}, this is {ADVISOR} from the {SCHOOL} admissions office. I saw your message about {GRADE_LEVEL}. So I can give you accurate information, three quick questions: 1. What grade is your child in this year? 2. Which term are you thinking of switching for? 3. Will you need the bus service? Based on your answers, I'll send the tuition breakdown and available tour times right away.

    20 templates · 6 groupsMembers only

  • Message templateRetail stores15 min

    15 copy and message templates for local stores

    Meta ad: new arrivals

    Our {PRODUCT_CATEGORY} shelf just got a refresh. {PRODUCT_1}, {PRODUCT_2}, and {PRODUCT_3} are in the store this week. {NEIGHBORHOOD}, {SHORT_ADDRESS}. Open until {CLOSING_TIME} today.

    15 templates · 4 groupsMembers only

  • Message templateAesthetic medicine25 min

    WhatsApp and DM replies

    First reply in business hours

    Hi {NAME}, thanks for messaging {CLINIC}. I'm {COORDINATOR}, the coordinator. So I can point you in the right direction: what are you most curious about with {TREATMENT}: the process, the timing or the consultation? I pass medical questions on to our doctor, and we can plan anything about appointments and scheduling right here.

    20 templates · 5 groupsMembers only

  • Message templateGyms and personal training15 min

    15 ready-to-use copy and message templates for gyms

    Meta ad: beginners

    Don't know the machines? That's fine. On your first day at {GYM}, {TRAINER} meets you, shows you around, and starts you with an easy 20-minute workout. We're in {NEIGHBORHOOD}, open {HOURS}. Message us to book a trial class: {CTA}

    15 templates · 3 groupsMembers only

  • Message templateRestaurants and cafés20 min

    WhatsApp and DM replies

    Copy-and-fill booking form

    Hi {NAME}, welcome. To speed up your booking, just copy the lines below and fill them in: Full name: Date and time: Number of guests: Seating preference (garden / indoors): Notes (allergies, high chair, special occasion): As soon as your message comes in, we'll check the table and confirm within {CONFIRMATION_TIME}.

    23 templates · 5 groupsMembers only

  • Message templateLocal services25 min

    WhatsApp and DM replies

    First reply: urgent problem

    Hi, {NAME} from {COMPANY}. Safety first: if water is running, shut the main valve; if it's electrical, switch off the breaker; if you smell gas, close the gas valve and call 187. So I can help quickly: 1. Which district and neighborhood are you in? 2. Can you send a photo or a 10-second video of the problem? 3. Which floor are you on, and is there an elevator? Once I have those, I'll send the nearest open time and a price range.

    20 templates · 5 groupsMembers only

  • Message templateFood brands25 min

    WhatsApp and DM replies

    First reply to an ad click

    Hi {NAME}, thanks for your interest in {PRODUCT}. Two quick questions so I can suggest the right one: 1. Is it for you or a gift? 2. For how many people at the table, or in the household? Based on your answer, I'll suggest a size and write out the price, shipping days, and estimated delivery date in the same message.

    28 templates · 6 groupsMembers only

  • Message templateInsurance and financial advice12 min

    15 copy and message templates for insurance

    Term of the week

    This week's term: {TERM} In plain language: {DEFINITION} In everyday life: {EXAMPLE} What does this line say in your policy? Send a photo (cover your personal details) and we'll read it together. {AGENCY} · {NEIGHBORHOOD}

    15 templates · 5 groupsMembers only

  • Message templateMedical tourism15 min

    14 message and copy templates for medical tourism

    Reply to a first message received out of hours

    Hi {FIRST_NAME}, thanks for reaching out. I'm {COORDINATOR}, a patient coordinator at {ORGANIZATION}. Your message came in outside our hours; I'm available between {AVAILABLE_HOURS} your time. To get your plan started, two quick questions: which treatment are you considering, and what dates would work for you?

    14 templates · 6 groupsMembers only

  • Message templateVeterinary clinics22 min

    WhatsApp and DM replies

    First reply: name, species, age

    Hi, thanks for writing to {CLINIC}; I'm {NAME}. So I can help you properly, what's your pet's name, species, and age? If this is an emergency, please call {PHONE} first, and we'll get the team ready while you're on your way.

    25 templates · 5 groupsMembers only

  • Message templateAutomotive25 min

    WhatsApp and DM replies

    First reply to a listing inquiry

    Hi {NAME}, this is {REP} from {DEALERSHIP}. Thanks for writing about the {VEHICLE}. Here's the car's inspection report and its latest photos: {REPORT_LINK} Two quick questions so I can give you better information: will you mostly drive in the city or on the highway? And do you have a car you're thinking of trading in?

    20 templates · 5 groupsMembers only

  • Message templatePhoto and video studios24 min

    WhatsApp and DM replies

    Inquiry from an ad form

    Hi {FIRST_NAME}, this is {REP} from {STUDIO}. Your form came through: {SHOOT_TYPE}, {DATE_RANGE}. I checked the calendar, and {OPEN_DATES} look open in that range. Would you like the shoot in the studio or on location? Based on your answer, I'll send the package list and a written quote today.

    25 templates · 5 groupsMembers only

  • Message templateFurniture and home decor25 min

    WhatsApp and DM replies

    First reply to an ad lead

    Hi {FIRST_NAME}, this is {ADVISOR} from {BRAND}. Thanks for your interest in {PRODUCT}. To find the right model and give you an exact price, I just need three things: 1. The size of the space where the sofa will go 2. A photo of the room 3. Whether there are kids or pets at home To give you an idea: {PRODUCT} runs {PRICE_RANGE}, depending on the number of modules and the fabric group.

    21 templates · 5 groupsMembers only

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