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1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

All items

Personal brands and creators

1,100entries in total

Industry page45 prompts37 files

items
31
hooks
495
templates
187
scripts
85
checklist items
333
  • Message template22 min

    Personal brands: WhatsApp and DM replies

    Follower who wrote to a story

    Hi {FIRST_NAME}, thanks for writing. I'm {EXPERT_NAME}. Here's how I understand your question: {QUESTION_SUMMARY}. If I've got it right, I'll write a short answer; first I need to know one thing: {SHORT_QUESTION} {SCOPE_NOTE}

    21 templates · 6 groupsMembers only

  • Message template22 min

    Personal brands: Review and reputation replies

    Happy with the program

    {COMMENTER_NAME}, thank you for the kind words. I'm glad the {MENTIONED_TOPIC} part helped. Everyone goes through the program at their own pace, and seeing the steps you took taught me something too. I hope we'll talk again in the next round.

    22 templates · 6 groupsMembers only

  • Message template28 min

    Personal brands: Email and SMS templates

    Guide delivery

    Subject: {GUIDE_NAME}: your download link and the first 15-minute step Hi {FIRST_NAME}, Your download link: {LINK} You don't have to read the guide cover to cover. In the first 15 minutes, there's just one thing to do: {FIRST_STEP}. Once you've done it, the rest of the guide makes more sense. I use your email address for two things: sending the guide and the weekly newsletter. I don't use it for anything else or share it with third parties. To leave, the link at the bottom of every email is enough. I'd love to hear what happens when you do the first step. {EXPERT_NAME}

    21 templates · 6 groupsMembers only

  • Script40 min

    Personal brands: Sales call, phone, and voicemail scripts

    Free intro call

    Opening (0–2 min) · ‘Hi {FIRST_NAME}, thanks for making the time. First I'll listen to your situation; then, if it's a fit, I'll explain how we could work together. If it isn't, I'll say so plainly. I'll wrap up in {DURATION} minutes; does that work?’

    20 scripts · 5 groupsMembers only

  • Checklist20 min

    Personal brands: Lead follow-up from DM to enrollment

    • Leads from messages, forms, email, and comments land in one inbox or sheet; none are left scattered across channels.
    • A first-reply target is written down: 15 minutes during working hours, by 10 a.m. the next morning outside them; the auto-reply says so.

    48 items · 6 groupsMembers only

Members get every item in full

Every membership plan includes the full text of every template, every step of every script, and every line of every checklist.