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45 hooks for SaaS and software

45 opening lines across six patterns: the old way, curiosity, process, mistakes, founder, and seasonal timing. For Reels, LinkedIn, and ad first lines, with no hype and no invented numbers.

45 hooks6 groups12 minOctober 15, 2026

  • hooks
  • reels
  • linkedin
  • saas

Preview

3 hooks open, 45 hooks in total. Members see the rest.

The hardest part of selling software is telling someone who's never seen the product why they should look now. These hooks start from the work the customer does today, not from the product. Swap in your own {PRODUCT} and {INDUSTRY}, and use bracketed numbers only if you've actually measured them.

The old way (spreadsheets, WhatsApp groups, paper)

8 hooks
  1. Are orders still landing in a WhatsApp group? Where do the missed ones go?
  2. The most dangerous cell in a spreadsheet is the one everyone fixes by hand.
  3. If month-end means waiting on files from three people, the report isn't the problem.

5 hooks more in this group for members.

42 hooks more for members

This item has 45 hooks in total. With a membership you see all of it and copy any line in one click.

  1. Curiosity and behind the scenes7 hooks
  2. Process and steps8 hooks
  3. Mistakes and risk7 hooks
  4. Founder and product decisions7 hooks
  5. Seasonal and calendar8 hooks

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SaaS and software page
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    14 ad, page, and message templates for SaaS

    Meta ad: switching from the old way

    Doing {TASK} with {OLD_WAY} works, right up until the team grows. With {PRODUCT}, {TASK} happens on one screen: {FEATURE_1}, {FEATURE_2}, and {FEATURE_3}. {TRIAL_TERMS}. If you get stuck during setup, our team is on {SUPPORT_CHANNEL}.

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  • Script18 min

    8 video and call scripts for SaaS

    0-3s30s screen-recorded demo

    "{TASK}: from 4 steps to 1." Visual: a cluttered {OLD_WAY} screen.

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  • Checklist20 min

    A 36-point SaaS marketing checklist

    • The homepage hero says who the product is for and what job it does in one sentence.
    • The pricing page clearly shows VAT status, the pricing unit, and the monthly vs. yearly difference.

    36 items · 6 groupsMembers only

  • Message template20 min

    WhatsApp and DM replies

    First message from an ad

    Hi {FIRST_NAME}, this is {REP} from the {PRODUCT} team. Thanks for writing to us about {AD_TOPIC} from our ad. Two quick questions so I can give you the right information: what do you use for this today, and how many people on your team would use it?

    20 templates · 5 groupsMembers only