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1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

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IndustryOnline courses and coaching

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Industry group

Industry group

TopicAdvertising

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Online courses and coaching

1,168entries in total

Industry page45 prompts37 files

items
31
hooks
495
templates
215
scripts
97
checklist items
361

  • Checklist22 min

    Campaign setup and launch

    • The ad account is under the instructor's or company's name, the payment method is verified, no more than two people hold the admin role, and any agency has access as a partner.
    • The domain is verified in Meta Business Manager, and the signup, sales, and thank-you pages all sit under it.

    55 items · 6 groupsMembers only

  • Script34 min

    Video ad scripts

    0–3sHow the course works in a week (15 sec)

    A phone calendar, a weekly plan · How does the course work in a week? · ‘Let me show you the weekly flow in 15 seconds.’

    22 scripts · 4 groupsMembers only

  • Copy template28 min

    Meta ad copy

    Free live workshop

    Primary text: When people learn {TOPIC}, most start by watching; I like to start by doing. On {DATE} at {TIME}, in a free 45-minute live workshop, we prepare {OUTPUT} together. At the end, I'll briefly describe the {COURSE} program; I'm saying so up front, and you can leave before that part. People who can't join get the recording by email. Headline: Free live workshop Description: 45 minutes, sign up at the link

    25 templates · 5 groupsMembers only

  • Copy template28 min

    Google Ads and search copy

    RSA: online Excel course

    Headlines: 1. Online Excel course 2. From beginner to advanced 3. Watch a free sample lesson 4. Practice files included 5. Feedback on your homework 6. Clear price, VAT included Descriptions: 1. Excel in short lessons: formulas, pivot tables, reporting. Curriculum online. 2. Recorded lessons and live Q&A. Refund and access terms next to the price.

    26 templates · 4 groupsMembers only

  • Copy template28 min

    Website and landing page sections

    Hero: course sales page

    Headline: Learn {TOPIC} with assignments and feedback Subheadline: A {WEEKS}-week course. About {WEEKLY_TIME} a week; by the end, you'll have {OUTPUT}. Trust line: Free sample lesson · Price includes VAT · Clear refund terms Buttons: Watch the sample lesson · See the curriculum Note: No income or job promises. We say further down the page who the course isn't for.

    24 templates · 5 groupsMembers only

  • Hook bank14 min

    Ad headlines and first lines

    In the free workshop, we spend 45 minutes building {OUTPUT} together. Sign up at the link.

    50 hooks · 5 groupsMembers only

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