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Hook bankContent and social media

50 hooks for fashion e-commerce

50 opening lines for Reels, ads, and posts across five themes: size and fit, fabric and detail, styling, seasonal, and behind the scenes.

50 hooks5 groups12 minOctober 15, 2026

  • hooks
  • reels
  • fashion

Preview

3 hooks open, 50 hooks in total. Members see the rest.

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A hook needs to be both on screen and spoken in the first 2 seconds. Show the product name and size right after it, because the first question in fashion shopping is always "Will this work on me?" Adapt the lines to your products and test two hooks per shoot.

Size and fit

10 hooks
  1. I'm 5'4". Here's how these pants actually fall on me.
  2. Stuck between a small and a medium? I made this for you.
  3. We tried the same dress in three sizes.

7 hooks more in this group for members.

47 hooks more for members

This item has 50 hooks in total. With a membership you see all of it and copy any line in one click.

  1. Fabric and detail10 hooks
  2. Styling and occasions10 hooks
  3. Seasonal and timing10 hooks
  4. Behind the scenes and brand10 hooks
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The same item for other industries

This item has a separately written version for 31 other industries. If you work with them too, open their version.

Fashion e-commerce page

  • Copy template15 min

    15 copy and message templates for fashion e-commerce

    Product description (short)

    {PRODUCT_NAME} is made for {OCCASION}. The {FABRIC_COMPOSITION} fabric {FABRIC_FEEL}. Fit: {FIT}. Our model is {MODEL_HEIGHT} and wears a size {MODEL_SIZE}. If you're between sizes, {SIZE_ADVICE}. Care: {CARE_INSTRUCTIONS}

    15 templates · 4 groupsMembers only

  • Checklist20 min

    Fashion e-commerce marketing checklist

    • Fabric composition on every product matches the label exactly.
    • The model's height and size worn appear on every product page.

    36 items · 6 groupsMembers only

  • Message template20 min

    WhatsApp and DM replies

    First reply during business hours

    Hi {FIRST_NAME}, this is {AGENT_NAME} from the {BRAND} team. Thanks for reaching out. Which item are you looking at? Send the product link or a screenshot and I'll get you size, stock, and shipping info right away.

    20 templates · 5 groupsMembers only

  • Hook bank12 min

    Reels and short-video openers

    The package came today. Opening it in the fitting room for the first time.

    50 hooks · 5 groupsMembers only

  • Hook bank10 min

    Objection and hesitation hooks

    We're splitting this jacket's price three ways: fabric, lining, and labor.

    50 hooks · 5 groupsMembers only