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1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

All items

IndustryFurniture and home decor

Industry

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  • Brands and commerce

    Fashion e-commerce31
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  • Furniture and home decor31
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Industry groupBrands and commerce

Industry group

Topic
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Furniture and home decor

1,132entries in total

Industry page45 prompts37 files

items
31
hooks
492
templates
192
scripts
89
checklist items
359
  • Checklist15 min

    Marketing checklist for furniture brands

    • Every product page lists dimensions in cm and the packed size of the largest piece.
    • Material details (frame, seat, fabric content, legs) match the spec sheet exactly.

    36 items · 6 groupsMembers only

  • Copy template12 min

    15 copy and message templates for furniture brands

    Measuring guide Reel caption

    Before you order {PRODUCT}, take these four measurements: the spot where it goes, the door width, the elevator interior, and the stairwell turn. Our largest piece is {PIECE_SIZE}. Send us your measurements on WhatsApp and we'll check the fit together. Save this video; you'll need it on delivery day.

    15 templates · 5 groupsMembers only

  • Message template25 min

    WhatsApp and DM replies

    First reply to an ad lead

    Hi {FIRST_NAME}, this is {ADVISOR} from {BRAND}. Thanks for your interest in {PRODUCT}. To find the right model and give you an exact price, I just need three things: 1. The size of the space where the sofa will go 2. A photo of the room 3. Whether there are kids or pets at home To give you an idea: {PRODUCT} runs {PRICE_RANGE}, depending on the number of modules and the fabric group.

    21 templates · 5 groupsMembers only

  • Checklist22 min

    Campaign setup and launch

    • The ad account, Facebook Page, and Instagram profile are connected to the brand in Business Manager; at least two people have admin access.
    • The payment method is the brand's company card, and the billing name and tax details match your order invoices.

    54 items · 6 groupsMembers only

  • Hook bank10 min

    Reels and short-video openers

    Tape measure against the door: will this corner sofa make it through?

    50 hooks · 5 groupsMembers only

  • Copy template20 min

    Caption templates

    Sizing guide carousel

    Save this before you order a sofa. Swipe for six measurements: the spot itself, door width, door height, the elevator interior, the elevator diagonal, and the stair turn. The last slide shows the packed size of the largest piece of {PRODUCT}: {PACKED_SIZE}. Got your measurements? Send them on WhatsApp and we'll check them with you before you order: {WHATSAPP} Send this to whoever you're furnishing the home with.

    20 templates · 5 groupsMembers only

  • Message template20 min

    Review and reputation replies

    Reply to product praise

    Hi {FIRST_NAME}, thank you for what you wrote about {PRODUCT}. Hearing that it looks this good in your living room made the workshop team's day, and we've passed your review on to {CRAFTSMAN_NAME}, who upholstered it. If you have any care questions, just send us your fabric code. {SIGNATURE}

    21 templates · 5 groupsMembers only

  • Script30 min

    Reels and TikTok scripts

    0–3sTape it on the floor (30s)

    Painter's tape unrolling on an empty living room floor, high angle · “Draw the sofa on the floor before you buy it” · “Before you order a sofa, grab a roll of painter's tape.”

    18 scripts · 6 groupsMembers only

  • Checklist20 min

    Content production and shoot day

    • The shoot's single goal is written down: which product, which question, which call to action (swatches, fit check, or a showroom appointment).
    • A shot list is ready by product: frame, foam, fabric, legs, measuring scene, room scene, and the delivery moment.

    54 items · 6 groupsMembers only

  • Copy template25 min

    Meta ad copy

    Small living room modules

    Primary text: If your living room is {ROOM_SIZE}, consider a three-seater plus an ottoman instead of a corner sofa. {PRODUCT} modules are sold individually, so you choose the layout to fit your wall. Send your measurements and a photo, and we'll get back to you the same day with two layouts. Headline: Pick modules to fit your wall Description: Send your size, we'll draw it

    22 templates · 6 groupsMembers only

  • Message template25 min

    Email and SMS templates

    Newsletter welcome

    Subject: Three things that help before you buy furniture Hi {NAME}, Thanks for joining the {BRAND} list. We'll write twice a month, mostly about measurements, fabrics, and care rather than sales. Three resources to start with: 1. How to measure for a sofa or a table: {GUIDE_LINK} 2. Request fabric swatches: {SWATCH_LINK} 3. Showroom address and hours: {SHOWROOM_LINK} If you're furnishing a room, reply with a photo of it and one of our advisors will get back to you. {BRAND} Unsubscribe: {UNSUBSCRIBE_LINK}

    25 templates · 6 groupsMembers only

  • Script35 min

    Video ad scripts

    0–3sMade-to-order process (15s)

    Bare frame in the workshop, logo in the corner · “Your sofa starts with your order” · “At {BRAND}, your sofa goes into production when you order it.”

    20 scripts · 4 groupsMembers only

  • Checklist22 min

    Profile, website, and Google audit

    • The username and name field include the brand and ‘furniture’ or the product type; the profile comes up when you search for it.
    • The bio says what you sell on the first line, where you are (city, showroom district) on the second, and a single call to action on the third.

    55 items · 6 groupsMembers only

  • Hook bank10 min

    Myth and curiosity hooks

    Heavier fabric isn't automatically more durable. Look at a different number.

    50 hooks · 5 groupsMembers only

  • Copy template25 min

    Google Ads and search copy

    Corner sofa RSA

    Headlines: 1. Corner sofa styles 2. Modules to fit your room 3. We mail fabric swatches 4. Fit check before you order 5. Try it in {NEIGHBORHOOD} Descriptions: 1. Pick modules one by one. Send your size and we'll draw a layout that fits your room. 2. Lead times and assembly terms are on the product page. Choose fabric from swatches.

    22 templates · 6 groupsMembers only

  • Script35 min

    Story sequences

    Frame 1Rug size quiz

    A sofa sitting on a small rug, its legs off the edge · ‘Is this rug big enough for the sofa?’ · poll (Big enough / Too small)

    20 scripts · 6 groupsMembers only

  • Checklist20 min

    Lead follow-up and sales process

    • One inbox or CRM collects WhatsApp, DM, and form inquiries; no channel is left outside it.
    • A first-reply target for business hours is written down, and first response time is measured every week.

    53 items · 6 groupsMembers only

  • Copy template25 min

    Website and landing page sections

    Homepage hero

    Eyebrow: Made to order in our {CITY} workshop Headline: Furniture measured for your room, chosen in your home Subhead: Send your measurements and we'll draw the layout together. Choose fabric from swatches at home, and follow production with a photo every week. Button 1: Send my measurements Button 2: See the showroom Trust line: Our own team delivers and assembles in {AREAS}.

    21 templates · 5 groupsMembers only

  • Script40 min

    Sales call and conversation scripts

    0–20sSofa inquiry from a form

    Opening · “Hi {FIRST_NAME}, this is {ADVISOR} from {BRAND}. You filled out our form about {PRODUCT}; do you have two minutes?”

    22 scripts · 5 groupsMembers only

  • Checklist20 min

    Weekly and monthly performance review

    • On Monday morning, the last 7 days of spend were compared with the planned budget; if the gap exceeded 20%, the reason is written down.
    • In Events Manager, the last 7 days of purchase, add-to-cart, and WhatsApp click events were compared with the week before.

    54 items · 6 groupsMembers only

Members get every item in full

Every membership plan includes the full text of every template, every step of every script, and every line of every checklist.