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1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

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Industry

Industry groupHealthcare and clinics
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279 itemsshowing 25–48

  • ChecklistDietitians and nutrition25 min

    Dietitian marketing checklist

    • The diploma, title, and certificates are collected in one folder, and all copy is written against them.
    • The Instagram bio has the title, city, online counseling info, and one link; no phrases like "guaranteed weight loss" or "the best."

    40 items · 6 groupsMembers only

  • Copy templateVeterinary clinics15 min

    16 ready-to-use copy templates for vet clinics

    Today's guest

    Today's guest is {PET_NAME}. {AGE} years old, and loves {FAVORITE_THING}. We did the checkup, a treat was earned, and out the door went a wagging tail. Thanks to the owner for letting us share. If it's time for an annual checkup, book through the link in our profile.

    16 templates · 5 groupsMembers only

  • ChecklistDental clinics20 min

    A 36-point marketing checklist for dental clinics

    • The clinic's license type (multi-chair clinic or solo practice) and the official name to use in marketing are confirmed.
    • Dentists' titles and specialty certificates are listed; 'specialist' is used only for certified dentists.

    36 items · 6 groupsMembers only

  • Hook bankPlastic and cosmetic surgery12 min

    44 hooks for plastic surgery

    Scared of general anesthesia? 40 seconds with our anesthesiologist.

    44 hooks · 6 groupsMembers only

  • Copy templateHair transplant15 min

    15 copy and message templates for hair transplant

    Procedure-day Reel caption

    A procedure day starts at {TIME} and runs until evening. In this video, we walk through the day with the {CLINIC} team: welcome, hairline drawing with the doctor, extraction, implantation, and bandaging. We've labeled which stages our doctor, {DOCTOR}, does personally and which the team handles. Questions? Leave them in the comments and we'll answer in the next video.

    15 templates · 6 groupsMembers only

  • Message templateMedical tourism15 min

    14 message and copy templates for medical tourism

    Reply to a first message received out of hours

    Hi {FIRST_NAME}, thanks for reaching out. I'm {COORDINATOR}, a patient coordinator at {ORGANIZATION}. Your message came in outside our hours; I'm available between {AVAILABLE_HOURS} your time. To get your plan started, two quick questions: which treatment are you considering, and what dates would work for you?

    14 templates · 6 groupsMembers only

  • ScriptAesthetic medicine25 min

    9 video and call scripts for aesthetic medicine

    Filler appointment, start to finish (30s)

    0–3s · Visual: Doctor at the consultation desk, the patient's shoulder in frame (no face)

    9 scripts · 3 groupsMembers only

  • ChecklistPsychologists and therapy25 min

    Therapy practice marketing checklist

    • The practitioner's diploma title, training, and certificates are collected in one folder, and all copy is written against that list.
    • The Instagram bio has the title, city, online session info, and one link; no inflation like "best" or "expert."

    40 items · 6 groupsMembers only

  • Hook bankDietitians and nutrition10 min

    45 hooks for dietitians

    That 3 p.m. sugar craving has a reason.

    45 hooks · 5 groupsMembers only

  • Copy templatePhysiotherapy15 min

    16 ready-to-use copy templates for physiotherapy

    Exercise video caption

    {MOVE_NAME}: a {DURATION}-second break for long days at a desk. How to do it: 1. {STEP_1} 2. {STEP_2} 3. {STEP_3} If you're in pain or have a condition, check with a professional first. If the pain gets worse during the move, stop. Save it and try it once this afternoon. Questions? Drop them in the comments and our physiotherapist {NAME} will answer.

    16 templates · 5 groupsMembers only

  • Message templateVeterinary clinics22 min

    WhatsApp and DM replies

    First reply: name, species, age

    Hi, thanks for writing to {CLINIC}; I'm {NAME}. So I can help you properly, what's your pet's name, species, and age? If this is an emergency, please call {PHONE} first, and we'll get the team ready while you're on your way.

    25 templates · 5 groupsMembers only

  • Hook bankDental clinics12 min

    46 hooks for dental clinics

    Why we can't quote an implant price over the phone. Three reasons.

    46 hooks · 6 groupsMembers only

  • Copy templatePlastic and cosmetic surgery22 min

    Caption templates

    Carousel explaining a procedure

    What is {PROCEDURE}, and what gets discussed at the consultation? We walked through it in {SLIDE_COUNT} steps. This post is general information; the surgeon decides which option suits you after an exam. Every operation carries risks, and these are explained in writing at the consultation. Save it and add it to your list of questions for the consultation. {SURGEON} · {CLINIC}

    20 templates · 5 groupsMembers only

  • Message templateHair transplant25 min

    WhatsApp and DM replies

    First message to a form lead

    Hi {FIRST_NAME}, I'm {COORDINATOR}, a patient coordinator at {CLINIC}. I've received the hair transplant form you filled in; if you don't mind me messaging you here, let's keep it short. For our doctor to do a pre-assessment, we need two things: 4 photos (front, top, crown, and back) and the date range you have in mind. I'll send instructions for the photos in my next message. If you'd rather not get messages from this number, just say so and we won't write again.

    22 templates · 5 groupsMembers only

  • ScriptMedical tourism20 min

    8 video and call scripts for medical tourism

    0-3s1. Airport to hotel in 30 seconds

    Arrivals gate, a welcome sign with a name. On-screen text: "From the moment you land to your hotel."

    8 scripts · 3 groupsMembers only

  • ChecklistAesthetic medicine15 min

    A 36-point marketing checklist for aesthetic medicine

    • The Instagram bio shows the clinic's licensed name, the doctor's actual title, and the address.
    • The bio has no phrases like "best," "number one," or "guaranteed."

    36 items · 6 groupsMembers only

  • Hook bankPsychologists and therapy10 min

    45 hooks for therapists

    Anxiety is basically an alarm system. The problem isn't the alarm, it's the setting.

    45 hooks · 5 groupsMembers only

  • Copy templateDietitians and nutrition15 min

    16 copy and message templates for dietitians

    Practical tip post

    The question I hear most about {TOPIC}: "{QUESTION}" Short answer: {SHORT_ANSWER} One step to try at home: {STEP} This is general information. If you have a health condition, take medication, or are pregnant, build your plan with your dietitian and your doctor. {DIETITIAN}, {TITLE}

    16 templates · 6 groupsMembers only

  • Message templatePhysiotherapy20 min

    WhatsApp and DM replies

    For yourself or family

    Hi, thanks for your message. This is {NAME} from {CENTER}. So I can give you the right information, can I ask: are you writing for yourself or for a family member? Based on your answer, I'll share how the first assessment works and the times that suit you.

    21 templates · 6 groupsMembers only

  • ScriptVeterinary clinics20 min

    9 video and call scripts for vet clinics

    0-3sToday's guest (25s)

    Close-up of a dog's paws coming through the door. On screen: 'Today's guest: {PET_NAME}'

    9 scripts · 2 groupsMembers only

  • Copy templateDental clinics25 min

    Meta ad copy

    Planning angle

    Primary text: Implant treatment starts with a CBCT scan. At {CLINIC}, the dentist goes over the bone's width and height and the position of the nerve canal with you on screen, then gives you the plan and timeline in writing. The decision is yours once you've read the plan. Message us on WhatsApp to book an exam. Headline: Implant planning starts with CBCT Description: {NEIGHBORHOOD} · Weekdays and Saturdays

    20 templates · 5 groupsMembers only

  • Message templatePlastic and cosmetic surgery22 min

    WhatsApp and DM replies

    First reply to a form inquiry

    Hi {FIRST_NAME}, this is {COORDINATOR} from {CLINIC}. I saw you filled out the form for {PROCEDURE}. Thank you. So I can plan the consultation properly, two quick questions: When are you thinking about having surgery? Would you rather I call you or keep writing here?

    20 templates · 5 groupsMembers only

  • ScriptHair transplant35 min

    Reels and TikTok scripts

    0–3s3 points on a hairline (35s)

    The doctor marks the first point on a mannequin's forehead · ‘3 points I check when drawing a hairline’ · ‘Before I draw a hairline, I mark these three points.’

    18 scripts · 5 groupsMembers only

Members get every item in full

Every membership plan includes the full text of every template, every step of every script, and every line of every checklist.