1,000+ hooks, templates, scripts and checklist items for every industry

Hook bankWeddings and events10 min

Process and behind-the-scenes hooks

What happens in the first hour after your form reaches us?

50 hooks · 5 groupsMembers only

Hook bankFashion e-commerce10 min

Process and behind-the-scenes hooks

From first sketch to first sample: three weeks in the life of this shirt.

50 hooks · 5 groupsMembers only

Hook bankCosmetics and personal care10 min

Process and behind-the-scenes hooks

The first page of our formula notebook: why was the first trial rejected?

50 hooks · 5 groupsMembers only

Hook bankOnline courses and coaching12 min

Process and behind-the-scenes hooks

How do I validate a course idea before I build it? The first three steps.

50 hooks · 5 groupsMembers only

Copy templateInsurance and financial advice20 min

Insurance: Profile and business profile copy

23 templates · 5 groupsMembers only

Hook bankPersonal brands and creators10 min

Personal brands: Process and behind-the-scenes hooks

This piece started as a DM. The six steps between that DM and the post.

50 hooks · 5 groupsMembers only

Hook bankPlastic and cosmetic surgery12 min

Process and behind-the-scenes hooks

Which three questions does the surgeon ask first at a consultation?

50 hooks · 5 groupsMembers only

Copy templateMedical tourism24 min

Profile and business profile copy

22 templates · 5 groupsMembers only

Hook bankPsychologists and therapy10 min

Process and behind-the-scenes hooks

A therapist's day is shaped less by sessions than by the ten minutes between them.

50 hooks · 5 groupsMembers only

Hook bankInterior design and renovation12 min

Process and behind-the-scenes hooks

The five photos we take at a site visit. Every one of them ends up being useful.

50 hooks · 5 groupsMembers only

Hook bankTours and travel agencies11 min

Process and behind-the-scenes hooks

How many drafts does a tour itinerary go through before it's written?

50 hooks · 5 groupsMembers only

Hook bankSchools and courses10 min

Process and behind-the-scenes hooks

6:15 a.m.: the security guard turns on the first light at school. What's the next job?

50 hooks · 5 groupsMembers only

Hook bankConsulting and B2B services10 min

Process and behind-the-scenes hooks

We ask the client for two documents before a diagnostic call; each is one page.

50 hooks · 5 groupsMembers only

Framework12 min

Content pillars worksheet for clinics

Questions, a fill-in worksheet, and a completed dental clinic example for defining 4–5 content pillars in a 60-minute session with the clinic.

1 copy-ready template and 5 checklist itemsMembers only

Hook bankDental clinics12 min

Process and behind-the-scenes hooks

The case meeting between dentists before a treatment plan gets written.

50 hooks · 5 groupsMembers only

Copy templatePlastic and cosmetic surgery22 min

Profile and business profile copy

20 templates · 5 groupsMembers only

Hook bankAesthetic medicine10 min

Seasonal, calendar and local hooks

January: the year's first skin analysis, to map out your plan for the year.

50 hooks · 5 groupsMembers only

Copy templatePsychologists and therapy20 min

Profile and business profile copy

20 templates · 5 groupsMembers only

Hook bankHair and beauty salons10 min

Process and behind-the-scenes hooks

What happens in the first three minutes after a booking message reaches the coordinator's desk?

50 hooks · 5 groupsMembers only

Copy templateInterior design and renovation20 min

Profile and business profile copy

22 templates · 4 groupsMembers only

Hook bankRestaurants and cafés12 min

Seasonal and local hooks

January: everyone's staying in after New Year's. A new reason for weekday evenings.

50 hooks · 5 groupsMembers only

Hook bankHotels and stays11 min

Process and behind-the-scenes hooks

There's an order to making a hotel bed: the sheet corners come first.

50 hooks · 5 groupsMembers only

Copy templateTours and travel agencies25 min

Profile and business profile copy

24 templates · 5 groupsMembers only

Hook bankLocal services12 min

Seasonal, calendar, and local hooks

Last week of September: the boiler you had serviced last year is due again.

50 hooks · 5 groupsMembers only