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1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

All items

Industry

Industry

  • All industries
  • Healthcare and clinics

    Dental clinics0
  • Plastic and cosmetic surgery0
  • Hair transplant0
  • Medical tourism0
  • Aesthetic medicine0
  • Psychologists and therapy0
  • Dietitians and nutrition0
  • Physiotherapy0
  • Veterinary clinics0
  • Local services and hospitality

    Gyms and personal training0
  • Hair and beauty salons0
  • Real estate0
  • Interior design and renovation0
  • Automotive0
  • Restaurants and cafés0
  • Hotels and stays0
  • Tours and travel agencies0
  • Weddings and events0
  • Photo and video studios0
  • Local services0
  • Schools and courses0
  • Brands and commerce

    Fashion e-commerce8
  • Cosmetics and personal care8
  • Furniture and home decor8
  • Food brands8
  • Retail stores8
  • Digital and B2B

    Online courses and coaching0
  • Consulting and B2B services0
  • SaaS and software0
  • Insurance and financial advice0
  • Agencies and freelancers0
  • Personal brands and creators0
Industry groupBrands and commerce
TopicSales
Sort:Recommended
  • Message templateFashion e-commerce20 min

    WhatsApp and DM replies

    First reply during business hours

    Hi {FIRST_NAME}, this is {AGENT_NAME} from the {BRAND} team. Thanks for reaching out. Which item are you looking at? Send the product link or a screenshot and I'll get you size, stock, and shipping info right away.

    20 templates · 5 groupsMembers only

  • Copy templateFood brands15 min

    15 copy and message templates for food brands

    Where it comes from

    {PRODUCT} is made by {PRODUCER} in {REGION}. {PRODUCTION_METHOD}. This batch was harvested on {HARVEST_DATE} and packed on {PACK_DATE}.

    15 templates · 6 groupsMembers only

  • Message templateRetail stores15 min

    15 copy and message templates for local stores

    Meta ad: new arrivals

    Our {PRODUCT_CATEGORY} shelf just got a refresh. {PRODUCT_1}, {PRODUCT_2}, and {PRODUCT_3} are in the store this week. {NEIGHBORHOOD}, {SHORT_ADDRESS}. Open until {CLOSING_TIME} today.

    15 templates · 4 groupsMembers only

  • Copy templateFurniture and home decor12 min

    15 copy and message templates for furniture brands

    Measuring guide Reel caption

    Before you order {PRODUCT}, take these four measurements: the spot where it goes, the door width, the elevator interior, and the stairwell turn. Our largest piece is {PIECE_SIZE}. Send us your measurements on WhatsApp and we'll check the fit together. Save this video; you'll need it on delivery day.

    15 templates · 5 groupsMembers only

  • Message templateFood brands25 min

    WhatsApp and DM replies

    First reply to an ad click

    Hi {NAME}, thanks for your interest in {PRODUCT}. Two quick questions so I can suggest the right one: 1. Is it for you or a gift? 2. For how many people at the table, or in the household? Based on your answer, I'll suggest a size and write out the price, shipping days, and estimated delivery date in the same message.

    28 templates · 6 groupsMembers only

  • Copy templateCosmetics and personal care15 min

    14 copy and message templates for beauty brands

    Product page summary

    {PRODUCT_NAME}, {SIZE}. A {PRODUCT_TYPE} used at the {ROUTINE_STEP} step. Texture: {TEXTURE} Scent: {SCENT} Recommended skin type: {SKIN_TYPE} How to use: {DIRECTIONS} Period after opening: {PAO}

    14 templates · 4 groupsMembers only

  • Message templateFurniture and home decor25 min

    WhatsApp and DM replies

    First reply to an ad lead

    Hi {FIRST_NAME}, this is {ADVISOR} from {BRAND}. Thanks for your interest in {PRODUCT}. To find the right model and give you an exact price, I just need three things: 1. The size of the space where the sofa will go 2. A photo of the room 3. Whether there are kids or pets at home To give you an idea: {PRODUCT} runs {PRICE_RANGE}, depending on the number of modules and the fabric group.

    21 templates · 5 groupsMembers only

  • Copy templateFashion e-commerce15 min

    15 copy and message templates for fashion e-commerce

    Product description (short)

    {PRODUCT_NAME} is made for {OCCASION}. The {FABRIC_COMPOSITION} fabric {FABRIC_FEEL}. Fit: {FIT}. Our model is {MODEL_HEIGHT} and wears a size {MODEL_SIZE}. If you're between sizes, {SIZE_ADVICE}. Care: {CARE_INSTRUCTIONS}

    15 templates · 4 groupsMembers only

  • Message templateCosmetics and personal care20 min

    WhatsApp and DM replies

    First reply during business hours

    Hi {FIRST_NAME}, this is {AGENT_NAME} from the {BRAND} team. Thanks for reaching out. Which product are you looking at, or can you tell me a little about what you're after? Send the product link and I'll write the ingredient list, size, and order of use right away.

    20 templates · 5 groupsMembers only

  • Message templateFashion e-commerce20 min

    Review and reputation replies

    Review praising the fabric

    Hi {FIRST_NAME}, what you wrote about {PRODUCT_NAME} made our day. We passed your note about {FABRIC_DETAIL} on to the teammate who chose the fabric. Following the care label will help the texture last longer, and if you have questions, we're here. {SIGN_OFF}

    20 templates · 5 groupsMembers only

  • Message templateRetail stores25 min

    WhatsApp and DM replies

    First reply: not sure what they want

    Hi, this is {NAME} from {STORE}. Three details are enough for me to show you the right product: 1. What are you looking for (or what will you use it for)? 2. Any preference on size, color, or dimensions? 3. Will you come to the store, or do you want it shipped? If you send a photo, I can look faster.

    24 templates · 5 groupsMembers only

  • Message templateFood brands25 min

    Review and reputation replies

    Review praising a named product

    Thanks, {NAME}. We passed what you wrote about {PRODUCT} on to {PRODUCER}; we're delighted you liked this year's {HARVEST_MONTH} harvest. We'd suggest trying {USE_SUGGESTION}, too.

    24 templates · 6 groupsMembers only

  • Message templateFurniture and home decor20 min

    Review and reputation replies

    Reply to product praise

    Hi {FIRST_NAME}, thank you for what you wrote about {PRODUCT}. Hearing that it looks this good in your living room made the workshop team's day, and we've passed your review on to {CRAFTSMAN_NAME}, who upholstered it. If you have any care questions, just send us your fabric code. {SIGNATURE}

    21 templates · 5 groupsMembers only

  • Message templateCosmetics and personal care20 min

    Review and reputation replies

    A review praising the texture

    Hi {FIRST_NAME}, thank you for your review. We've shared your note about the texture of {PRODUCT_NAME} with our formulation team. Using the product as directed, following the instructions on the pack, and writing to us about anything on your mind is all you need to do. {SIGNATURE}

    20 templates · 5 groupsMembers only

  • Message templateFashion e-commerce20 min

    Email and SMS templates

    Welcome: size profile

    Subject: {FIRST_NAME}, tell us your size once and we'll remember it Hi {FIRST_NAME}, Welcome to the {BRAND} list. The question we hear most is ‘which size should I order?’, so we'd like to get to know you a little first. Reply with your height and the sizes you usually wear on top and bottom, and we'll pick future suggestions in your size. We only use this for size recommendations. Your first-order {WELCOME_OFFER} is valid until {EXPIRY_DATE}. {SIGN_OFF}

    20 templates · 5 groupsMembers only

  • Hook bankFood brands12 min

    Objection and hesitation hooks

    ‘Is this price too high?’ I'm writing out what's in the jar, line by line.

    50 hooks · 5 groupsMembers only

  • Hook bankFurniture and home decor10 min

    Objection and hesitation hooks

    These two sofas look the same. So where does the price gap come from?

    50 hooks · 5 groupsMembers only

  • Message templateRetail stores22 min

    Review and reputation replies

    Positive: staff named

    Thank you, {CUSTOMER_NAME}. We passed it on to {STAFF_NAME}; taking time over a product choice is the part of the job we enjoy too. We'll be glad to see you again when new items hit our {PRODUCT_GROUP} shelf.

    23 templates · 5 groupsMembers only

  • Hook bankCosmetics and personal care10 min

    Objection and hesitation hooks

    Hard to buy without knowing if it'll suit your skin, so here's the patch test, step by step.

    50 hooks · 5 groupsMembers only

  • Message templateFood brands25 min

    Email and SMS templates

    Newsletter signup welcome email

    Subject: Welcome to the {BRAND_NAME} list, {FIRST_NAME} Hi {FIRST_NAME}, Thanks for joining the list. We'll send at most {COUNT} emails a month: new harvest news, producer stories, and recipes. The first piece of news: {FIRST_NEWS}. If you'd rather not get these emails, you can unsubscribe anytime at the link below: {UNSUBSCRIBE_LINK}. Your personal data is processed under the KVKK privacy notice: {KVKK_LINK}. {SIGNATURE}

    24 templates · 6 groupsMembers only

  • Hook bankFashion e-commerce10 min

    Objection and hesitation hooks

    We're splitting this jacket's price three ways: fabric, lining, and labor.

    50 hooks · 5 groupsMembers only

  • Message templateFurniture and home decor25 min

    Email and SMS templates

    Newsletter welcome

    Subject: Three things that help before you buy furniture Hi {NAME}, Thanks for joining the {BRAND} list. We'll write twice a month, mostly about measurements, fabrics, and care rather than sales. Three resources to start with: 1. How to measure for a sofa or a table: {GUIDE_LINK} 2. Request fabric swatches: {SWATCH_LINK} 3. Showroom address and hours: {SHOWROOM_LINK} If you're furnishing a room, reply with a photo of it and one of our advisors will get back to you. {BRAND} Unsubscribe: {UNSUBSCRIBE_LINK}

    25 templates · 6 groupsMembers only

  • Message templateCosmetics and personal care22 min

    Email and SMS templates

    Welcome: the routine profile

    Subject: {FIRST_NAME}, tell us your routine once and we'll remember Hi {FIRST_NAME}, Welcome to the {BRAND} list. The question we get most is ‘which product should I start with?’, so we'd like to get to know you a little first. Reply to this email with three answers: how many products are in your routine now, which texture do you like, and do you want scent? We'll pick future suggestions to match. We use this only for product suggestions, and you don't need to write anything about your health. Your welcome offer, {WELCOME_OFFER}, is valid until {EXPIRY_DATE}. {SIGN_OFF}

    20 templates · 5 groupsMembers only

  • Hook bankRetail stores12 min

    Objection and hesitation hooks

    You saw it cheaper online. Let me explain what's inside our price.

    50 hooks · 5 groupsMembers only

Members get every item in full

Every membership plan includes the full text of every template, every step of every script, and every line of every checklist.