1,000+ hooks, templates, scripts and checklist items for every industry

Hook bankAgencies and freelancers12 min

Ad headlines and first lines

Count who wrote in from the ad in the first three weeks, and how many got a same-day reply.

50 hooks · 5 groupsMembers only

Hook bankPersonal brands and creators12 min

Personal brands: Ad headlines and first lines

I put the 10 questions I get asked most into one free guide; it lands in your inbox in a few minutes.

50 hooks · 5 groupsMembers only

Framework10 min

Budget scaling: vertical, horizontal, or wait

• Cost per appointment (not just cost per lead) has been below target for at least 7 days.
• The ad set is out of the learning phase and hasn't had a major change in the last 3-5 days.

1 copy-ready template and 3 checklist itemsMembers only

Copy template15 min

Google Ads RSA bank: dental implants

15 headlines of up to 30 characters, 4 descriptions of up to 90, pinning notes, and a pre-launch check for a dental implant search campaign.

7 checklist items and 2 tablesMembers only

Checklist12 min

Ad account safety checklist for health brands

• The business portfolio is verified (Business verification) and its legal details match the company registration exactly.
• Two-factor authentication is required for everyone in Security Center.

22 items · 6 groupsMembers only

Copy template20 min

Landing page copy template, section by section

Fill-in copy for a treatment landing page, section by section: hero, trust, process, doctor, FAQ, and CTA, with each section's job and compliance limit.

6 templatesMembers only

Guide12 min

The 12-minute weekly ad review

Seven steps in the same order every week: account health, spend, appointments, campaigns, ad sets, creative, and no more than three decisions.

1 copy-ready template and 1 tableMembers only

Plan and calendar15 min

Creative testing plan: 3 concepts, 3 hooks, 3 formats

A three-round plan that tests concept, hook, and format without launching 27 variants at once, with decision rules, naming, and a test log template.

2 copy-ready templates and 6 list entriesMembers only

Plan and calendar12 min

Retargeting audience map

A map that layers engagers, video viewers, site visitors, and leads by how warm they are, with time windows, messages, and exclusions for each layer.

1 table and 2 field notesMembers only

Plan and calendar15 min

Google Ads search campaign structure for clinics

• Networks: Display Network off; search partners off for the first month, then tested separately.
• Location option: 'Presence', meaning people in or regularly in your included locations. The default 'Presence or interest' also brings in people searching from other cities.

1 copy-ready template and 7 checklist itemsMembers only

Plan and calendar8 min

Negative keyword starter list for clinics

5 copy-ready templates and 1 field noteMembers only