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1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

All items

Industry

Industry

Industry groupLocal services and hospitality
TopicAdvertising
Sort:Recommended
  • ScriptLocal services30 min

    Video ad scripts

    0–3sWritten price (15s)

    A tech at the front door holding a filled-in price form · The price doesn't change at the door · ‘You get the price in writing before we start.’

    18 scripts · 4 groupsMembers only

  • Copy templateReal estate25 min

    Meta ad copy

    Hard facts angle

    Primary text: {NEIGHBORHOOD}, {ROOM_COUNT}, {NET_SQM} m² net, floor {FLOOR}, {ASPECT}-facing. Building fees {FEES}, building {BUILDING_AGE} years old, occupancy permit status: {PERMIT_STATUS}. Price: {PRICE}. The floor plan and all the photos are in the listing. Message us on WhatsApp for a viewing and we'll suggest two times. {AGENCY} · Authorization certificate no.: {LICENSE_NO} Headline: {ROOM_COUNT} in {NEIGHBORHOOD}, {NET_SQM} m² net Description: Price and fees listed

    20 templates · 5 groupsMembers only

  • ScriptAutomotive35 min

    Video ad scripts

    0–3s15s · Explainer: report first

    Front three-quarter view at eye level, plate covered · “{VEHICLE} · {MILEAGE} km” · “We lead with this car's inspection report.”

    18 scripts · 6 groupsMembers only

  • Copy templateTours and travel agencies25 min

    Google Ads and search copy

    Brand search RSA

    Headlines (30 characters max): 1. {AGENCY} official site 2. A licensed travel agency 3. License no: {LICENSE_NO} 4. Day-by-day tour itineraries 5. Clear per-person prices 6. Inclusions listed plainly 7. Ask us on WhatsApp 8. Our {CITY} office is open Descriptions (90 characters max): 1. Itineraries and what's included or not are written side by side on our site. 2. Our license number is {LICENSE_NO}. Check it on TURSAB's lookup page. 3. Departure dates, fill, and the pre-contract information form on one page.

    24 templates · 5 groupsMembers only

  • ScriptPhoto and video studios34 min

    Video ad scripts

    0–3sFrom shoot to gallery: delivery (30s)

    A calendar with the shoot day and the delivery day marked · When do your photos arrive? · Would you like to know up front when you'll get your photos?

    24 scripts · 6 groupsMembers only

  • Copy templateHair and beauty salons28 min

    Website and landing page copy

    Hero: general salon

    Headline: A by-appointment hair and beauty salon in {NEIGHBORHOOD} Subheadline: Cuts, color, balayage, manicures and barber services under one roof. Choose your stylist and time, and sit down on time. Primary button: Book now Secondary button: Message us on WhatsApp Trust line: {YEARS} years in {NEIGHBORHOOD} · Price list on our website · The same hygiene routine for every client

    26 templates · 5 groupsMembers only

  • Copy templateHotels and stays25 min

    Website and landing page sections

    Homepage hero

    Headline: A {ROOM_COUNT}-room {HOTEL_TYPE} in {NEIGHBORHOOD} Subheadline: {HIGHLIGHT_1}, {HIGHLIGHT_2}, and {HIGHLIGHT_3}. Our prices are totals with taxes included, with no extra fees at checkout. Primary button: Choose your dates Secondary button: Ask on WhatsApp Trust line: {TOURISM_LICENSE} · {REVIEW_SCORE} guest score · Flexible cancellation option

    21 templates · 5 groupsMembers only

  • Copy templateSchools and courses25 min

    Google Ads and search copy

    Preschool enrollment

    Ad group: Preschool enrollment Headlines (up to 30 characters): 1. Preschool in {DISTRICT} 2. Preschool campus tour 3. Meet our teachers 4. Tuition breakdown in writing 5. First-week settling-in plan 6. Garden and play areas 7. Bus and lunch details 8. Book a tour Descriptions (up to 90 characters): 1. See the classrooms, garden, and cafeteria in person. Tours take about 45 minutes. 2. We share what tuition covers in writing, line by line, during the tour. 3. Our teacher walks you through the first-week settling-in plan and daily routine.

    20 templates · 5 groupsMembers only

  • Copy templateGyms and personal training26 min

    Website and landing page sections

    Hero: neighborhood gym

    Eyebrow: {NEIGHBORHOOD} · Open {HOURS} Headline: A neighborhood gym you can start without knowing the machines Subhead: On day one, a trainer meets you, shows you around, and starts you with an easy intro workout. Group class spots are held through booking. Button: See trial class times Under the button: You don't have to decide anything after the trial.

    21 templates · 5 groupsMembers only

  • Copy templateRestaurants and cafés25 min

    Google Ads and search copy

    Turkish breakfast by area

    Headlines: {NEIGHBORHOOD} Turkish breakfast Book a breakfast spread Weekends from 8:30 a.m. A 14-dish breakfast table Tea refilled at your table Descriptions: A Turkish breakfast spread within walking distance. Book your weekend table on WhatsApp. Cheese from {CHEESE_SOURCE}, bread baked fresh each morning. Menu and prices online.

    21 templates · 6 groupsMembers only

  • Copy templateLocal services25 min

    Google Ads and search copy

    Headlines: plumbing and clogs

    1. Plumbing Repairs and Clogs 2. Sink and Drain Clog Clearing 3. In-Pipe Camera Inspection 4. Written Price Before We Start 5. Send a Photo for a Price Range 6. No Extra Work Without Your OK 7. Invoiced Plumbing Service 8. After Hours? Message Us

    20 templates · 5 groupsMembers only

  • Copy templateAutomotive25 min

    Google Ads and search copy

    RSA: inspected used cars

    Ad group: inspected used cars Headline 1: Inspected Used Cars in Stock Headline 2: Report Comes With the Listing Headline 3: Choose Your Own Inspector Headline 4: Prices Include All Taxes Headline 5: Trade-In Valued by Inspection Headline 6: We Go With You to the Notary Headline 7: {CITY} Used Car Dealer Headline 8: Book Your Test Drive Description 1: Each car's independent inspection report is in the listing, repaints and all. Description 2: We'll take the car to an inspector you pick. WhatsApp us for the report and video. Description 3: Prices include taxes. We value your trade-in with an inspection, right in front of you.

    20 templates · 5 groupsMembers only

  • Copy templatePhoto and video studios28 min

    Google Ads and search copy

    RSA: wedding photographer

    Ad group: wedding photographer Headlines: 1. Wedding photographer, {CITY} 2. Delivery date in the contract 3. Image count written in quote 4. Photo and video, one crew 5. Open dates on the calendar 6. Album and short film options Descriptions: 1. Full-day or hourly coverage; hours, image count, and usage rights on separate quote lines. 2. Send your date range and we'll share the calendar and package list the same day.

    22 templates · 6 groupsMembers only

  • Copy templateReal estate25 min

    Google Ads and search copy

    RSA: apartments for sale by district

    Headlines: Apartments for Sale {DISTRICT} 2 and 3 Bed Homes in {DISTRICT} Net and Gross m² Listed Listings With Floor Plans We Work With Written Contracts Weekend Viewings Available Help Through Title Transfer Descriptions: Listings in {DISTRICT} with net m², floor, fees, and occupancy permit status. Call to view. Photos, video, and floor plans for every listing. Every step to title day is in writing.

    20 templates · 5 groupsMembers only

  • Copy templateInterior design and renovation25 min

    Website and landing page sections

    Homepage hero

    Headline: Know every line item before you renovate Subheadline: We measure at the site visit, write the quote line by line, and put the schedule in the contract. You get a report on the same day every week. Primary button: Book a free site visit Secondary button: See completed projects Trust line: Photos shared with client consent · A written quote and schedule · Serving {DISTRICTS}

    24 templates · 5 groupsMembers only

  • Copy templateWeddings and events25 min

    Google Ads and search copy

    RSA: wedding venue (general)

    Ad group: wedding venue Headlines: 1. Wedding venue in {DISTRICT} 2. Seated dinners up to 400 3. Pick a day for your tour 4. Written quote, same day 5. Exclusions listed in writing 6. A garden with a rain plan Descriptions: 1. See the hall, bridal suite, and rain area on a 40-minute tour. Families welcome. 2. Send your date and guest count for a same-day quote showing the total with taxes.

    20 templates · 5 groupsMembers only

  • Copy templateTours and travel agencies28 min

    Website and landing page sections

    Home page hero

    Headline: See the itinerary day by day and the price by line item Subtext: {AGENCY} has run {REGION} tours for {YEARS} years. Every tour's day-by-day itinerary, what's included and what isn't, and the pre-contract information form are on the page before you buy. Button 1: See the departure calendar Button 2: Write on WhatsApp Trust line: License no. {LICENSE_NO} · Our {CITY} office is open

    22 templates · 5 groupsMembers only

  • Copy templateSchools and courses25 min

    Website and landing page sections

    School hero

    Headline: Choosing a school for {GRADE_LEVEL}? See inside the classroom first Subhead: {SCHOOL} teaches {GRADE_LEVELS} in {DISTRICT}. Classes have {CLASS_SIZE} students at most, with a weekly parent report and counselor follow-up. Button 1: Plan a campus tour Button 2: See what tuition covers Under the buttons: Admissions calls you back the day you send the form.

    20 templates · 5 groupsMembers only

  • Copy templateRestaurants and cafés25 min

    Website and landing page sections

    Homepage hero

    Headline: Your neighborhood kitchen in {NEIGHBORHOOD}: breakfast, lunch, and dinner Subheadline: We open at {OPENING_TIME}. The lunch menu changes every day, and dinner is by reservation. We're a {WALK_TIME}-minute walk from {LANDMARK}. Primary button: Book a table Secondary button: See the menu Line under the buttons: We also take bookings on WhatsApp: {WHATSAPP}

    25 templates · 5 groupsMembers only

  • Copy templateLocal services25 min

    Website and landing page sections

    Hero: urgent plumbing

    Headline: Plumbing and drain service for {DISTRICTS} Subheadline: Send a photo and we'll give you a price range during business hours. The final price is in writing before we start. Trust line: Invoice for every job · Shoe covers and drop cloths · Written OK for extra work Buttons: [Send a photo] [Call now] Note: If water is running right now, shut the main valve first. Here's how →

    20 templates · 5 groupsMembers only

  • Copy templateAutomotive25 min

    Website and landing page sections

    Hero: dealership

    Headline: Inspection report up front, price including taxes Subheadline: {STOCK_COUNT} cars in stock in {CITY}. Every car's independent inspection report is in the listing, and we value trade-ins right in front of you. Button 1: See cars in stock Button 2: Get the report on WhatsApp Trust line: {DEALER_LICENSE_INFO} · {OPENING_HOURS}

    20 templates · 5 groupsMembers only

  • Copy templatePhoto and video studios28 min

    Website and landing page sections

    Home page hero

    {STUDIO_NAME} | Wedding, family, product, and corporate photography in {CITY} Turnaround, image count, and usage rights are written on separate lines in every quote. {SERVICE_COUNT} services, one calendar. Tell us your type of shoot and date, and we'll share open days and the package list the same day. [Send your date and shoot type] [See the portfolio]

    26 templates · 5 groupsMembers only

  • Copy templateReal estate25 min

    Website and landing page sections

    Homepage hero

    Headline: Buying, selling, and renting in {AREA}, every step in writing. Subheadline: {AGENCY} is a licensed agency that has worked in {AREA} for {YEARS} years. Our listings show net m², building fees, and title status on the first screen. Primary button: Browse listings Secondary button: Request a free valuation Trust line: Authorization certificate no.: {LICENSE_NO} · {ADDRESS}

    20 templates · 5 groupsMembers only

  • Copy templateWeddings and events25 min

    Website and landing page sections

    Homepage hero

    {VENUE_NAME} | Wedding, henna night, and corporate event venue in {DISTRICT} {ROOM_COUNT} rooms, layouts for {MIN_CAPACITY}–{MAX_CAPACITY} guests, and {INDOOR_AREA} if it rains. Send your date and guest count, and we'll share calendar availability and the layout that fits, the same day. [Book a tour] [Check a date]

    20 templates · 5 groupsMembers only

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