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1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

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Industry groupLocal services and hospitality
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  • Copy templateHair and beauty salons25 min

    Caption templates

    Colored-hair wash order

    A wash order for your colored hair: {STEP_1}, {STEP_2}, {STEP_3}. Why this order: {REASON}. Every head of hair has a different history, so your stylist {STYLIST} tailors it to yours at the appointment. Save this and check it at your next wash. Questions? Leave them in the comments. {SALON} · {NEIGHBORHOOD}

    24 templates · 5 groupsMembers only

  • Copy templateHotels and stays20 min

    Caption templates

    Room type comparison

    {ROOM_TYPE_1} vs. {ROOM_TYPE_2}, in one sentence: {DIFFERENCE}. {ROOM_TYPE_1}: {SQM_1} m², {BED_1}, {VIEW_1}. {ROOM_TYPE_2}: {SQM_2} m², {BED_2}, {VIEW_2}. Which one suits you? {RECOMMENDATION}. DM us your dates and we'll pick the right room together.

    20 templates · 5 groupsMembers only

  • Copy templateSchools and courses15 min

    16 copy and message templates for schools and courses

    Campus tour Reels caption

    The 5 places parents check first on a school visit: the entrance, a classroom, the cafeteria, the playground, and the nurse's office. We covered all of them in {LENGTH} seconds. Book a campus tour for {GRADE_LEVEL} through the link in our profile or at {PHONE}. Anything you'd want to ask on a tour? Leave it in the comments and we'll answer in the next video.

    15 templates · 6 groupsMembers only

  • Copy templateGyms and personal training22 min

    Caption templates

    Form tip

    Three things to watch on {MOVEMENT}: 1. {POINT_1} 2. {POINT_2} 3. {POINT_3} Save this and watch it once before your next workout. Not sure about your form? Show {TRAINER} at the gym. If you're in pain, check with your doctor first.

    21 templates · 5 groupsMembers only

  • Copy templateRestaurants and cafés15 min

    16 copy and message templates for restaurants

    New dish caption

    {DISH} is on the menu this week. {INGREDIENT_STORY} Chef {CHEF_NAME} added it because {REASON}. Available for weekday lunch and dinner. Tap the link in our bio to book a table.

    16 templates · 6 groupsMembers only

  • Copy templateLocal services15 min

    15 copy and message templates for local services

    Meta ad: availability

    Need {SERVICE} in {DISTRICTS}? Call us or send a photo on WhatsApp. Our hours: {HOURS}. We give you the price before we start, and we don't do extra work without your OK.

    15 templates · 4 groupsMembers only

  • Copy templateAutomotive12 min

    15 copy and message templates for automotive

    Inventory car post

    {VEHICLE} | {MILEAGE} km | {FUEL_TRANSMISSION} Good fit for: {GOOD_FIT_FOR} Inspection summary: {INSPECTION_SUMMARY} Highlights: {FEATURES} We'll send the full report on WhatsApp. For a test drive, we're at the showroom {DAYS}, {HOURS}. {DEALERSHIP} · {ADDRESS}

    15 templates · 5 groupsMembers only

  • Copy templatePhoto and video studios15 min

    15 copy and message templates for studios

    Behind-the-scenes Reels caption

    This frame took {SETUP_TIME} to set up and {SHOOT_TIME} to shoot. Light: {LIGHT}. Why we set it up this way: {REASON}. Want to plan the set for your own {SERVICE} shoot together? DM us 'SET'.

    15 templates · 6 groupsMembers only

  • Copy templateInterior design and renovation20 min

    Caption templates

    Case study: problem, three decisions

    A {AREA} m² apartment in {NEIGHBORHOOD}. Our client's first sentence: ‘{CLIENT_PROBLEM}.’ The three decisions that solved it: 1. {DECISION_1} 2. {DECISION_2} 3. {DECISION_3} On this project, the schedule shifted by {SHIFT} because of {CHALLENGE}; we wrote the reason and how we handled it on the last slide. Photos shared with our client's written permission. If you'd like a site visit for a similar space, DM us.

    22 templates · 5 groupsMembers only

  • Copy templateWeddings and events15 min

    15 copy and message templates for wedding businesses

    Venue tour Reels caption

    From the parking lot to the bridal suite: the path your guests will walk. {HALL_NAME}: dinner seating for up to {CAPACITY} guests, {INDOOR_AREA} for rain, a bridal suite, and a separate service entrance. Want to pick a day and time for a tour? DM us 'TOUR' and {REP} will get back to you.

    15 templates · 6 groupsMembers only

  • Copy templateReal estate15 min

    15 copy and message templates for agencies

    Portal listing description

    {NEIGHBORHOOD}, {DISTRICT}: {ROOM_COUNT}, {NET_SQM} m² net / {GROSS_SQM} m² gross, floor {FLOOR}, {ASPECT}-facing. Apartment: {SHORT_DESCRIPTION} Building: {BUILDING_AGE} years old, {HEATING}, elevator {ELEVATOR}, parking {PARKING}. Building fees: {FEES}. Title status: {TITLE_STATUS}. Occupancy permit: {OCCUPANCY_PERMIT}. Transport: {TRANSPORT}. Viewings by appointment. {AGENCY} | Authorization certificate no.: {LICENSE_NO}

    15 templates · 4 groupsMembers only

  • Copy templateTours and travel agencies25 min

    Caption templates

    What's included and what isn't

    What does the {TOUR_NAME} price include, and what doesn't it? Included: {TRANSPORT}, {NIGHTS} nights in a {HOTEL_CLASS} hotel, {MEALS}, and guiding. Not included: {EXCLUSION_1}, {EXCLUSION_2}, and personal expenses. The per-person price, with all mandatory fees, is {PRICE}. DM us ‘itinerary’ for the day-by-day program and the pre-contract information form.

    22 templates · 5 groupsMembers only

  • Copy templateHair and beauty salons28 min

    Meta ad copy

    Sit down on time: online booking

    Primary text: Getting seated at your appointment time shouldn't be this hard. At {SALON} we build the schedule around your time: online booking, clear durations and a reminder message the day before. We're in {NEIGHBORHOOD}, next to {LANDMARK}. Headline: Book online, sit down on time Description: Pick your stylist and time Button: Send message

    25 templates · 6 groupsMembers only

  • Copy templateHotels and stays25 min

    Meta ad copy

    Direct booking perk

    Primary text: When you book directly with us, {DIRECT_PERK}. We note your room preference the moment you book, and special requests go straight to the front desk. Prices are the total with taxes included. Headline: Book on the official site Description: With a flexible cancellation option

    20 templates · 5 groupsMembers only

  • Copy templateSchools and courses20 min

    Caption templates

    Weekly study plan

    A sample weekly study plan for {GRADE_LEVEL} students: {DAILY_TIME} every weekday, review on the weekend. {TEACHER_NAME} put it together, and every line notes why it's there. Save it and fill it in with your child on Monday evening. Curious how other families adapt it to their schedule? Tell us in the comments.

    20 templates · 5 groupsMembers only

  • Copy templateGyms and personal training24 min

    Meta ad copy

    The first 45 minutes

    Primary text: Your trial class takes 45 minutes, and every minute is planned: a 10-minute chat, a 15-minute tour, a 20-minute easy workout. You don't need to know the machines; {TRAINER} will meet you. We're in {NEIGHBORHOOD}, open {HOURS}. Headline: Your first 45 minutes, mapped out Description: Message us for a trial class

    21 templates · 5 groupsMembers only

  • Copy templateRestaurants and cafés20 min

    Caption templates

    Myth correction

    People say {MYTH}. In a kitchen, it works a little differently. {THE_FACT} We see it every day while making {DISH}: {KITCHEN_EXAMPLE}. If you try it at home, watch one thing: {TIP}. Questions? Leave them in the comments; Chef {CHEF_NAME} answers.

    20 templates · 5 groupsMembers only

  • Copy templateLocal services20 min

    Caption templates

    Shutoff points guide

    When something goes wrong at home, the first 60 seconds matter. Find these three spots today: 1. Main water valve: usually {VALVE_LOCATION}. 2. Breaker panel: next to the front door or {PANEL_LOCATION}. 3. Gas valve: right next to the meter. Try closing and reopening the water valve once. A valve no one has touched in years can stick right when you need it. If you smell gas, shut the gas valve, don't touch any light switches, and call 187, Turkey's natural gas emergency line. Can't find one of them? Send us a photo and we'll walk you through it. {HASHTAGS}

    20 templates · 5 groupsMembers only

  • Copy templateAutomotive20 min

    Caption templates

    Explaining an inspection term

    What does “{TERM}” mean on an inspection report? In short: {PLAIN_EXPLANATION} What it tells you about the car: {WHAT_IT_SHOWS} What it doesn't: {WHAT_IT_DOESNT_SHOW} If another line on a report has you stuck, put it in the comments and we'll cover it next. {DEALERSHIP}

    20 templates · 5 groupsMembers only

  • Copy templatePhoto and video studios22 min

    Caption templates

    Outfit guide carousel

    5 outfit rules before your {SHOOT_TYPE} shoot: 1. {RULE_1} 2. {RULE_2} 3. {RULE_3} 4. {RULE_4} 5. {RULE_5} Save this and look again the night before. We also send the written guide with your booking confirmation.

    22 templates · 5 groupsMembers only

  • Copy templateInterior design and renovation25 min

    Meta ad copy

    Itemized quote angle

    Primary text: The first page to read in a renovation quote: what's out of scope. In our quotes, the jobs not covered by the price are written on their own page; demolition, rubble, plumbing, and material grade are itemized. If you have two quotes, we'll send you a comparison table to lay them side by side. The site visit is free. For {DISTRICT}, fill out the form or send a photo of the space on WhatsApp. {STUDIO} Headline: Read the out-of-scope page first Description: An itemized renovation quote

    25 templates · 6 groupsMembers only

  • Copy templateWeddings and events20 min

    Caption templates

    Contract-reading carousel

    Before you sign a venue contract, look for these {LINE_COUNT} lines. Swipe to see what each one means and the question to ask: what's not included, the final-count deadline, the music end time, the weather call, and the cancellation table. You can use this list with other venues too. The easiest way to compare is to ask every venue the same questions in the same order. We read our contract with you before you sign. Message us on {CONTACT_CHANNEL} to book a tour.

    20 templates · 5 groupsMembers only

  • Copy templateReal estate20 min

    Caption templates

    Net vs. gross square meters

    Which square meters are you looking at? Net m²: the space you actually use inside the apartment. Gross m²: that plus walls and a share of common areas; how balconies are counted can vary by project. Our listings show both. Take our {ROOM_COUNT} in {NEIGHBORHOOD}: {NET_SQM} m² net, {GROSS_SQM} m² gross. When you compare listings, compare net to net. Leave your questions in the comments.

    20 templates · 5 groupsMembers only

  • Copy templateTours and travel agencies25 min

    Meta ad copy

    What's included and what isn't

    Primary text: {TOUR_NAME} is {PRICE} per person, all mandatory fees included. Included: {INCLUDED_SUMMARY}. Not included: {EXCLUDED_SUMMARY}. We've written both side by side next to the day-by-day itinerary. If you have questions, message us on WhatsApp. Headline: What's included and what isn't Description: Per person, mandatory fees included

    21 templates · 5 groupsMembers only

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