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1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

All items

IndustryInsurance and financial advice

Industry

Industry groupDigital and B2B

Industry group

Topic
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Insurance and financial advice

1,114entries in total

Industry page45 prompts37 files

items
31
hooks
495
templates
193
scripts
90
checklist items
336
  • Copy template20 min

    Insurance: Caption templates

    Term of the week

    This week's term: {TERM} In plain words: {PLAIN_EXPLANATION} An everyday example: {EXAMPLE} Where it shows on a policy: {POLICY_LOCATION} Send us the line from your own policy and we'll read it together; remember to cover personal details. {AGENCY} · {NEIGHBORHOOD}

    22 templates · 5 groupsMembers only

  • Message template12 min

    15 copy and message templates for insurance

    Term of the week

    This week's term: {TERM} In plain language: {DEFINITION} In everyday life: {EXAMPLE} What does this line say in your policy? Send a photo (cover your personal details) and we'll read it together. {AGENCY} · {NEIGHBORHOOD}

    15 templates · 5 groupsMembers only

  • Script15 min

    9 video and call scripts for agencies

    0–3sCheck this line: the deductible (40s)

    (Highlighting a line in the policy) “If your car policy has this word, you pay part of the claim.”

    9 scripts · 3 groupsMembers only

  • Checklist10 min

    A 35-point insurance marketing checklist

    • The agency's official registration is current and shown correctly on the website.
    • Google Business Profile category, hours, products, and location are correct.

    35 items · 5 groupsMembers only

  • Copy template25 min

    Insurance: Meta ad copy

    Kasko: quotes side by side

    Primary text: For kasko, you see quotes from {INSURER_COUNT} insurers in one table: premium, coverage, and deductible side by side. We also put in writing what the lowest-premium quote doesn't cover; the decision is yours. Headline: Kasko quotes side by side Description: Message us on WhatsApp for a quote

    22 templates · 5 groupsMembers only

  • Message template25 min

    Insurance: WhatsApp and DM replies

    First reply to a quote request

    Hi {NAME}, this is {REP} from {AGENCY}. Thanks for writing about a {PRODUCT} quote. To prepare it, I need: {REQUIRED_DETAILS}. We use these details only for the quote; the privacy notice is here: {PRIVACY_LINK} You don't need to send your ID or policy number by message; if we need them, we'll use our secure channel: {SECURE_CHANNEL}.

    24 templates · 6 groupsMembers only

  • Script30 min

    Insurance: Reels and TikTok scripts

    0–3sThe deductible, with an example (35s)

    The “deductible” line on a sample policy being highlighted with a marker · “Deductible: the part of a loss you pay” · “If your policy has this word, part of every loss stays with you.”

    20 scripts · 5 groupsMembers only

  • Checklist20 min

    Insurance: Campaign setup and launch

    • The ad account sits in the agency's own Business Manager; the ad agency or freelancer connects only through partner access.
    • At least two people, including the agency owner, are account admins, both with two-factor authentication on.

    51 items · 6 groupsMembers only

  • Copy template25 min

    Insurance: Google Ads and search copy

    RSA: kasko quote

    Ad group: kasko quote Headline 1: Compare Kasko Quotes Headline 2: Premium, Cover, Deductible Headline 3: Quote Table in Writing Headline 4: One Contact on Claim Day Headline 5: We List What's Not Covered Headline 6: {CITY} Kasko Agency Headline 7: We Read Online Quotes Too Headline 8: Get a Quote on WhatsApp Description 1: Quotes from several insurers side by side on premium, cover, and deductible. You decide. Description 2: We put in writing what the lowest-premium quote leaves out. We follow your claim file. Description 3: Phone and WhatsApp {HOURS}. Registered agency, registry no. {REGISTRY_NO}.

    21 templates · 6 groupsMembers only

  • Message template20 min

    Insurance: Review and reputation replies

    After a quote and policy

    {NAME}, thanks for your review. We shared your note about {DETAIL} with our team, and we're glad reading the quotes side by side helped. If you have any policy questions, or your renewal date is coming up, we're here. {AGENCY}

    22 templates · 5 groupsMembers only

  • Script35 min

    Insurance: Video ad scripts

    0–3s30s · Explainer: quotes in one table

    A three-quote table on screen, insurer names hidden · “3 quotes in one table” · “When three quotes arrive, how do you decide which one to pick? Let's look at the table together.”

    20 scripts · 6 groupsMembers only

  • Checklist16 min

    Insurance: Content production and shoot day

    • Every video has a written hook, a single call to action, and the sample policy or screen it will use.
    • Policies used on camera are samples or the insurer's general conditions; no real customer's policy appears.

    50 items · 6 groupsMembers only

  • Hook bank10 min

    Insurance: Myth and curiosity hooks

    ‘I have kasko, so I'm set’: the missing half of that sentence is what falls outside cover.

    50 hooks · 5 groupsMembers only

  • Copy template25 min

    Insurance: Website and landing page sections

    Hero: kasko and traffic

    Headline: Read quotes side by side and make the call yourself Subheadline: We send kasko and traffic insurance quotes from {INSURER_COUNT} insurers in one table, with premium, coverage, and deductible. We also tell you in writing what the lowest-premium quote doesn't cover. Button 1: Request a quote Button 2: See a sample quote table Trust line: Registry no. {REGISTRY_NO} · {BUSINESS_HOURS}

    22 templates · 5 groupsMembers only

  • Message template25 min

    Insurance: Email and SMS templates

    Newsletter welcome email

    Subject: You're on the list: once a month, policy information that's useful Hi {NAME}, Thanks for signing up for the {AGENCY} newsletter. We'll email you once a month: policy-reading tips, seasonal reminders, and answers to common questions. Messages with quotes or promotions come only if you've given consent for them. You can unsubscribe anytime with one click: {UNSUBSCRIBE_LINK} {AGENCY}

    22 templates · 5 groupsMembers only

  • Script30 min

    Insurance: Story sequences

    Frame 1Term of the week: deductible

    A sample policy on a desk and a highlighter · “Term of the week: deductible”

    20 scripts · 6 groupsMembers only

  • Checklist18 min

    Insurance: Profile, website, and Google Business Profile audit

    • The primary category is ‘insurance agency,’ and additional categories reflect the products the agency actually sells.
    • The business name matches the sign and the registry record; no keywords, neighborhoods, or promotions are tacked onto the end of it.

    50 items · 6 groupsMembers only

  • Copy template20 min

    Insurance: Profile and business profile copy

    Bio: general agency

    Insurance agency · {CITY} Quotes side by side: premium, cover, deductible We follow your claim file Quotes: WhatsApp

    23 templates · 5 groupsMembers only

  • Script35 min

    Insurance: Sales call, phone, and voice message scripts

    0:00–0:15Inbound call: quote request

    Opening · “{AGENCY}, this is {REP}, how can I help?” When the caller names the product: “You're calling about {PRODUCT}; I'm taking notes right away. May I have your name?”

    21 scripts · 6 groupsMembers only

  • Checklist18 min

    Insurance: Lead follow-up and sales process

    • Every quote request enters the CRM at first contact with its channel and campaign name; requests with an unknown source are counted weekly.
    • The record has separate fields for name, phone, product, the current policy's end date, the current insurer, and the customer's priority.

    50 items · 6 groupsMembers only

Members get every item in full

Every membership plan includes the full text of every template, every step of every script, and every line of every checklist.