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1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

All items

  • ScriptHair transplant30 min

    Video ad scripts

    0–3sWritten plan (15s)

    A WhatsApp chat on a phone; previews of 4 sent photos, blurred · ‘A written plan before you decide on a hair transplant’ · ‘See a written plan before you decide.’

    18 scripts · 4 groupsMembers only

  • ScriptPhysiotherapy30 min

    Video ad scripts

    0–3sExplainer: first session (15s)

    The treatment room door opens on a table that's ready · ‘What happens at the first session?’ · ‘Come in knowing what your first session looks like.’

    20 scripts · 5 groupsMembers only

  • ScriptInterior design and renovation32 min

    Video ad scripts

    0–3sThe out-of-scope page (15s)

    Page two of a quote, the ‘Out of scope’ heading highlighted · The first page to read in a renovation quote · ‘The first page to read in a renovation quote isn't the price. It's the out-of-scope page.’

    22 scripts · 6 groupsMembers only

  • ScriptWeddings and events32 min

    Video ad scripts

    0–3sWhat sets the price (30s)

    The planner in the hall, to camera · Three things set a wedding's price · Three things set the price of a wedding venue.

    18 scripts · 6 groupsMembers only

  • ScriptCosmetics and personal care30 min

    Video ad scripts

    0–3s15s: the pump and the texture

    A drop at the mouth of the pump, macro · “{PRODUCT_NAME}” · “One pump, a texture like this.”

    18 scripts · 6 groupsMembers only

  • ScriptConsulting and B2B services38 min

    Video ad scripts

    0–3sDiagnostic call (15s)

    A whiteboard, logo in the corner · “A 45-minute diagnostic call” · “At {FIRM}, the first step is a 45-minute diagnostic call.”

    22 scripts · 4 groupsMembers only

  • ScriptPlastic and cosmetic surgery30 min

    Video ad scripts

    0–3sHow a consultation works (15s)

    A consultation room, an empty desk and two chairs · ‘What happens at a consultation?’ · ‘At a consultation, I listen to you first.’

    18 scripts · 5 groupsMembers only

  • ScriptDietitians and nutrition32 min

    Video ad scripts

    0–3sNo forbidden list (15s)

    a slice of börek and a salad beside it on the counter · No forbidden list · “There's no “never” in our plans.”

    22 scripts · 5 groupsMembers only

  • ScriptReal estate30 min

    Video ad scripts

    0–3sHard facts (15s)

    The door opens and the camera walks straight to the living-room window · {NEIGHBORHOOD} · {ROOM_COUNT} · {NET_SQM} m² net · floor {FLOOR} · ‘{NEIGHBORHOOD}: {NET_SQM} square meters net, {ORIENTATION}-facing.’

    23 scripts · 6 groupsMembers only

  • ScriptTours and travel agencies35 min

    Video ad scripts

    0–3sWhat's included and what isn't (30s)

    A printed itinerary on a desk, two highlighters in different colors · ‘{TOUR_NAME}: what's in, what's out?’ · ‘What does the {TOUR_NAME} price include, and what doesn't it? I'll tell you in thirty seconds.’

    20 scripts · 5 groupsMembers only

  • ScriptFashion e-commerce30 min

    Video ad scripts

    0–3s15s: one dress, two heights

    Two models side by side in the same dress, product in the first frame · “{HEIGHT_1} cm and {HEIGHT_2} cm, same dress” · “Same dress, two different heights.”

    18 scripts · 6 groupsMembers only

  • ScriptOnline courses and coaching34 min

    Video ad scripts

    0–3sHow the course works in a week (15 sec)

    A phone calendar, a weekly plan · How does the course work in a week? · ‘Let me show you the weekly flow in 15 seconds.’

    22 scripts · 4 groupsMembers only

  • ScriptPersonal brands and creators30 min

    Personal brands: Video ad scripts

    0–3sGuide, explainer, 15s

    A printed guide on a desk, close-up of the cover · “10 questions answered in one guide” · “I put the 10 questions I get asked most about building a personal brand into one guide.”

    19 scripts · 6 groupsMembers only

  • ScriptDental clinics30 min

    Video ad scripts

    0–3sImplant planning (15s)

    Bone slices scroll on a CBCT screen · ‘Implant planning starts with a CBCT scan’ · ‘We start every implant plan on the CBCT screen.’

    18 scripts · 4 groupsMembers only

  • ScriptPsychologists and therapy30 min

    Video ad scripts

    0–3sThe first step can be small (15s)

    A phone vibrating on a table, close-up · No need to wait until you feel ready · “You don't have to feel ready to start therapy.”

    20 scripts · 4 groupsMembers only

  • ScriptHair and beauty salons35 min

    Video ad scripts

    0–3sSit down on time (15s)

    A phone showing the appointment time, 2:00 p.m., a step through the door · 2:00 appointment, 2:00 in the chair · Getting seated at your appointment time shouldn't be this hard.

    19 scripts · 5 groupsMembers only

  • ScriptHotels and stays35 min

    Video ad scripts

    0–3sBooking direct: three differences (30s)

    A phone on the front desk, a key card beside it · ‘Same room, same dates’ · ‘Same room, same dates. Three things change when you book direct.’

    21 scripts · 5 groupsMembers only

  • ScriptSchools and courses30 min

    Video ad scripts

    0–3sTuition scope, explainer, 15s

    Two schools' fee brochures side by side on a table · “Are you comparing the same things?” · “Before you compare two schools' tuition, check one thing.”

    18 scripts · 5 groupsMembers only

  • ScriptRetail stores30 min

    Video ad scripts

    0–3sPrice on the tag (15s)

    A shelf tag in close-up, the price readable · Price on the tag, tax included · ‘You don't need to DM us to ask the price.’

    18 scripts · 4 groupsMembers only

  • ScriptAgencies and freelancers30 min

    Video ad scripts

    0–3sThe phone isn't ringing (15 s)

    A business owner behind the counter, the phone silent on the table · Ads on, phone silent · ‘The ads are on, but the phone isn't ringing.’

    20 scripts · 5 groupsMembers only

  • ScriptAesthetic medicine35 min

    Video ad scripts

    0–2sThe consultation process (15s)

    The doctor at the desk, the patient's shoulder in frame · Talk to a doctor before you decide · What do you do before deciding on a treatment?

    18 scripts · 3 groupsMembers only

  • ScriptGyms and personal training32 min

    Video ad scripts

    0–3sTrial class flow (15s)

    One shot following someone in through the door · A trial class is 45 minutes. Here's how they're spent · ‘What happens at a trial class, in 15 seconds.’

    20 scripts · 4 groupsMembers only

  • ScriptRestaurants and cafés35 min

    Video ad scripts

    Lunch menu, 15 sec

    directions taps · Get directions

    20 scripts · 5 groupsMembers only

  • ScriptLocal services30 min

    Video ad scripts

    0–3sWritten price (15s)

    A tech at the front door holding a filled-in price form · The price doesn't change at the door · ‘You get the price in writing before we start.’

    18 scripts · 4 groupsMembers only

Members get every item in full

Every membership plan includes the full text of every template, every step of every script, and every line of every checklist.