Myth and curiosity hooks
‘Prices always drop at the last minute’? Not on our calendar.
50 hooks · 5 groupsMembers only
1,000+ hooks, templates, scripts and checklist items for every industry
Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.
The first part of every item is free to read; the full item comes with membership.
What's in the library
36,290hooks, templates, scripts and checklist items
- Hooks15,980
- Templates6,246
- Scripts2,854
- Checklist items11,210
The bar shows each type's share of the total.
All items
336 itemsshowing 169–192
Process and behind-the-scenes hooks
The first page in our estimator's notebook isn't measurements. It's questions.
50 hooks · 5 groupsMembers only
Process and behind-the-scenes hooks
At 6 a.m. we head out to shake the olive trees. Nets are laid under the branches.
50 hooks · 5 groupsMembers only
Myth and curiosity hooks
Does buying shoes in the evening really help, or is it just something people say?
50 hooks · 5 groupsMembers only
Insurance: Profile, website, and Google Business Profile audit
- The primary category is ‘insurance agency,’ and additional categories reflect the products the agency actually sells.
- The business name matches the sign and the registry record; no keywords, neighborhoods, or promotions are tacked onto the end of it.
50 items · 6 groupsMembers only
Myth and curiosity hooks
Followers went up. Did sales? Those aren't the same chart.
50 hooks · 5 groupsMembers only
Profile and business profile copy
General clinic bio{CLINIC} · Dental clinic Implants · Orthodontics · Cosmetic dentistry {NEIGHBORHOOD}, {CITY} · Weekdays and Saturdays Book on WhatsApp ↓
20 templates · 5 groupsMembers only
Process and behind-the-scenes hooks
The two things we ask in the first 15 seconds of answering the phone.
50 hooks · 5 groupsMembers only
Process and behind-the-scenes hooks
What happens behind the scenes between submitting the form and your phone ringing?
50 hooks · 5 groupsMembers only
Profile and business profile copy
Bio: general salonName field: {SALON} | Hair salon · {NEIGHBORHOOD} Bio: By-appointment hair and beauty salon Cuts · Color · Balayage · Manicures · Brows {NEIGHBORHOOD}, next to {LANDMARK} Booking link below Link: {BOOKING_LINK} Buttons: Book, WhatsApp, Directions
24 templates · 6 groupsMembers only
Process and behind-the-scenes hooks
This car arrived yesterday. It goes through four stations before it's listed.
50 hooks · 5 groupsMembers only
Profile and business listing copy
Boutique city hotelA {ROOM_COUNT}-room boutique hotel in {NEIGHBORHOOD} {LANDMARK} is a {WALK_TIME}-min walk Breakfast {BREAKFAST_HOURS}, from local producers Bookings and questions: WhatsApp link below
22 templates · 5 groupsMembers only
Process and behind-the-scenes hooks
What happens in the first 24 hours after you send the form, step by step.
50 hooks · 5 groupsMembers only
Process and behind-the-scenes hooks
How many hands does a corner sofa order pass through in the workshop? We counted.
50 hooks · 5 groupsMembers only
Profile and business profile copy
Bio: stationery and school{STORE_NAME} | {NEIGHBORHOOD} stationery Send your school list, we'll pack it {HOURS} | {SHORT_ADDRESS} WhatsApp to hold an item
22 templates · 5 groupsMembers only
Process and behind-the-scenes hooks
Release night, 11 p.m.: the final checklist before we ship.
50 hooks · 5 groupsMembers only
Insurance: Process and behind-the-scenes hooks
What do we read off the registration for a kasko quote, and why? Line by line.
50 hooks · 5 groupsMembers only
Profile and business profile copy
Bio: work-focused{AGENCY} · Ads, content, and tracking for {NICHE} businesses Accounts in your name Mon–Fri {OFFICE_HOURS} ↓ A 20-minute account review
20 templates · 5 groupsMembers only
Process and behind-the-scenes hooks
Watch the final check in the procedure room before the patient arrives.
50 hooks · 5 groupsMembers only
Process and behind-the-scenes hooks
7:30 a.m. shift handover: we read the night's messages together, one patient at a time.
50 hooks · 5 groupsMembers only
Process and behind-the-scenes hooks
The five-minute prep I do in the consulting room before the first appointment.
50 hooks · 5 groupsMembers only
Process and behind-the-scenes hooks
The single page on our coordinator's desk when the phone rings.
50 hooks · 5 groupsMembers only
Profile and business listing copy
Bio: neighborhood gym for beginners{NEIGHBORHOOD} · {WALK_TIME} min from the subway For people starting from zero Quietest hours: {QUIET_HOURS} Watch day one, pick a trial time ↓
22 templates · 6 groupsMembers only
Process and behind-the-scenes hooks
How a valuation file comes together. I start with three columns on my desk.
50 hooks · 5 groupsMembers only
Members get every item in full
Every membership plan includes the full text of every template, every step of every script, and every line of every checklist.