1,000+ hooks, templates, scripts and checklist items for every industry

Hook bankOnline courses and coaching12 min

Seasonal, calendar, and local hooks

The three checkpoints I built into the course so January starters don't quit in February.

50 hooks · 5 groupsMembers only

ChecklistConsulting and B2B services22 min

Weekly and monthly performance review

• Form submissions, new CRM records, and notification emails add up to the same number, and any missing record is found the same day.
• Qualified inquiries are counted against the written fit definition (industry, size, access to the decision-maker), and a change to the definition gets a dated note in the sheet.

54 items · 6 groupsMembers only

Hook bankSaaS and software10 min

Seasonal, calendar, and local hooks

October is when next year's software budget quietly gets written.

50 hooks · 5 groupsMembers only

Hook bankInsurance and financial advice10 min

Insurance: Seasonal, calendar, and local hooks

A policy update list for businesses whose headcount or turnover changed at the new year.

50 hooks · 5 groupsMembers only

ChecklistAgencies and freelancers18 min

Weekly and monthly performance review

• For each client, the last 7 days of event counts were compared across the platform, GA4, and the client's records, and any gap over roughly 10 percent was explained.
• Event match quality and event warnings in Events Manager were checked, along with the status of conversion actions in Google Ads.

50 items · 6 groupsMembers only

Hook bankPersonal brands and creators9 min

Personal brands: Seasonal, calendar, and local hooks

Everyone says ‘this year’ in January. I wrote down the three things I'm dropping this year.

50 hooks · 5 groupsMembers only

Copy templateOnline courses and coaching22 min

Profile and business profile copy

22 templates · 5 groupsMembers only

Hook bankConsulting and B2B services10 min

Seasonal, calendar, and local hooks

Three projects discussed in January and forgotten by March.

50 hooks · 5 groupsMembers only

Copy templateSaaS and software20 min

Profile and Business Profile copy

20 templates · 5 groupsMembers only

ChecklistInsurance and financial advice20 min

Insurance: Weekly and monthly performance review

• The review day and time are fixed (for example, Monday at 10:00 for 30 minutes), with the ad, sales, and claims owners together.
• The same date range (Monday through Sunday) is selected in the ad dashboard, CRM, and phone and WhatsApp records.

50 items · 6 groupsMembers only

Hook bankAgencies and freelancers10 min

Seasonal, calendar, and local hooks

January is when businesses plan their marketing budget. I'll map a full year on one page.

50 hooks · 5 groupsMembers only

Copy templatePersonal brands and creators20 min

Personal brands: Profile and business profile copy

22 templates · 6 groupsMembers only

ChecklistOnline courses and coaching20 min

Ad rules, platform policy, and KVKK

• No ad, caption, cover image, or sales page line promises income, earnings, ‘quit your job’, ‘passive income’, or results ‘in X days’.
• Income screenshots, bank or dashboard images, luxury lifestyle shots, and cash imagery aren't used, and the instructor's own earnings are never shown.

53 items · 6 groupsMembers only

ChecklistConsulting and B2B services22 min

Ad rules, platform policy, and KVKK

• Every numeric claim on the site, in ads, and in proposals (‘X percent savings’, ‘results in Y weeks’) has its source, period, and calculation on file.
• A result from a single client isn't generalized; the case page states the starting point and notes that results vary by client and conditions.

54 items · 6 groupsMembers only

ChecklistSaaS and software20 min

Compliance, platform policy, and data protection

• For individual (consumer) signups, the pre-contract information and distance sales agreement appear before payment with a confirmation box, and the enterprise contract flow is separate.
• The pre-contract screen shows the plan name, total price including VAT, billing frequency, renewal terms, and how to cancel, all together.

55 items · 6 groupsMembers only

Hook bankInsurance and financial advice12 min

Insurance: Ad headlines and first lines

Read your kasko quote from a side-by-side table, not from a single insurer: premium, coverage, deductible.

50 hooks · 5 groupsMembers only

ChecklistAgencies and freelancers20 min

Ad rules, platform policy, and KVKK

• The service agreement spells out scope, exclusions, revision rights, approval time, and that ad budget is separate from the monthly fee.
• The ad account, page, domain, and analytics tools are opened in the client's name, and the agency has access only as a partner with assigned roles.

54 items · 6 groupsMembers only

ChecklistPersonal brands and creators20 min

Personal brands: Ad rules, platform policy, and KVKK

• Every post with a paid partnership, gifted product, or affiliate link says it's an ad at the very start, not buried among hashtags.
• The platform's paid partnership label is on, and the label alone isn't treated as enough; the caption gives the same information.

53 items · 6 groupsMembers only

Hook bankOnline courses and coaching14 min

Ad headlines and first lines

In the free workshop, we spend 45 minutes building {OUTPUT} together. Sign up at the link.

50 hooks · 5 groupsMembers only

Hook bankConsulting and B2B services12 min

Ad headlines and first lines

For finance directors: a 15-minute way to find the cost line that doesn't show in reports.

50 hooks · 5 groupsMembers only

Hook bankSaaS and software12 min

Ad headlines and first lines

The person moving orders from WhatsApp into Excel: how many hours a month does it take?

50 hooks · 5 groupsMembers only

ChecklistInsurance and financial advice20 min

Insurance: Regulation, platform policy, and data protection

• The agency registry record is current, and how registration details should appear in communications was checked against current regulation.
• For each product sold, a current agency agreement exists with the insurers you work with; no product you aren't authorized for is advertised.

50 items · 6 groupsMembers only

Hook bankAgencies and freelancers12 min

Ad headlines and first lines

Count who wrote in from the ad in the first three weeks, and how many got a same-day reply.

50 hooks · 5 groupsMembers only

Hook bankPersonal brands and creators12 min

Personal brands: Ad headlines and first lines

I put the 10 questions I get asked most into one free guide; it lands in your inbox in a few minutes.

50 hooks · 5 groupsMembers only