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Hotels and stays: Message and email openers

WhatsApp first lines, Instagram DM openers, pre- and post-stay email subject lines, and SMS openers. 50 lines in a polite guest-facing tone.

50 hooks5 groups10 minOctober 15, 2026

  • whatsapp
  • email
  • sms
  • hotels

Preview

3 hooks open, 50 hooks in total. Members see the rest.

The first line decides whether a message gets read. On WhatsApp and DMs, it should answer the guest's question directly; email subject lines should stay around 50 characters; and in an SMS, the first word should be the hotel's name.

WhatsApp first lines

10 hooks
  1. Hi {NAME}, here are two room options for {DATES}.
  2. Hi, I got your message. I'm checking availability and will get back to you within 15 minutes.
  3. Hi {NAME}, here are the photos and measurements of the family room you asked about.

7 hooks more in this group for members.

47 hooks more for members

This item has 50 hooks in total. With a membership you see all of it and copy any line in one click.

  1. Instagram DM openers10 hooks
  2. Email subject lines: before booking and quotes10 hooks
  3. Email subject lines: pre-arrival, post-stay, and win-back10 hooks
  4. SMS openers10 hooks

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Hotels and stays page
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    16 message and copy templates for hotels

    First reply to a rate question

    Hi {NAME}, thanks for reaching out about {DATES}. Our {ROOM_TYPE} is available for those dates: {NIGHTS} nights, {AMOUNT} total including taxes, breakfast {BREAKFAST_STATUS}. Let me know how many of you are coming and, if you're bringing kids, their ages, and I'll find the room that fits best.

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  • Checklist20 min

    A 36-point hotel marketing checklist

    • The booking engine lets guests pick dates in 3 taps on mobile.
    • The price shown is the total with taxes; no surprise fees at the last step.

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  • Copy template20 min

    Caption templates

    Room type comparison

    {ROOM_TYPE_1} vs. {ROOM_TYPE_2}, in one sentence: {DIFFERENCE}. {ROOM_TYPE_1}: {SQM_1} m², {BED_1}, {VIEW_1}. {ROOM_TYPE_2}: {SQM_2} m², {BED_2}, {VIEW_2}. Which one suits you? {RECOMMENDATION}. DM us your dates and we'll pick the right room together.

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