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1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

All items

227 itemsshowing 97–120

  • ScriptHair and beauty salons35 min

    Video ad scripts

    0–3sSit down on time (15s)

    A phone showing the appointment time, 2:00 p.m., a step through the door · 2:00 appointment, 2:00 in the chair · Getting seated at your appointment time shouldn't be this hard.

    19 scripts · 5 groupsMembers only

  • Copy templateAutomotive25 min

    Meta ad copy

    Flaws first

    Primary text: We put this car's flaws in the first line of the listing: {FLAWS}. The rest is in the report: {INSPECTION_SUMMARY}. {VEHICLE}, {MILEAGE} km, {PRICE} including taxes. Headline: Flaws first, features second Description: Full report on WhatsApp

    20 templates · 5 groupsMembers only

  • ScriptHotels and stays35 min

    Video ad scripts

    0–3sBooking direct: three differences (30s)

    A phone on the front desk, a key card beside it · ‘Same room, same dates’ · ‘Same room, same dates. Three things change when you book direct.’

    21 scripts · 5 groupsMembers only

  • Copy templatePhoto and video studios28 min

    Meta ad copy

    Delivery process

    Primary text: When you'll get your wedding photos is written into the contract: {TURNAROUND}. Halfway through, we send a message on the selection and editing status, and we send the link when the gallery is ready. {PHOTOGRAPHER_NAME}: {IMAGE_RANGE} edited images and a {FILM_LENGTH}-minute short film. Headline: Delivery date written in the contract Description: Send your date range to see the calendar.

    24 templates · 5 groupsMembers only

  • ScriptSchools and courses30 min

    Video ad scripts

    0–3sTuition scope, explainer, 15s

    Two schools' fee brochures side by side on a table · “Are you comparing the same things?” · “Before you compare two schools' tuition, check one thing.”

    18 scripts · 5 groupsMembers only

  • Copy templateFurniture and home decor25 min

    Meta ad copy

    Small living room modules

    Primary text: If your living room is {ROOM_SIZE}, consider a three-seater plus an ottoman instead of a corner sofa. {PRODUCT} modules are sold individually, so you choose the layout to fit your wall. Send your measurements and a photo, and we'll get back to you the same day with two layouts. Headline: Pick modules to fit your wall Description: Send your size, we'll draw it

    22 templates · 6 groupsMembers only

  • ScriptRetail stores30 min

    Video ad scripts

    0–3sPrice on the tag (15s)

    A shelf tag in close-up, the price readable · Price on the tag, tax included · ‘You don't need to DM us to ask the price.’

    18 scripts · 4 groupsMembers only

  • Copy templateSaaS and software25 min

    Meta ad copy

    Orders stuck in WhatsApp

    Primary text: Orders from {CUSTOMER_COUNT} customers land in a WhatsApp group, and someone types them all into Excel every evening. A missed order only gets noticed when the customer calls. With {PRODUCT}, customers get an order form and orders drop straight into one list; the warehouse and accounting see the same row. {TRIAL_TERMS}. Headline: From group chat to order list Description: {TRIAL_SHORT}

    20 templates · 5 groupsMembers only

  • ScriptAgencies and freelancers30 min

    Video ad scripts

    0–3sThe phone isn't ringing (15 s)

    A business owner behind the counter, the phone silent on the table · Ads on, phone silent · ‘The ads are on, but the phone isn't ringing.’

    20 scripts · 5 groupsMembers only

  • Copy templateHair transplant25 min

    Meta ad copy

    Procedure-day flow angle

    Primary text: Hair transplant day starts early in the morning and runs into the evening. At {CLINIC}, we share the day's schedule in writing ahead of time: welcome and checks, drawing the hairline with the doctor, extraction and implantation, the lunch break, bandaging, and instructions. It also shows which stages our doctor handles and which the team does. Headline: Read your procedure day in advance Description: The day's schedule and who does what, in writing. Button: Learn More

    20 templates · 5 groupsMembers only

  • ScriptAesthetic medicine35 min

    Video ad scripts

    0–2sThe consultation process (15s)

    The doctor at the desk, the patient's shoulder in frame · Talk to a doctor before you decide · What do you do before deciding on a treatment?

    18 scripts · 3 groupsMembers only

  • Copy templatePhysiotherapy25 min

    Meta ad copy

    First assessment flow

    Primary text: The first ten minutes of an assessment are a conversation: what's getting harder day to day, your goal, and any doctor's report you have. Then we measure range of motion, strength, and balance. After {DURATION} minutes, you leave with a written plan and a home program. {NEIGHBORHOOD}, {HOURS}. Headline: A written plan at your first visit Description: Ask about open times on WhatsApp

    22 templates · 5 groupsMembers only

  • ScriptGyms and personal training32 min

    Video ad scripts

    0–3sTrial class flow (15s)

    One shot following someone in through the door · A trial class is 45 minutes. Here's how they're spent · ‘What happens at a trial class, in 15 seconds.’

    20 scripts · 4 groupsMembers only

  • Copy templateInterior design and renovation25 min

    Google Ads and search copy

    RSA: kitchen remodel

    Headlines: {DISTRICT} Kitchen Remodel Kitchens Built to Measure Free Site Visit and Measuring Custom-Fit Kitchen Cabinets Itemized Written Quote Written Work Schedule Weekly Progress Report Extras Need Written Approval Cabinets Built In-House One Quote, Whole Kitchen Descriptions: We draw the kitchen to measure and build the cabinets in-house. Book a free site visit. Demolition to countertop in one itemized quote. Out-of-scope jobs are listed separately. A written schedule and weekly reports. No extra work starts without written approval. Send photos and dimensions for a rough range. The firm quote follows the site visit.

    22 templates · 5 groupsMembers only

  • ScriptRestaurants and cafés35 min

    Video ad scripts

    Lunch menu, 15 sec

    directions taps · Get directions

    20 scripts · 5 groupsMembers only

  • Copy templateWeddings and events25 min

    Meta ad copy

    Guest path: parking to hall

    Primary text: On the wedding night, how far will your guests walk from parking to the hall, where will they wait, and how do they get in if it rains? We filmed that walk at {VENUE} in first person: the parking entrance, the welcome area, the hall doors, and the bridal suite. The walk takes {WALK_TIME}; ramp and elevator details for older guests are in the video. If you'd like to see it in person, pick a day for a tour. Headline: The path your guests will walk Description: 40-minute tours, by appointment

    20 templates · 5 groupsMembers only

  • ScriptLocal services30 min

    Video ad scripts

    0–3sWritten price (15s)

    A tech at the front door holding a filled-in price form · The price doesn't change at the door · ‘You get the price in writing before we start.’

    18 scripts · 4 groupsMembers only

  • Copy templateCosmetics and personal care25 min

    Meta ad copy

    Texture macro: pump and spread

    Primary text: We filmed {PRODUCT_NAME} coming out of the pump and spreading across the back of a hand in slow motion. Texture: {TEXTURE_DESCRIPTION}. Scent: {SCENT_DESCRIPTION}. Size {SIZE}; with the recommended use it lasts about {ESTIMATED_DURATION}. The full ingredient list and period after opening are on the product page. Headline: {SHORT_TEXTURE}, {SIZE} Description: Directions and ingredient list on the page

    20 templates · 5 groupsMembers only

  • ScriptFood brands35 min

    Video ad scripts

    Origin and batch number, 15 sec

    product page visits · Learn more

    20 scripts · 5 groupsMembers only

  • Copy templateConsulting and B2B services30 min

    Google Ads and search copy

    RSA: management and strategy

    Headlines (30 characters max): 1. Management consulting 2. Strategy and growth planning 3. Diagnose first, then decide 4. A 45-minute diagnostic call 5. Out-of-scope items in writing 6. Team hours stated up front 7. Decisions, not another report 8. A roadmap for growing SMEs 9. NDA signed before we start 10. Three-option proposals Descriptions (90 characters max): 1. A growth plan, org structure, and roadmap. Work that ends in concrete decisions. 2. After the first call, we put what we will and won't do in writing. Book a call. 3. Proposals state duration, scope, and the weekly hours we need from you. Path fields: /consulting/management

    27 templates · 5 groupsMembers only

  • ScriptInsurance and financial advice35 min

    Insurance: Video ad scripts

    0–3s30s · Explainer: quotes in one table

    A three-quote table on screen, insurer names hidden · “3 quotes in one table” · “When three quotes arrive, how do you decide which one to pick? Let's look at the table together.”

    20 scripts · 6 groupsMembers only

  • Framework7 min

    The 4U headline framework for lead ads

    Useful, ultra-specific, unique, and timely: the 4U formula adapted to health advertising rules, plus a bank of 20 headlines for Meta lead ads.

    2 tables and 1 field noteMembers only

  • Copy templatePlastic and cosmetic surgery25 min

    Google Ads and search copy

    Rhinoplasty RSA set

    Headline 1: Rhinoplasty Consultation Headline 2: Meet the Surgeon in Person Headline 3: Breathing and Face Assessed Headline 4: Written Information Provided Headline 5: {CITY} Plastic Surgery Headline 6: Meet the Team and Anesthesia Description 1: Breathing and the whole face are assessed together. Options and risks come in writing. Description 2: Weekday evening and Saturday consultations. Call or message us to book.

    20 templates · 5 groupsMembers only

  • ScriptMedical tourism34 min

    Video ad scripts

    0–3sWritten plan (30s)

    A document headed ‘Written plan’ on a tablet; a hand scrolls · ‘Have your plan in hand before you go’ · ‘Before you decide on treatment abroad, your plan should be in writing.’

    21 scripts · 4 groupsMembers only

Members get every item in full

Every membership plan includes the full text of every template, every step of every script, and every line of every checklist.