1,000+ hooks, templates, scripts and checklist items for every industry

Page two of a quote, the ‘Out of scope’ heading highlighted · The first page to read in a renovation quote · ‘The first page to read in a renovation quote isn't the price. It's the out-of-scope page.’

The planner in the hall, to camera · Three things set a wedding's price · Three things set the price of a wedding venue.

The door opens and the camera walks straight to the living-room window · {NEIGHBORHOOD} · {ROOM_COUNT} · {NET_SQM} m² net · floor {FLOOR} · ‘{NEIGHBORHOOD}: {NET_SQM} square meters net, {ORIENTATION}-facing.’

A printed itinerary on a desk, two highlighters in different colors · ‘{TOUR_NAME}: what's in, what's out?’ · ‘What does the {TOUR_NAME} price include, and what doesn't it? I'll tell you in thirty seconds.’

A phone showing the appointment time, 2:00 p.m., a step through the door · 2:00 appointment, 2:00 in the chair · Getting seated at your appointment time shouldn't be this hard.

A phone on the front desk, a key card beside it · ‘Same room, same dates’ · ‘Same room, same dates. Three things change when you book direct.’

Two schools' fee brochures side by side on a table · “Are you comparing the same things?” · “Before you compare two schools' tuition, check one thing.”

One shot following someone in through the door · A trial class is 45 minutes. Here's how they're spent · ‘What happens at a trial class, in 15 seconds.’

directions taps · Get directions

A tech at the front door holding a filled-in price form · The price doesn't change at the door · ‘You get the price in writing before we start.’

Front three-quarter view at eye level, plate covered · “{VEHICLE} · {MILEAGE} km” · “We lead with this car's inspection report.”

A calendar with the shoot day and the delivery day marked · When do your photos arrive? · Would you like to know up front when you'll get your photos?

A locked-off wide shot from the living-room entrance · New listing · {NEIGHBORHOOD} · {ROOM_COUNT} · none

Looking into the living room from the door, locked-off tripod, the before state · Before: a {AREA} m² living room · none

The hall door, wall clock reading 3:30 · ‘Tour at 4:00. The 30 minutes before the couple arrives.’

A blank map, the route line begins · ‘New route: {TOUR_NAME}’

Outside the school gate, a notebook in hand · ‘5 questions to ask on a school visit’

The stylist holds up two samples: a balayage swatch and an ombre swatch · Are balayage and ombre the same thing? · Quiz — Yes / No

6:30 a.m., a pot on the stove, the wall clock in frame · ‘{TIME} until opening’ · none

The weekend availability calendar on the front desk screen, prices hidden · ‘{AVAILABLE_ROOMS} rooms open this weekend. As of {TIME}’

7:40 a.m., the van's open back doors, shelves fully stocked · Today's route: {DISTRICT_1} → {DISTRICT_2} → {DISTRICT_3}

Gym door, daylight · What happens at a trial class? Seven frames to show you

Car arriving at the lot, plate covered · “A new car came in this morning: {VEHICLE}”

The prep guide on a table · ‘5 things to prep before your shoot. How many did you know?’ · slider