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1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

All items

Industry

Industry

Industry groupLocal services and hospitality
TopicMeasurement
Sort:Recommended
  • ChecklistReal estate17 min

    Weekly and monthly performance review

    • Last week's spend, leads, and viewings are in one table.
    • Leads by source (portal, Meta, Google, referral) were compared with the week before.

    46 items · 6 groupsMembers only

  • ChecklistAutomotive20 min

    Weekly and monthly performance review

    • The review slot is fixed (for example, Monday at 10:00 for 30 minutes), with the ad, sales, and service owners together.
    • The same date range (Monday through Sunday) is selected in the ad dashboard, CRM, listing sites, and phone records.

    51 items · 6 groupsMembers only

  • ChecklistWeddings and events18 min

    Weekly and monthly performance review

    • Each campaign's spend was compared with the weekly budget plan, and if it drifted by more than 20 percent, the reason was written down.
    • The account quality screen was checked for ad sets with limited delivery or limited learning.

    48 items · 6 groupsMembers only

  • ChecklistPhoto and video studios18 min

    Weekly and monthly performance review

    • On Monday morning, the last 7 days of spend, inquiries, and cost per inquiry by service from Meta and Google went into one sheet.
    • The next 8 weeks of bookings were pulled from the calendar, open days and time blocks listed by service, and the ad budget approved against them.

    49 items · 6 groupsMembers only

  • ChecklistHair and beauty salons20 min

    Weekly and monthly performance review

    • Last week's spend, message count and bookings made are entered in the sheet by service.
    • Rejected, restricted or learning-limited salon ads were opened one by one and the reasons entered in the compliance log.

    48 items · 6 groupsMembers only

  • ChecklistInterior design and renovation18 min

    Weekly and monthly performance review

    • On Monday morning, the last 7 days of spend, leads, and cost per lead from Meta and Google went into one sheet.
    • The team's site-visit capacity for the week is written down, and weekly spend is set so leads don't outrun it.

    52 items · 6 groupsMembers only

  • ChecklistHotels and stays18 min

    Weekly and monthly performance review

    • Each campaign's weekly spend was compared with the planned budget, and if it was more than 15 percent off, the reason was written down.
    • Ads and ad sets that were rejected, limited, or stuck in learning-limited status were listed and resolved.

    48 items · 6 groupsMembers only

  • ChecklistTours and travel agencies18 min

    Weekly and monthly performance review

    • Each departure campaign's weekly spend was checked against budget; any gap over 15 percent was explained in writing beside that departure's fill data.
    • Tour ads and ad sets that were rejected, limited, or learning-limited were listed, and those for the nearest departures were resolved first.

    48 items · 6 groupsMembers only

  • ChecklistSchools and courses20 min

    Weekly and monthly performance review

    • Each campaign's weekly spend was compared with the planned budget, and the reason for any gap was written down.
    • No ad has stalled delivery or been rejected; policy notifications were checked.

    48 items · 6 groupsMembers only

  • ChecklistGyms and personal training20 min

    Weekly and monthly performance review

    • The weekly review happens on the same day and time every week, 30 minutes at most, as a recurring calendar event.
    • Last week's leads, trials booked, trials attended, and new members went into a single sheet.

    53 items · 6 groupsMembers only

  • ChecklistRestaurants and cafés15 min

    Weekly and monthly performance review

    • Last week's covers were compared with the week before and with the same week last year, by the same days and time slots.
    • Notes on weather, holidays, match days, and local events were written next to the numbers.

    51 items · 6 groupsMembers only

  • ChecklistLocal services18 min

    Weekly and monthly performance review

    • Last week's spend, clicks, calls, WhatsApp messages, and form submissions went into a one-row table.
    • Leads were split by channel: Meta, Google search, Google profile, organic Instagram, referral, and direct calls.

    48 items · 6 groupsMembers only

Members get every item in full

Every membership plan includes the full text of every template, every step of every script, and every line of every checklist.