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1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

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36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

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Industry groupHealthcare and clinics
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  • Copy templateDental clinics20 min

    Caption templates

    Treatment explainer carousel

    What is {TREATMENT}, and when does it come up? Swipe through {SLIDE_COUNT} steps. This post is general information. The dentist decides which option suits you at the exam. Save this and add it to the list of questions you'll bring to your exam. {CLINIC} · {NEIGHBORHOOD}

    20 templates · 5 groupsMembers only

  • Copy templatePsychologists and therapy15 min

    16 copy and message templates for a therapy practice

    Psychoeducation post

    {CONCEPT} is often misunderstood. In short: {ONE_LINE_DEFINITION} In daily life it can look like this: {EXAMPLE_SITUATION} Noticing it isn't a diagnosis. It just means knowing what to look for. If you'd like to talk about it one on one, you can request an intro call through the link in the profile. {PRACTITIONER}, {TITLE}

    16 templates · 6 groupsMembers only

  • Copy templateAesthetic medicine20 min

    17 ready-to-use copy templates for aesthetic medicine

    Process video caption

    How does a {TREATMENT} appointment go? We filmed it from start to finish. 1. Consultation and facial assessment: {DOCTOR_TITLE} {DOCTOR_NAME} listens to what you want first. 2. Planning: the area and amount are decided here. 3. Treatment: takes about {DURATION}. 4. Afterward: you get written instructions for the first few days, and we see you again at your follow-up on {FOLLOW_UP_DAY}. Whether it's right for you is decided at the consultation. To book: {CONTACT}

    17 templates · 5 groupsMembers only

  • Copy templateMedical tourism25 min

    Post caption templates

    Verifying a certificate

    You can check whether an organization is authorized to treat international patients in three steps. 1. Ask for the certificate's number and scope; don't rely on a logo or a framed sheet of paper. 2. Read which organization name and which services the certificate covers. 3. Confirm its validity through the Ministry of Health's official sources. {ORGANIZATION} publishes its certificate details at {LINK}, and we can email you the document too. If a question comes to mind, write it in the comments and we'll answer in writing.

    24 templates · 5 groupsMembers only

  • Copy templateVeterinary clinics15 min

    16 ready-to-use copy templates for vet clinics

    Today's guest

    Today's guest is {PET_NAME}. {AGE} years old, and loves {FAVORITE_THING}. We did the checkup, a treat was earned, and out the door went a wagging tail. Thanks to the owner for letting us share. If it's time for an annual checkup, book through the link in our profile.

    16 templates · 5 groupsMembers only

  • Copy templateHair transplant15 min

    15 copy and message templates for hair transplant

    Procedure-day Reel caption

    A procedure day starts at {TIME} and runs until evening. In this video, we walk through the day with the {CLINIC} team: welcome, hairline drawing with the doctor, extraction, implantation, and bandaging. We've labeled which stages our doctor, {DOCTOR}, does personally and which the team handles. Questions? Leave them in the comments and we'll answer in the next video.

    15 templates · 6 groupsMembers only

  • Copy templatePhysiotherapy15 min

    16 ready-to-use copy templates for physiotherapy

    Exercise video caption

    {MOVE_NAME}: a {DURATION}-second break for long days at a desk. How to do it: 1. {STEP_1} 2. {STEP_2} 3. {STEP_3} If you're in pain or have a condition, check with a professional first. If the pain gets worse during the move, stop. Save it and try it once this afternoon. Questions? Drop them in the comments and our physiotherapist {NAME} will answer.

    16 templates · 5 groupsMembers only

  • Copy templatePlastic and cosmetic surgery22 min

    Caption templates

    Carousel explaining a procedure

    What is {PROCEDURE}, and what gets discussed at the consultation? We walked through it in {SLIDE_COUNT} steps. This post is general information; the surgeon decides which option suits you after an exam. Every operation carries risks, and these are explained in writing at the consultation. Save it and add it to your list of questions for the consultation. {SURGEON} · {CLINIC}

    20 templates · 5 groupsMembers only

  • Copy templateDietitians and nutrition15 min

    16 copy and message templates for dietitians

    Practical tip post

    The question I hear most about {TOPIC}: "{QUESTION}" Short answer: {SHORT_ANSWER} One step to try at home: {STEP} This is general information. If you have a health condition, take medication, or are pregnant, build your plan with your dietitian and your doctor. {DIETITIAN}, {TITLE}

    16 templates · 6 groupsMembers only

  • Copy templateDental clinics25 min

    Meta ad copy

    Planning angle

    Primary text: Implant treatment starts with a CBCT scan. At {CLINIC}, the dentist goes over the bone's width and height and the position of the nerve canal with you on screen, then gives you the plan and timeline in writing. The decision is yours once you've read the plan. Message us on WhatsApp to book an exam. Headline: Implant planning starts with CBCT Description: {NEIGHBORHOOD} · Weekdays and Saturdays

    20 templates · 5 groupsMembers only

  • Copy templatePsychologists and therapy20 min

    Caption templates

    A concept through analogy

    Let's explain {CONCEPT} with an analogy: {ANALOGY}. What does it show? {EXPLANATION} What doesn't it show? Like every analogy, this one has a limit: {LIMIT}. This post is general information. If you'd like to talk about your own situation, you can request an intro call through the link in our profile. {PRACTITIONER}, {TITLE}

    20 templates · 5 groupsMembers only

  • Copy templateAesthetic medicine20 min

    Caption templates

    Explaining a term

    What does {TERM} mean? In short: {ONE_LINE_DEFINITION} Why it matters: {WHY_IT_MATTERS} Often confused with {CONFUSED_TERM}, but they're not the same. The difference: {DIFFERENCE}. Whether it's right for you is assessed at a consultation. Got another term you're curious about? Drop it in the comments and we'll add it to our glossary series.

    20 templates · 5 groupsMembers only

  • Copy templateMedical tourism28 min

    Meta ad copy

    Written plan

    Primary text: Have your plan in writing before you travel. Send your reports and images, and our doctor {DOCTOR} will review them and send the treatment calendar, length of stay, and what the package includes in a single document. It's a preliminary plan; the final plan is settled after the exam. Headline: Your written plan, ready before you go Description: Send documents, get a plan Button: Send WhatsApp message

    24 templates · 5 groupsMembers only

  • Copy templateVeterinary clinics22 min

    Post caption templates

    Getting used to tooth brushing

    On day one, start brushing your pet's teeth with a finger, not a brush. Day 1: Touch your finger to the edge of the lip and give a treat right away. Day 3: Introduce the finger brush and touch a few teeth briefly. Day 7: Brush the front teeth for {DURATION} seconds. Let your pet set the pace, and end the session if they get restless. If you notice bleeding, swelling, or pain, stop and ask your veterinarian. Choose toothpaste from what your vet recommends, and never use human toothpaste. Save this and start tonight. Leave your questions in the comments and our vet {VET_NAME} will answer.

    23 templates · 5 groupsMembers only

  • Copy templateHair transplant20 min

    Caption templates

    Donor area explainer

    In a hair transplant, the donor area sets the limits of the plan. The hair at the back and sides of the head is where grafts come from, and that supply isn't unlimited. In this carousel, our doctor, {DOCTOR}, walks through how the donor area is assessed in 6 slides: density, the size of the area, hair thickness, and what you may need down the road. If you'd like your own donor area reviewed, send 4 photos (front, top, crown, and back): {CONTACT}

    20 templates · 5 groupsMembers only

  • Copy templatePhysiotherapy20 min

    Caption templates

    Mistake-and-fix post

    The left frame shows {MOVE_NAME} the way we see it most often. The right frame shows how our physiotherapist corrects it. The difference: {DIFFERENCE} Why it matters: {WHY_IT_MATTERS} If you're doing this move on a professional's advice, check your form in a mirror. If pain increases during the move, stop. Not sure about your own form? Message {CENTER} through the link in our profile to book an assessment.

    22 templates · 5 groupsMembers only

  • Copy templatePlastic and cosmetic surgery28 min

    Meta ad copy

    Consultation invitation angle

    Primary text: If you're thinking about {PROCEDURE}, the first step is talking to a surgeon. At the consultation, {SURGEON} listens first, then goes through your expectations, the options, the risks, and the recovery process, and gives you the information in writing. The decision is yours once you've read the document. To book a consultation, message us on WhatsApp. Headline: {PROCEDURE} consultation Description: {CLINIC} · {CITY}

    20 templates · 5 groupsMembers only

  • Copy templateDietitians and nutrition20 min

    Caption templates

    Reading a label at the store

    At the store, my hand always goes to the same place: the back of the package. I look at three lines: 1. The ingredient list. It's ordered by amount; the first three items describe most of the product. 2. The nutrition facts table. If it says “per 100 grams,” remember that what you eat may be different. 3. The added sugar line. I don't read any of them as “buy it or don't”; I read them just to know what I'm buying. Shall we walk the {PRODUCT_TYPE} aisle together in the next video? Save this, you'll want it at the store. {DIETITIAN}, {TITLE}

    24 templates · 6 groupsMembers only

  • Copy templateDental clinics25 min

    Google Ads and search copy

    Implant RSA set

    Headline 1: Dental Implants {NEIGHBORHOOD} Headline 2: Implant Plans Built on CBCT Headline 3: Written Plan, Clear Stages Headline 4: Meet the Dentist at Your Exam Headline 5: Open Weekdays Until 7 p.m. Headline 6: Single Tooth to Full Arch Description 1: Implant planning starts with an exam and a CBCT scan. You get the plan in writing. Description 2: In {NEIGHBORHOOD}, near {TRANSIT}. Call to book or message us on WhatsApp.

    20 templates · 5 groupsMembers only

  • Copy templatePsychologists and therapy25 min

    Meta ad copy

    The intro call angle

    Primary text: You can have a short introduction before starting therapy. The intro call is a {LENGTH}-minute phone call, not therapy. We talk about who the support is for, online or in person, and which times work, then match you with the right practitioner. You don't need to tell your full story. Headline: Intro call: {LENGTH} minutes, not therapy Description: {PRACTICE} · {CITY} and online

    20 templates · 5 groupsMembers only

  • Copy templateAesthetic medicine25 min

    Meta ad copy

    Who performs the treatment

    Primary text: The first question to ask before any treatment isn't “how much?” It's “who's doing it?” At our clinic, medical treatments are performed by {DOCTOR_TITLE} {DOCTOR_NAME}, and their training and title are listed on our website. If you're considering {TREATMENT}, let's meet at a consultation first. Headline: Meet your doctor first Description: {NEIGHBORHOOD}, {CITY} Button: Learn more

    20 templates · 5 groupsMembers only

  • Copy templateMedical tourism30 min

    Google Ads and search copy

    RSA: general international patient

    Ad group: Treatment in Turkey (general) Keywords: treatment in turkey, international patient treatment, medical tourism turkey Headlines: Written Treatment Plan | International Patient Support | Interpreted Doctor Video Call | Airport Pickup Plan | Package Inclusions in Writing | Verify Our Authorization | Remote Follow-Up After Return | Coordinator in Your Language | 24/7 Coordination Line | Your Plan Ready Before You Go Descriptions: Send reports and images; the doctor writes your plan, calendar, and package. | A coordinator who speaks your language is with you from pickup to your final check. | Nothing is charged outside the plan. Inclusions and exclusions are written up front. | Follow-up continues after you're home: reports in your language, our doctor reachable. Display path: /treatment/plan

    24 templates · 4 groupsMembers only

  • Copy templateVeterinary clinics25 min

    Meta ad copy

    New owner: the first visit

    Primary text: New friend at home? At the first visit, we plan the vaccine schedule together by age and species, give you current information on microchips and registration, and answer every question you have. {CLINIC}, {NEIGHBORHOOD}. A separate waiting area for cats. Headline: A first-visit prep guide Description: Message us to book Button: Send message

    24 templates · 5 groupsMembers only

  • Copy templateHair transplant25 min

    Meta ad copy

    Procedure-day flow angle

    Primary text: Hair transplant day starts early in the morning and runs into the evening. At {CLINIC}, we share the day's schedule in writing ahead of time: welcome and checks, drawing the hairline with the doctor, extraction and implantation, the lunch break, bandaging, and instructions. It also shows which stages our doctor handles and which the team does. Headline: Read your procedure day in advance Description: The day's schedule and who does what, in writing. Button: Learn More

    20 templates · 5 groupsMembers only

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