Objection and hesitation hooks
When a business says ‘too expensive,’ my first question isn't about price. It's how many inquiries they get a month.
50 hooks · 5 groupsMembers only
1,000+ hooks, templates, scripts and checklist items for every industry
Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.
The first part of every item is free to read; the full item comes with membership.
What's in the library
36,290hooks, templates, scripts and checklist items
- Hooks15,980
- Templates6,246
- Scripts2,854
- Checklist items11,210
The bar shows each type's share of the total.
All items
Email and SMS templates
How we work, on one pageSubject: How we work, on one page Hi {FIRST_NAME}, When we work together at {AGENCY}, here's the routine we follow: • Your contact: {ACCOUNT_MANAGER} ({CONTACT}), who replies within {REPLY_TIME} during {OFFICE_HOURS}. • Approvals: on the {BOARD_NAME} board, with an approval turnaround of {APPROVAL_DAYS} business days. • Meeting: once a month, {MEETING_DAY}, {LENGTH} minutes. • Report: once a month, on {REPORT_DAY}, opening with a three-sentence summary. As a first step, please fill in the brief form: {FORM_LINK} {SENDER}
20 templates · 5 groupsMembers only
Insurance: Email and SMS templates
Newsletter welcome emailSubject: You're on the list: once a month, policy information that's useful Hi {NAME}, Thanks for signing up for the {AGENCY} newsletter. We'll email you once a month: policy-reading tips, seasonal reminders, and answers to common questions. Messages with quotes or promotions come only if you've given consent for them. You can unsubscribe anytime with one click: {UNSUBSCRIBE_LINK} {AGENCY}
22 templates · 5 groupsMembers only
Sales call and voice message scripts
0–15sFirst call to a workshop registrant (3 min)‘Hi {FIRST_NAME}, this is {ADVISOR} from {INSTRUCTOR_NAME}'s team. You registered for the {WORKSHOP_TOPIC} workshop. Do you have two minutes?’ · Call only people who left their number with permission
25 scripts · 6 groupsMembers only
Email and SMS templates
First email after a downloadSubject: Your {TOPIC} checklist is ready Hi {FIRST_NAME}, The list you downloaded: {LINK} Three suggestions for using it: 1. Don't take on all {ITEM_COUNT} items at once; start with the first four. 2. In the ‘who owns this’ column, write a person's name, not a department. 3. Fill the list in together in a team meeting; a list filled in by one person tends to be optimistic. If you have a question, just reply to this email. {SENDER}, {FIRM} You're receiving this because you downloaded the checklist. If you don't want other content, just reply and say so.
24 templates · 6 groupsMembers only
Lead follow-up and sales process
- Each form (demo, trial, quote, webinar, ebook) lands in the CRM with its own source tag, so a demo request never mixes with an ebook download.
- A demo request reaches the rep by email and phone notification within seconds, and a test submission measured the delay.
52 items · 6 groupsMembers only
Personal brands: Sales call, phone, and voicemail scripts
Free intro callOpening (0–2 min) · ‘Hi {FIRST_NAME}, thanks for making the time. First I'll listen to your situation; then, if it's a fit, I'll explain how we could work together. If it isn't, I'll say so plainly. I'll wrap up in {DURATION} minutes; does that work?’
20 scripts · 5 groupsMembers only
Lead follow-up and sales process
- Requests from signup forms, DMs, WhatsApp, email, and phone land in one place (a CRM or shared sheet), with the source field filled in.
- The first-response target is written down: instant automated confirmation, a personal reply within two business hours; waiting requests are counted each morning.
54 items · 6 groupsMembers only
Sales call and conversation scripts
0–20sFirst call after a downloadOpening · “Hi {FIRST_NAME}, this is {ADVISOR} from {FIRM}. I saw that you downloaded {CONTENT_NAME}; I'm calling briefly, do you have two minutes?”
23 scripts · 5 groupsMembers only
Personal brands: Lead follow-up from DM to enrollment
- Leads from messages, forms, email, and comments land in one inbox or sheet; none are left scattered across channels.
- A first-reply target is written down: 15 minutes during working hours, by 10 a.m. the next morning outside them; the auto-reply says so.
48 items · 6 groupsMembers only
Lead follow-up and sales process
- Every form, call, WhatsApp, and LinkedIn message lands in one place (a CRM or shared sheet), and no inquiry stays only on someone's phone.
- Who answers an inquiry and their backup are set, and if the owner is on leave, the inquiry routes to the backup automatically.
54 items · 6 groupsMembers only
Sales and phone call scripts
0–20sCall after review request (3 min)‘Hi {FIRST_NAME}, this is {REP} from {AGENCY}. You left an account review request through {FORM_CHANNEL}; do you have two minutes right now?’
20 scripts · 5 groupsMembers only
Sales call, phone, and voicemail scripts
0–20sFirst call after a guide download‘Hi {FIRST_NAME}, this is {REP} from {PRODUCT}. You downloaded our {GUIDE_NAME} guide yesterday. I'm not calling to sell; I just want to know if it helped. Do you have two minutes?’
20 scripts · 5 groupsMembers only
Insurance: Sales call, phone, and voice message scripts
0:00–0:15Inbound call: quote requestOpening · “{AGENCY}, this is {REP}, how can I help?” When the caller names the product: “You're calling about {PRODUCT}; I'm taking notes right away. May I have your name?”
21 scripts · 6 groupsMembers only
Lead follow-up and sales process
- Account review, proposal, and contact forms land in the CRM with separate source tags, and WhatsApp and Instagram DMs are logged in the same list.
- After-hours inquiries have a morning call queue and an auto-reply that tells the person when they'll hear back.
50 items · 6 groupsMembers only
Insurance: Lead follow-up and sales process
- Every quote request enters the CRM at first contact with its channel and campaign name; requests with an unknown source are counted weekly.
- The record has separate fields for name, phone, product, the current policy's end date, the current insurer, and the customer's priority.
50 items · 6 groupsMembers only
Message and email openers
Hi {FIRST_NAME}, thanks for writing about {COURSE}. First, a question: where are you stuck most with {TOPIC}?
50 hooks · 5 groupsMembers only
Message and email openers
Hi {NAME}, I read the {TOPIC} news {COMPANY} announced last month, and I'd like to share my notes in this area.
50 hooks · 5 groupsMembers only
Message and email openers
Hi {FIRST_NAME}, we got your demo request. This is {REP} from the {PRODUCT} team.
50 hooks · 5 groupsMembers only
Insurance: Message and email openers
Hi {NAME}, I got your message about a {PRODUCT} quote; I need four details to prepare it.
50 hooks · 5 groupsMembers only
Message and email openers
Hi {NAME}, this is {REP} from {AGENCY}. I'm following up on what you wrote about {TOPIC} in the form.
50 hooks · 5 groupsMembers only
Personal brands: Message and email openers
Hi, thanks for your message. First I'd like to understand your situation: what exactly are you looking for help with?
50 hooks · 5 groupsMembers only
Members get every item in full
Every membership plan includes the full text of every template, every step of every script, and every line of every checklist.