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Local services: Social and business profile copy

Instagram bios, story highlight copy, Google Business Profile descriptions and posts, WhatsApp Business, LinkedIn, and Facebook copy: 20 templates.

20 templates5 groups20 minOctober 15, 2026

  • templates
  • instagram bio
  • google business profile
  • local services

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1 template open, 20 templates in total. Members see the rest.

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Profile copy is where a customer meets you for the first time: your Instagram bio, story highlights, Google Business Profile, WhatsApp Business, and business-facing profiles. The same three facts need to match everywhere: what you do, which areas you cover, and how you price.

Instagram bio variants

5 templates

Bio: plumbing and leak detection

Plumbing · Clogs · Non-invasive leak detection {DISTRICTS} Written price before we start Send a photo, get a price range ↓

4 templates more in this group for members.

19 templates more for members

This item has 20 templates in total. With a membership you see all of it and copy any line in one click.

  1. Story highlight copy4 templates
  2. Google Business Profile description (750 characters max)3 templates
  3. Google Business Profile posts4 templates
  4. Service descriptions and other profiles4 templates
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The same item for other industries

This item has a separately written version for 31 other industries. If you work with them too, open their version.

Local services page

  • Script14 min

    6 on-site Reels scripts and 3 call scripts

    0-3sReels 1: Walking-in routine (20s)

    At the door, shoe covers going on. On screen: '3 things we do when we enter your home'

    9 scripts · 2 groupsMembers only

  • Checklist20 min

    36-point marketing checklist for local services

    • Profile verified; for a business that goes to customers, the address is hidden and a service area is set.
    • Primary category matches the most common job; additional categories are limited to real services.

    36 items · 6 groupsMembers only

  • Message template25 min

    WhatsApp and DM replies

    First reply: urgent problem

    Hi, {NAME} from {COMPANY}. Safety first: if water is running, shut the main valve; if it's electrical, switch off the breaker; if you smell gas, close the gas valve and call 187. So I can help quickly: 1. Which district and neighborhood are you in? 2. Can you send a photo or a 10-second video of the problem? 3. Which floor are you on, and is there an elevator? Once I have those, I'll send the nearest open time and a price range.

    20 templates · 5 groupsMembers only

  • Copy template15 min

    15 copy and message templates for local services

    Meta ad: availability

    Need {SERVICE} in {DISTRICTS}? Call us or send a photo on WhatsApp. Our hours: {HOURS}. We give you the price before we start, and we don't do extra work without your OK.

    15 templates · 4 groupsMembers only