1,000+ hooks, templates, scripts and checklist items for every industry

ChecklistHotels and stays18 min

Content production and shoot day

• The shoot day was picked against the occupancy calendar, and the rooms and common areas being filmed have no guests that day.
• The list of content to film (room types, breakfast, the area, the team) is written out with channel and length.

48 items · 6 groupsMembers only

ChecklistSchools and courses20 min

Production and shoot day

• The shoot day doesn't clash with exams, parent meetings, or ceremonies, and the vice principal approved the date.
• The 6–10 shots to film are written on a shot list: gate, classroom, cafeteria, yard, teacher interview.

48 items · 6 groupsMembers only

ChecklistRetail stores18 min

Content production and shoot day

• This week's shoot list is ready: three shots are written each for delivery day, the window change, and the most-asked-about product.
• The price tags on the products to be filmed are current and match the register price, and products without tags stay out of frame.

48 items · 6 groupsMembers only

ChecklistAgencies and freelancers15 min

Content production and shoot day

• The shoot's purpose and deliverables are written down (how many Reels, how many photos, which formats), and the client approved them before the shoot.
• The scope document states shoot length, number of edits, revision rounds, and the fee for extra shoot days.

49 items · 6 groupsMembers only

ChecklistAesthetic medicine20 min

Content production and shoot day

• Scripts for the 6–8 videos were sent to the doctor, and the medical lines are approved.
• The shoot block is marked separately from patient appointments in the doctor's calendar, and the coordinator doesn't book into it.

48 items · 6 groupsMembers only

ChecklistGyms and personal training18 min

Content production and shoot day

• Each of the 6 to 10 videos has a topic, hook, call to action, and goal (new members, education, or trust) on one page.
• The shoot falls in the gym's quietest hour, doesn't overlap with classes or peak times, and the front desk knew ahead of time.

53 items · 6 groupsMembers only

ChecklistRestaurants and cafés20 min

Content production and shoot day

• The list of dishes to shoot is approved by the chef, with prep time and shooting order written down for each.
• The shoot is scheduled outside service hours (before opening or in the afternoon lull), and the kitchen and register staff were told.

53 items · 6 groupsMembers only

ChecklistLocal services18 min

Content production and shoot day

• This week's shoot list is ready: which jobs will be filmed is settled, and three shots are written for each (diagnosis, work, result).
• The customer was told about filming when the booking was confirmed, and jobs for customers who don't want filming came off the shoot list.

48 items · 6 groupsMembers only

ChecklistFood brands20 min

Content production and shoot day

• The shoot is timed to a real moment on the production calendar (harvest, pressing, straining, or filling), planned without stopping production.
• The shoot time, clothing, and who will appear on camera were settled with the producer.

53 items · 6 groupsMembers only

ChecklistInsurance and financial advice16 min

Insurance: Content production and shoot day

• Every video has a written hook, a single call to action, and the sample policy or screen it will use.
• Policies used on camera are samples or the insurer's general conditions; no real customer's policy appears.

50 items · 6 groupsMembers only

Guide7 min

Reels caption and on-screen text style guide

Clear specs for caption size, line length, contrast, and timing in vertical video, plus a style sheet to hand your editor and a pre-publish caption check.

1 copy-ready template and 5 checklist itemsMembers only

Script6 min

Reels script: doctor myth-busting format

A 30-second format where the doctor corrects one common misconception: section-by-section script, blank template, three ways to film it, and myth candidates to run by the doctor.

1 script · 4 groupsMembers only

Guide6 min

Cover frame rules for Reels and Shorts

Sizes, 9 rules, title formulas, and a pre-publish check for cover frames that don't get cropped in the profile grid, are readable at small sizes, and stay compliant.

1 copy-ready template and 5 checklist itemsMembers only

Plan and calendar10 min

One shoot day, 8 Reels: shot list and schedule

A prep timeline, a shot list for each Reel, an hour-by-hour schedule, and a copy-ready call sheet for getting 8 Reels out of one day with the doctor.

1 copy-ready template and 5 list entriesMembers only

Hook bank10 min

40 interview questions for doctor videos

Start every answer by restating the question.

45 hooks · 6 groupsMembers only

Script6 min

Reels script: a day at the clinic

An eight-scene, timestamped “day at the clinic” script, from sterilization to lock-up, with visuals, on-screen text, and voiceover. Includes filming rules that protect patient privacy.

1 script · 4 groupsMembers only

Plan and calendar10 min

50 B-roll shots for clinics

50 B-roll shots in 7 areas, from the entrance and sterilization room to the lab and the city, each with movement and length. Plus a file-naming template for a one-day archive shoot.

1 copy-ready template and 5 checklist itemsMembers only