Skip to content
DFXCommunity

Hook bankSales

Agencies and freelancers: Objection and hesitation hooks

50 hooks for price, trust, timing, control, and comparison objections, turning lines like ‘another agency is cheaper’ and ‘we wasted money before’ into content openers.

50 hooks5 groups12 minOctober 15, 2026

  • objections
  • hooks
  • pricing
  • agency

Preview

3 hooks open, 50 hooks in total. Members see the rest.

Create a free accountSee plans

A prospect's objection usually forms in their head before it becomes a question. These hooks name the objection and promise the answer; use them as Reel openers, post titles, ad first lines, or DM openers.

Price and budget

10 hooks
  1. When a business says ‘too expensive,’ my first question isn't about price. It's how many inquiries they get a month.
  2. Another agency is cheaper. Four lines to compare when you put two proposals side by side.
  3. Is the ad budget included in the agency fee? Never sign a proposal without asking.

7 hooks more in this group for members.

47 hooks more for members

This item has 50 hooks in total. With a membership you see all of it and copy any line in one click.

  1. Trust and ‘we got burned before’10 hooks
  2. Timing and ‘let's revisit later’10 hooks
  3. Control, distance, and in-house help10 hooks
  4. Comparison and industry fit10 hooks
Create a free accountSee plans

Already have an account? Log in

The same item for other industries

This item has a separately written version for 31 other industries. If you work with them too, open their version.

Agencies and freelancers page

  • Message template15 min

    15 client and sales message templates for agencies

    First DM based on an observation

    Hi {FIRST_NAME}, I was looking at {BUSINESS}'s {OBSERVATION_SPOT} and noticed something: {OBSERVATION}. Fixing that with {SUGGESTION} is usually quick. Are you working on this right now? I'm {REP} from {AGENCY}.

    15 templates · 5 groupsMembers only

  • Script18 min

    9 video and call scripts for agencies

    0-3s30s: "I paid for ads and the phone never rang"

    "I paid for ads and the phone never rang." Same line as on-screen text.

    9 scripts · 2 groupsMembers only

  • Checklist20 min

    A 36-point agency operations checklist

    • Out-of-scope work is spelled out in the proposal.
    • The contract states that ad spend is separate from the service fee and paid from the client's own account.

    36 items · 6 groupsMembers only

  • Copy template20 min

    Caption templates

    5 checks before ads

    Check five things before you run an ad: 1. Are the ad account and Page in your name? 2. Have events like forms, calls, and WhatsApp taps been tested? 3. Who answers incoming messages, and how fast? 4. Does the bio link open on a phone? 5. Who approves the monthly budget? If all five are in place, the first week of ads starts on solid ground. If you don't know one of them, tell us in the comments and we'll look together. Save it and send it to your team. {AGENCY}

    20 templates · 5 groupsMembers only

  • Hook bank10 min

    Reels and short-video openers

    I opened the ad account. The first place I look isn't spend. It's Events Manager.

    50 hooks · 5 groupsMembers only