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1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

All items

Cosmetics and personal care

1,092entries in total

Industry page45 prompts37 files

items
31
hooks
500
templates
174
scripts
81
checklist items
337
  • Copy template15 min

    14 copy and message templates for beauty brands

    Product page summary

    {PRODUCT_NAME}, {SIZE}. A {PRODUCT_TYPE} used at the {ROUTINE_STEP} step. Texture: {TEXTURE} Scent: {SCENT} Recommended skin type: {SKIN_TYPE} How to use: {DIRECTIONS} Period after opening: {PAO}

    14 templates · 4 groupsMembers only

  • Message template20 min

    WhatsApp and DM replies

    First reply during business hours

    Hi {FIRST_NAME}, this is {AGENT_NAME} from the {BRAND} team. Thanks for reaching out. Which product are you looking at, or can you tell me a little about what you're after? Send the product link and I'll write the ingredient list, size, and order of use right away.

    20 templates · 5 groupsMembers only

  • Message template20 min

    Review and reputation replies

    A review praising the texture

    Hi {FIRST_NAME}, thank you for your review. We've shared your note about the texture of {PRODUCT_NAME} with our formulation team. Using the product as directed, following the instructions on the pack, and writing to us about anything on your mind is all you need to do. {SIGNATURE}

    20 templates · 5 groupsMembers only

  • Hook bank10 min

    Objection and hesitation hooks

    Hard to buy without knowing if it'll suit your skin, so here's the patch test, step by step.

    50 hooks · 5 groupsMembers only

  • Message template22 min

    Email and SMS templates

    Welcome: the routine profile

    Subject: {FIRST_NAME}, tell us your routine once and we'll remember Hi {FIRST_NAME}, Welcome to the {BRAND} list. The question we get most is ‘which product should I start with?’, so we'd like to get to know you a little first. Reply to this email with three answers: how many products are in your routine now, which texture do you like, and do you want scent? We'll pick future suggestions to match. We use this only for product suggestions, and you don't need to write anything about your health. Your welcome offer, {WELCOME_OFFER}, is valid until {EXPIRY_DATE}. {SIGN_OFF}

    20 templates · 5 groupsMembers only

  • Script32 min

    Sales call, phone, and voice-note scripts

    First call: the cold open (2 min)

    Opening · “Hi {CONTACT_NAME}, this is {NAME} from {AGENCY_NAME}. I saw {BRAND}'s serums on Instagram. Do you have two minutes? I'll tell you why I'm calling.”

    18 scripts · 4 groupsMembers only

  • Checklist16 min

    Lead follow-up and sales process

    • A first-reply target for product questions from DMs, WhatsApp, and site forms during business hours is written down (for example, 15 minutes), with a shorter target for reaction reports.
    • The after-hours auto-reply states your working hours and reminds anyone mentioning a skin condition to see a doctor.

    49 items · 6 groupsMembers only

  • Hook bank10 min

    Message and email openers

    Hi, the serum you asked about is 30 ml; I pasted the ingredient list below.

    50 hooks · 5 groupsMembers only

Members get every item in full

Every membership plan includes the full text of every template, every step of every script, and every line of every checklist.