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1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

All items

263 itemsshowing 73–96

  • Message templateFurniture and home decor20 min

    Review and reputation replies

    Reply to product praise

    Hi {FIRST_NAME}, thank you for what you wrote about {PRODUCT}. Hearing that it looks this good in your living room made the workshop team's day, and we've passed your review on to {CRAFTSMAN_NAME}, who upholstered it. If you have any care questions, just send us your fabric code. {SIGNATURE}

    21 templates · 5 groupsMembers only

  • Message templateSaaS and software20 min

    Review and reputation replies

    General positive review

    Thank you, {FIRST_NAME}. Reading that {REVIEW_TASK} is now {REVIEW_CHANGE} made the team's day. We also shared your review with the team that did your setup. If anything new comes up, {SUPPORT_CHANNEL} is always open.

    20 templates · 5 groupsMembers only

  • Message templateHair transplant20 min

    Review and reputation replies

    Short positive Google review

    Thank you for your review. We've shared what you wrote with our team. If you ever have a question, our coordinator line is always open: {CONTACT} The {CLINIC} team

    20 templates · 5 groupsMembers only

  • Message templatePhysiotherapy18 min

    Review and reputation replies

    Thanks for a specific point

    Thank you for taking the time to write this. The {PRAISED_TOPIC} you mentioned matters to us, and we've shared your words with the team. If you ever have a question, you can always reach us through {CHANNEL}. {CENTER}

    21 templates · 5 groupsMembers only

  • Message templateInterior design and renovation22 min

    WhatsApp and DM replies

    First reply to a new inquiry

    Hi {NAME}, this is {REP} from {STUDIO}. Thanks for writing about {SERVICE}. So I can point you the right way, three quick questions: 1. Which district are you in? 2. Could you send 3-4 overall photos of the space and its approximate size? 3. When are you thinking of starting? Based on your answers, I'll put together a rough scope and suggest site-visit days.

    25 templates · 6 groupsMembers only

  • Message templateWeddings and events22 min

    Review and reputation replies

    Detailed positive review

    {FIRST_NAME}, thank you for writing in so much detail. The team put real preparation into {DETAIL} that evening, and it means a lot that you noticed. We've shared your review with our setup crew too. Wishing you every happiness in your new life together. {SIGNATURE}, {VENUE}

    20 templates · 5 groupsMembers only

  • Message templateCosmetics and personal care20 min

    Review and reputation replies

    A review praising the texture

    Hi {FIRST_NAME}, thank you for your review. We've shared your note about the texture of {PRODUCT_NAME} with our formulation team. Using the product as directed, following the instructions on the pack, and writing to us about anything on your mind is all you need to do. {SIGNATURE}

    20 templates · 5 groupsMembers only

  • Message templateConsulting and B2B services28 min

    WhatsApp and DM replies

    First reply to a form inquiry

    Hi {FIRST_NAME}, this is {ADVISOR} from {FIRM}. I received your request about {TOPIC}, thank you. To point you in the right direction, I only need to know three things: 1. How long has this been on the agenda at your company? 2. Who decides together on this? 3. Is there a date or an outside trigger you need to meet? We can continue in writing, or on a 10-minute phone call between {TIME_1} and {TIME_2}.

    25 templates · 5 groupsMembers only

  • Message templatePlastic and cosmetic surgery20 min

    Review and reputation replies

    Short positive reply

    {FIRST_NAME}, thank you for your kind words. We've shared your review with the team, and feedback like this keeps us motivated. If anything comes to mind, you can reach us at {PHONE}. {SIGNATURE}

    20 templates · 5 groupsMembers only

  • Hook bankAesthetic medicine10 min

    Objection and hesitation hooks

    Why we ask you two questions before we answer a price question.

    50 hooks · 5 groupsMembers only

  • Message templateDietitians and nutrition25 min

    Email and SMS templates

    Your request reached us

    Subject: Your request reached us Hello {FIRST_NAME}, Thank you for writing to us. We start with a short intro session: we talk through your daily routine and expectations, and see together whether we're a fit. We don't send ready-made lists, because a plan built around you is easier to keep up. {DIETITIAN} will contact you within {TIMEFRAME}. You can reply to this email with the days and times that suit you. {SIGNATURE}

    24 templates · 6 groupsMembers only

  • Hook bankGyms and personal training12 min

    Objection and hesitation hooks

    Divide the monthly fee by the days you actually come. That's the real number.

    50 hooks · 5 groupsMembers only

  • Message templateReal estate25 min

    Email and SMS templates

    Buyer welcome

    Subject: {NAME}, let's put your search on one page Preview: Your criteria, a first shortlist, and the next step Hi {NAME}, Thanks for reaching out through {SOURCE}. Here's what I noted from our conversation: you're looking for a {ROOM_TYPE} home in {AREAS}, with a budget of {BUDGET}, and you're planning to move {MOVE_TIMING}. You'll find a first shortlist matching those criteria attached. Next to each listing I've written the net m², building fees, building age, and occupancy permit status; anything I don't know yet is marked ‘to be checked.’ If any of your criteria look wrong, just reply to this email. {AGENT} {AGENCY} · Authorization certificate no: {LICENSE_NO}

    23 templates · 5 groupsMembers only

  • Hook bankRestaurants and cafés12 min

    Objection and hesitation hooks

    Why does the breakfast spread cost what it does? We go through where every dish on the table comes from.

    50 hooks · 5 groupsMembers only

  • Message templateTours and travel agencies28 min

    Review and reputation replies

    Review praising the guide

    Hi {NAME}, thank you for the kind words. We shared what you wrote about {PRAISED_TOPIC} with our guide, {GUIDE_NAME}. It was a pleasure having you on the {TOUR_NAME} route. We hope to see you on the next one. {SIGNATURE}

    26 templates · 5 groupsMembers only

  • Hook bankLocal services12 min

    Objection and hesitation hooks

    Three quotes, three very different numbers. Check the tax line first.

    50 hooks · 5 groupsMembers only

  • Message templateFashion e-commerce20 min

    Email and SMS templates

    Welcome: size profile

    Subject: {FIRST_NAME}, tell us your size once and we'll remember it Hi {FIRST_NAME}, Welcome to the {BRAND} list. The question we hear most is ‘which size should I order?’, so we'd like to get to know you a little first. Reply with your height and the sizes you usually wear on top and bottom, and we'll pick future suggestions in your size. We only use this for size recommendations. Your first-order {WELCOME_OFFER} is valid until {EXPIRY_DATE}. {SIGN_OFF}

    20 templates · 5 groupsMembers only

  • Hook bankFood brands12 min

    Objection and hesitation hooks

    ‘Is this price too high?’ I'm writing out what's in the jar, line by line.

    50 hooks · 5 groupsMembers only

  • Message templateOnline courses and coaching28 min

    Email and SMS templates

    Free resource delivery email

    Subject: The only thing to do in your first 10 minutes Hi {FIRST_NAME}, Your {RESOURCE} is at this link: {LINK} You don't have to read all of it. In the first 10 minutes, just do this: {FIRST_STEP}. Most people download a resource and set it aside; take a single step today. If you get stuck, reply to this email; I read every reply. Over the next few days, I'll send short emails with what helps most while learning {TOPIC}; if you'd rather not, you can unsubscribe at the link below. {SIGNATURE}

    28 templates · 6 groupsMembers only

  • Hook bankInsurance and financial advice10 min

    Insurance: Objection and hesitation hooks

    For anyone who says ‘just get me the cheapest’: we show the limits of the cheap quote in the table.

    50 hooks · 5 groupsMembers only

  • Message templatePersonal brands and creators28 min

    Personal brands: Email and SMS templates

    Guide delivery

    Subject: {GUIDE_NAME}: your download link and the first 15-minute step Hi {FIRST_NAME}, Your download link: {LINK} You don't have to read the guide cover to cover. In the first 15 minutes, there's just one thing to do: {FIRST_STEP}. Once you've done it, the rest of the guide makes more sense. I use your email address for two things: sending the guide and the weekly newsletter. I don't use it for anything else or share it with third parties. To leave, the link at the bottom of every email is enough. I'd love to hear what happens when you do the first step. {EXPERT_NAME}

    21 templates · 6 groupsMembers only

  • Message templateDental clinics20 min

    Review and reputation replies

    Short positive reply

    {FIRST_NAME}, thank you for taking the time to write. We read your review together with the team at our morning meeting. For any question about the clinic, you can reach us at {PHONE}. {SIGNATURE}

    20 templates · 5 groupsMembers only

  • Hook bankMedical tourism12 min

    Objection and hesitation hooks

    The stories you read in the news are a real concern. We turn it into five questions to ask any organization.

    50 hooks · 5 groupsMembers only

  • Message templatePsychologists and therapy25 min

    Email and SMS templates

    Confirmation and documents

    Subject: Your appointment on {DATE} and two short documents Hi {FIRST_NAME}, Your appointment with {PRACTITIONER} is set for {DATE} at {TIME}. Before the first session, please read two documents: - Privacy notice: explains how your personal data is processed. - Consent form: puts session length, the cancellation rule, and the limits of confidentiality in writing. You can sign both at {DOCUMENTS_LINK} or read them together with us in the first session. If anything is unclear, just reply to this email. {SIGNATURE}

    20 templates · 5 groupsMembers only

Members get every item in full

Every membership plan includes the full text of every template, every step of every script, and every line of every checklist.