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Tours and travel agencies: Ad headlines and opening lines

50 lines for Meta primary-text openers, Meta headlines (40 characters max), retargeting lines, and Google Ads headlines (30 characters max).

50 hooks5 groups12 minOctober 15, 2026

  • hooks
  • ad headlines
  • meta ads
  • google ads

Preview

3 hooks open, 50 hooks in total. Members see the rest.

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On Meta, the first 125 characters of primary text show without being cut off; put the included-and-not-included information or a trust signal there. Keep headlines under 40 characters and Google headlines under 30, and adapt them to your own tours.

Meta opening lines: price, scope, and trust

10 hooks
  1. Per-person price, what's included and what isn't: in one message.
  2. We'll tell you up front about the three items this tour's price doesn't cover.
  3. The one document to read before you pay a deposit: the pre-contract information form.

7 hooks more in this group for members.

47 hooks more for members

This item has 50 hooks in total. With a membership you see all of it and copy any line in one click.

  1. Meta opening lines: by audience10 hooks
  2. Meta headlines (40 characters max)10 hooks
  3. Retargeting opening lines10 hooks
  4. Google Ads headlines (30 characters max)10 hooks
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The same item for other industries

This item has a separately written version for 31 other industries. If you work with them too, open their version.

Tours and travel agencies page

  • Message template12 min

    16 message and copy templates for travel agencies

    First reply to a price question

    Hi {NAME}, {TOUR_NAME} is {PRICE} per person, including transport, {NIGHTS} nights' accommodation, and {INCLUDED_SUMMARY}. {KEY_EXCLUSION} isn't included. Tell me which departure date you're looking at and how many of you are coming, and I'll check availability right away.

    15 templates · 4 groupsMembers only

  • Checklist20 min

    A 36-point checklist for travel agencies

    • The day-by-day itinerary includes driving and walking times.
    • Included and excluded services are listed side by side on the page.

    36 items · 6 groupsMembers only

  • Copy template25 min

    Caption templates

    What's included and what isn't

    What does the {TOUR_NAME} price include, and what doesn't it? Included: {TRANSPORT}, {NIGHTS} nights in a {HOTEL_CLASS} hotel, {MEALS}, and guiding. Not included: {EXCLUSION_1}, {EXCLUSION_2}, and personal expenses. The per-person price, with all mandatory fees, is {PRICE}. DM us ‘itinerary’ for the day-by-day program and the pre-contract information form.

    22 templates · 5 groupsMembers only

  • Hook bank10 min

    Reels and short-video openers

    5:30 a.m., the coach door opens and the first suitcase goes into the hold.

    50 hooks · 5 groupsMembers only