1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

Hooks15,980
Templates6,246
Scripts2,854
Checklist items11,210

The bar shows each type's share of the total.

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137 itemsshowing 73–96

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Hook bankDietitians and nutrition12 min
Reels and short-video openers
The only problem with “I'll start Monday” is that it's Monday.
50 hooks · 5 groupsMembers only
ScriptGyms and personal training30 min
Reels and TikTok scripts
0–3sDay-one POV (25s)
Chest-height POV, the gym door opening · My first day at the gym, I'm holding the camera · Room sound, door chime
19 scripts · 5 groupsMembers only
Hook bankReal estate12 min
Reels and short-video openers
I open the door, and the first thing you see is the view, not the hallway.
50 hooks · 5 groupsMembers only
ScriptRestaurants and cafés30 min
Reels and TikTok scripts
0–3sFour hours of soup, 30 sec
6:30 a.m., a big pot on the stove, the wall clock in frame · ‘This soup starts 4 hours before service’ · ambient sound, no talking
20 scripts · 5 groupsMembers only
Hook bankTours and travel agencies10 min
Reels and short-video openers
5:30 a.m., the coach door opens and the first suitcase goes into the hold.
50 hooks · 5 groupsMembers only
ScriptLocal services35 min
Reels and TikTok scripts
0–3sNon-invasive leak detection (35s)
A thermal camera held to the wall, a blue line appears on its screen · That blue line is the leak inside the wall · Tech: ‘Before we break any wall, we find where the leak is.’
18 scripts · 5 groupsMembers only
Hook bankFashion e-commerce12 min
Reels and short-video openers
The package came today. Opening it in the fitting room for the first time.
50 hooks · 5 groupsMembers only
ScriptFood brands30 min
Reels and TikTok scripts
0–3sFrom olive to bottle, 35 sec
Crates of olives on the scale, the number climbing · ‘{KILOS} kilos of olives’ · ‘This morning {KILOS} kilos of olives hit the scale.’
20 scripts · 5 groupsMembers only
Hook bankOnline courses and coaching12 min
Reels and short-video openers
What happens when you leave out the last argument of VLOOKUP? I'll show you on screen.
50 hooks · 5 groupsMembers only
ScriptInsurance and financial advice30 min
Insurance: Reels and TikTok scripts
0–3sThe deductible, with an example (35s)
The “deductible” line on a sample policy being highlighted with a marker · “Deductible: the part of a loss you pay” · “If your policy has this word, part of every loss stays with you.”
20 scripts · 5 groupsMembers only
Hook bankPersonal brands and creators10 min
Personal brands: Reels and short-video openers
I'm an accountant. This is the question I get most before filing season.
50 hooks · 5 groupsMembers only
Hook bankDental clinics12 min
Reels and short-video openers
Until the strip on this pouch changes color, no instrument reaches the chair.
50 hooks · 5 groupsMembers only
ScriptMedical tourism38 min
Reels and TikTok scripts
0–3sAirport: first 20 minutes (35s)
Arrivals gate; the coordinator holds up a sign with only a first name · ‘The first 20 minutes at the airport’ · ‘When your plane lands, the first person you see will be me.’
22 scripts · 6 groupsMembers only
Hook bankPsychologists and therapy12 min
Reels and short-video openers
The most-used thing in a therapy room isn't the tissue box. Let me show you.
50 hooks · 5 groupsMembers only
ScriptVeterinary clinics32 min
Reels and TikTok scripts
0–3sHelping a cat like the carrier (35s)
A carrier with the door off in a living room, a blanket inside · ‘The carrier: every day, not once a month’ · ‘If a cat only sees the carrier on vet day, it has every reason not to like it.’
21 scripts · 5 groupsMembers only
Hook bankHair and beauty salons10 min
Reels and short-video openers
At a balayage appointment my first question isn't about color: what was last put on your hair?
50 hooks · 5 groupsMembers only
ScriptAutomotive30 min
Reels and TikTok scripts
0–3sWho it's not for (30s)
Front three-quarter view, advisor beside the car · “This car isn't for everyone” · “Let me start by telling you who we wouldn't recommend this car to.”
18 scripts · 6 groupsMembers only
Hook bankHotels and stays10 min
Reels and short-video openers
Open this room's door and the first thing you see isn't the bed.
50 hooks · 5 groupsMembers only
ScriptPhoto and video studios38 min
Reels and TikTok scripts
0–3sWindow light at three hours (35s)
The same window, the same chair; the wall clock reads 10:00 · Same window, three times of day · Window light doesn't stay the same all day.
24 scripts · 6 groupsMembers only
Hook bankSchools and courses10 min
Reels and short-video openers
7:40 a.m.: the bus is at the gate, the duty teacher is in place, first bell at 8:10.
50 hooks · 5 groupsMembers only
ScriptFurniture and home decor30 min
Reels and TikTok scripts
0–3sTape it on the floor (30s)
Painter's tape unrolling on an empty living room floor, high angle · “Draw the sofa on the floor before you buy it” · “Before you order a sofa, grab a roll of painter's tape.”
18 scripts · 6 groupsMembers only
Hook bankRetail stores12 min
Reels and short-video openers
We cut the tape on the box, and this is the first thing out.
50 hooks · 5 groupsMembers only
ScriptSaaS and software30 min
Reels and TikTok scripts
0–2s20s: quote against the clock
A stopwatch running in the corner, cursor on ‘New quote’ · One quote, start to finish · None, just keyboard sounds
18 scripts · 5 groupsMembers only
Hook bankAgencies and freelancers10 min
Reels and short-video openers
I opened the ad account. The first place I look isn't spend. It's Events Manager.
50 hooks · 5 groupsMembers only

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1,000+ hooks, templates, scripts and checklist items for every industry

What's in the library

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Members get every item in full