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Schools and courses: Meta ad copy

20 Meta ad sets, each built on one angle: primary text, headline, and description, for enrollment, exam prep, language, art, summer school, and retargeting.

20 templates6 groups25 minOctober 15, 2026

  • meta ads
  • ad copy
  • enrollment
  • parents

Preview

1 template open, 20 templates in total. Members see the rest.

Each block is a complete Meta ad set built on one angle: primary text, headline (up to 40 characters), and description (up to 30 characters). Test different angles side by side in the same ad set; the copy speaks to parents and adult learners and never targets under-18s.

School enrollment and campus

5 templates

What tuition covers

Primary text: When you compare two schools' tuition, make sure you're looking at the same line items. At {SCHOOL}, {GRADE_LEVEL} tuition includes {INCLUDED_ITEMS}. Paid separately: {EXTRA_ITEMS}. We hand you the written, line-by-line breakdown on the campus tour, or we can email it before your visit. Headline: See what tuition covers on one page Description: Book a campus tour

4 templates more in this group for members.

19 templates more for members

This item has 20 templates in total. With a membership you see all of it and copy any line in one click.

  1. Exam prep4 templates
  2. Language courses4 templates
  3. Art and music3 templates
  4. Summer school2 templates
  5. Retargeting2 templates

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Schools and courses page
  • Checklist20 min

    Enrollment season marketing checklist

    • Open seats and enrollment targets by grade level are agreed in writing.
    • Tuition, installment, and early-enrollment terms are approved by leadership and kept in one document.

    36 items · 6 groupsMembers only

  • Message template22 min

    WhatsApp and DM replies

    Parent asking about the school

    Hello {PARENT_NAME}, this is {ADVISOR} from the {SCHOOL} admissions office. I saw your message about {GRADE_LEVEL}. So I can give you accurate information, three quick questions: 1. What grade is your child in this year? 2. Which term are you thinking of switching for? 3. Will you need the bus service? Based on your answers, I'll send the tuition breakdown and available tour times right away.

    20 templates · 6 groupsMembers only

  • Copy template15 min

    16 copy and message templates for schools and courses

    Campus tour Reels caption

    The 5 places parents check first on a school visit: the entrance, a classroom, the cafeteria, the playground, and the nurse's office. We covered all of them in {LENGTH} seconds. Book a campus tour for {GRADE_LEVEL} through the link in our profile or at {PHONE}. Anything you'd want to ask on a tour? Leave it in the comments and we'll answer in the next video.

    15 templates · 6 groupsMembers only

  • Hook bank10 min

    Reels and short-video openers

    7:40 a.m.: the bus is at the gate, the duty teacher is in place, first bell at 8:10.

    50 hooks · 5 groupsMembers only