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1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

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IndustrySchools and courses

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Industry group

Industry group

TopicAdvertising

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Schools and courses

1,077entries in total

Industry page45 prompts37 files

items
31
hooks
495
templates
175
scripts
83
checklist items
324

  • Checklist20 min

    Enrollment season marketing checklist

    • Open seats and enrollment targets by grade level are agreed in writing.
    • Tuition, installment, and early-enrollment terms are approved by leadership and kept in one document.

    36 items · 6 groupsMembers only

  • Checklist20 min

    Campaign setup and launch

    • The ad account is connected to the school's Meta Business Manager, not to a personal profile.
    • The Business Manager has at least two full admins, one of them a school official.

    48 items · 6 groupsMembers only

  • Copy template25 min

    Meta ad copy

    What tuition covers

    Primary text: When you compare two schools' tuition, make sure you're looking at the same line items. At {SCHOOL}, {GRADE_LEVEL} tuition includes {INCLUDED_ITEMS}. Paid separately: {EXTRA_ITEMS}. We hand you the written, line-by-line breakdown on the campus tour, or we can email it before your visit. Headline: See what tuition covers on one page Description: Book a campus tour

    20 templates · 6 groupsMembers only

  • Script30 min

    Video ad scripts

    0–3sTuition scope, explainer, 15s

    Two schools' fee brochures side by side on a table · “Are you comparing the same things?” · “Before you compare two schools' tuition, check one thing.”

    18 scripts · 5 groupsMembers only

  • Copy template25 min

    Google Ads and search copy

    Preschool enrollment

    Ad group: Preschool enrollment Headlines (up to 30 characters): 1. Preschool in {DISTRICT} 2. Preschool campus tour 3. Meet our teachers 4. Tuition breakdown in writing 5. First-week settling-in plan 6. Garden and play areas 7. Bus and lunch details 8. Book a tour Descriptions (up to 90 characters): 1. See the classrooms, garden, and cafeteria in person. Tours take about 45 minutes. 2. We share what tuition covers in writing, line by line, during the tour. 3. Our teacher walks you through the first-week settling-in plan and daily routine.

    20 templates · 5 groupsMembers only

  • Copy template25 min

    Website and landing page sections

    School hero

    Headline: Choosing a school for {GRADE_LEVEL}? See inside the classroom first Subhead: {SCHOOL} teaches {GRADE_LEVELS} in {DISTRICT}. Classes have {CLASS_SIZE} students at most, with a weekly parent report and counselor follow-up. Button 1: Plan a campus tour Button 2: See what tuition covers Under the buttons: Admissions calls you back the day you send the form.

    20 templates · 5 groupsMembers only

  • Hook bank12 min

    Ad headlines and first lines

    Don't decide without seeing inside a classroom. On our tour, you can watch the first 10 minutes of a lesson.

    50 hooks · 5 groupsMembers only

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