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1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

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336 itemsshowing 25–48

  • Hook bankCosmetics and personal care12 min

    50 hooks for beauty brands

    Watch this cream come out of the pump in slow motion.

    50 hooks · 5 groupsMembers only

  • ChecklistPersonal brands and creators20 min

    Personal brand operating checklist

    • The bio says in one sentence who is helped and with what.
    • The proof line contains only verifiable facts (title, institution, publication).

    36 items · 6 groupsMembers only

  • Hook bankPlastic and cosmetic surgery12 min

    44 hooks for plastic surgery

    Scared of general anesthesia? 40 seconds with our anesthesiologist.

    44 hooks · 6 groupsMembers only

  • Hook bankDietitians and nutrition10 min

    45 hooks for dietitians

    That 3 p.m. sugar craving has a reason.

    45 hooks · 5 groupsMembers only

  • Copy templateInterior design and renovation20 min

    Caption templates

    Case study: problem, three decisions

    A {AREA} m² apartment in {NEIGHBORHOOD}. Our client's first sentence: ‘{CLIENT_PROBLEM}.’ The three decisions that solved it: 1. {DECISION_1} 2. {DECISION_2} 3. {DECISION_3} On this project, the schedule shifted by {SHIFT} because of {CHALLENGE}; we wrote the reason and how we handled it on the last slide. Photos shared with our client's written permission. If you'd like a site visit for a similar space, DM us.

    22 templates · 5 groupsMembers only

  • Copy templateConsulting and B2B services25 min

    Caption templates

    Three-mistakes post

    The three mistakes we see most often with {TOPIC}: 1. {MISTAKE_1} 2. {MISTAKE_2} 3. {MISTAKE_3} What the three share: {COMMON_THREAD}. Instead, we suggest starting with {SUGGESTION}; {DURATION} is enough for the first step. Which one shows up most at your company? Tell me in the comments and I'll answer one with a concrete example.

    24 templates · 5 groupsMembers only

  • Hook bankDental clinics12 min

    46 hooks for dental clinics

    Why we can't quote an implant price over the phone. Three reasons.

    46 hooks · 6 groupsMembers only

  • Copy templatePlastic and cosmetic surgery22 min

    Caption templates

    Carousel explaining a procedure

    What is {PROCEDURE}, and what gets discussed at the consultation? We walked through it in {SLIDE_COUNT} steps. This post is general information; the surgeon decides which option suits you after an exam. Every operation carries risks, and these are explained in writing at the consultation. Save it and add it to your list of questions for the consultation. {SURGEON} · {CLINIC}

    20 templates · 5 groupsMembers only

  • Hook bankPsychologists and therapy10 min

    45 hooks for therapists

    Anxiety is basically an alarm system. The problem isn't the alarm, it's the setting.

    45 hooks · 5 groupsMembers only

  • Copy templateTours and travel agencies25 min

    Caption templates

    What's included and what isn't

    What does the {TOUR_NAME} price include, and what doesn't it? Included: {TRANSPORT}, {NIGHTS} nights in a {HOTEL_CLASS} hotel, {MEALS}, and guiding. Not included: {EXCLUSION_1}, {EXCLUSION_2}, and personal expenses. The per-person price, with all mandatory fees, is {PRICE}. DM us ‘itinerary’ for the day-by-day program and the pre-contract information form.

    22 templates · 5 groupsMembers only

  • Copy templatePsychologists and therapy20 min

    Caption templates

    A concept through analogy

    Let's explain {CONCEPT} with an analogy: {ANALOGY}. What does it show? {EXPLANATION} What doesn't it show? Like every analogy, this one has a limit: {LIMIT}. This post is general information. If you'd like to talk about your own situation, you can request an intro call through the link in our profile. {PRACTITIONER}, {TITLE}

    20 templates · 5 groupsMembers only

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