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Gyms and personal training: Meta ad copy

21 Meta ad sets, each built on one angle: primary text, headline, and description. Beginner, timing, class, trust, retargeting, and seasonal angles.

21 templates5 groups24 minOctober 15, 2026

  • meta ads
  • ad copy
  • templates
  • gyms

Preview

1 template open, 21 templates in total. Members see the rest.

Each block is a ready Meta ad set for one angle: primary text, headline, and description. Test 3–4 angles side by side in the same ad set, and make sure the first line of the primary text makes sense on its own.

Beginners and trial classes

4 templates

The first 45 minutes

Primary text: Your trial class takes 45 minutes, and every minute is planned: a 10-minute chat, a 15-minute tour, a 20-minute easy workout. You don't need to know the machines; {TRAINER} will meet you. We're in {NEIGHBORHOOD}, open {HOURS}. Headline: Your first 45 minutes, mapped out Description: Message us for a trial class

3 templates more in this group for members.

20 templates more for members

This item has 21 templates in total. With a membership you see all of it and copy any line in one click.

  1. Timing and location4 templates
  2. Class and service angles4 templates
  3. Trust and objection angles4 templates
  4. Retargeting and seasonal5 templates

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Gyms and personal training page
  • Hook bank12 min

    44 Reels and ad hooks for gyms

    On your first day at the gym, nobody's watching you. They're counting their own reps.

    44 hooks · 5 groupsMembers only

  • Message template15 min

    15 ready-to-use copy and message templates for gyms

    Meta ad: beginners

    Don't know the machines? That's fine. On your first day at {GYM}, {TRAINER} meets you, shows you around, and starts you with an easy 20-minute workout. We're in {NEIGHBORHOOD}, open {HOURS}. Message us to book a trial class: {CTA}

    15 templates · 3 groupsMembers only

  • Script18 min

    9 short video and call scripts for gyms

    0-3s1. Trial class ad (30s)

    Shot from behind someone walking in the door. On screen: "Here's what day one looks like."

    9 scripts · 2 groupsMembers only

  • Checklist20 min

    A 36-point marketing checklist for gyms

    • The Google Business Profile primary category is "Gym," with secondary categories matching the disciplines.
    • Opening hours, including holiday hours, are current on the profile.

    36 items · 6 groupsMembers only

  • Hook bank12 min

    Reels and short-video openers

    The problem with this deadlift isn't your arms. It's the moment the bar leaves the floor.

    50 hooks · 5 groupsMembers only

  • Hook bank12 min

    Objection and hesitation hooks

    Divide the monthly fee by the days you actually come. That's the real number.

    50 hooks · 5 groupsMembers only