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Consulting and B2B services: Ad headlines and first lines

Primary-text first lines, 40-character headlines, and 30-character Google Ads headlines: 50 lines across title, trigger, scope, and diagnostic angles.

50 hooks5 groups12 minOctober 15, 2026

  • ads
  • headlines
  • linkedin
  • google ads

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3 hooks open, 50 hooks in total. Members see the rest.

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Use these as first drafts for LinkedIn Sponsored Content, Meta, and Google Ads, and edit each one to your own offer, sector, and documents. In B2B ads, one title and one problem win attention; leave out generic promises like ‘boost your efficiency.’

Primary-text first lines: title and trigger

10 hooks
  1. For finance directors: a 15-minute way to find the cost line that doesn't show in reports.
  2. HR leaders: which step in your hiring process does the new regulation change?
  3. For CEOs: the first thing that goes missing as a company grows is visibility.

7 hooks more in this group for members.

47 hooks more for members

This item has 50 hooks in total. With a membership you see all of it and copy any line in one click.

  1. Primary-text first lines: scope, team load, and objections10 hooks
  2. Headlines (40 characters max): content and checklists10 hooks
  3. Headlines (40 characters max): diagnostic and call10 hooks
  4. Google Ads headlines (30 characters max)10 hooks
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The same item for other industries

This item has a separately written version for 31 other industries. If you work with them too, open their version.

Consulting and B2B services page

  • Message template12 min

    15 copy and message templates for selling B2B services

    Founder observation post

    Last month I met with three companies in {INDUSTRY}. All three had the same thing going on: {OBSERVATION}. That usually leads to {CONSEQUENCE}. The first step we recommend is simple: {FIRST_STEP}. How does this look at your company? Let's talk in the comments.

    15 templates · 4 groupsMembers only

  • Script15 min

    9 video and call scripts for B2B services

    0-3s1. Founder observation video (60s)

    Close-up to camera. "Last month I saw the same thing at three companies." On screen: the same line.

    9 scripts · 2 groupsMembers only

  • Checklist15 min

    Marketing checklist for consulting firms

    • The homepage's first screen says, in one sentence, who you serve, which problem, and what you do.
    • Every service has its own page with method, duration, deliverables, and an out-of-scope section.

    36 items · 6 groupsMembers only

  • Copy template25 min

    Caption templates

    Three-mistakes post

    The three mistakes we see most often with {TOPIC}: 1. {MISTAKE_1} 2. {MISTAKE_2} 3. {MISTAKE_3} What the three share: {COMMON_THREAD}. Instead, we suggest starting with {SUGGESTION}; {DURATION} is enough for the first step. Which one shows up most at your company? Tell me in the comments and I'll answer one with a concrete example.

    24 templates · 5 groupsMembers only