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1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

All items

Industry

Industry

Industry groupLocal services and hospitality
TopicAdvertising

Topic

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  • ScriptInterior design and renovation32 min

    Video ad scripts

    0–3sThe out-of-scope page (15s)

    Page two of a quote, the ‘Out of scope’ heading highlighted · The first page to read in a renovation quote · ‘The first page to read in a renovation quote isn't the price. It's the out-of-scope page.’

    22 scripts · 6 groupsMembers only

  • ScriptWeddings and events32 min

    Video ad scripts

    0–3sWhat sets the price (30s)

    The planner in the hall, to camera · Three things set a wedding's price · Three things set the price of a wedding venue.

    18 scripts · 6 groupsMembers only

  • ScriptReal estate30 min

    Video ad scripts

    0–3sHard facts (15s)

    The door opens and the camera walks straight to the living-room window · {NEIGHBORHOOD} · {ROOM_COUNT} · {NET_SQM} m² net · floor {FLOOR} · ‘{NEIGHBORHOOD}: {NET_SQM} square meters net, {ORIENTATION}-facing.’

    23 scripts · 6 groupsMembers only

  • ScriptTours and travel agencies35 min

    Video ad scripts

    0–3sWhat's included and what isn't (30s)

    A printed itinerary on a desk, two highlighters in different colors · ‘{TOUR_NAME}: what's in, what's out?’ · ‘What does the {TOUR_NAME} price include, and what doesn't it? I'll tell you in thirty seconds.’

    20 scripts · 5 groupsMembers only

  • ScriptHair and beauty salons35 min

    Video ad scripts

    0–3sSit down on time (15s)

    A phone showing the appointment time, 2:00 p.m., a step through the door · 2:00 appointment, 2:00 in the chair · Getting seated at your appointment time shouldn't be this hard.

    19 scripts · 5 groupsMembers only

  • ScriptHotels and stays35 min

    Video ad scripts

    0–3sBooking direct: three differences (30s)

    A phone on the front desk, a key card beside it · ‘Same room, same dates’ · ‘Same room, same dates. Three things change when you book direct.’

    21 scripts · 5 groupsMembers only

  • ScriptSchools and courses30 min

    Video ad scripts

    0–3sTuition scope, explainer, 15s

    Two schools' fee brochures side by side on a table · “Are you comparing the same things?” · “Before you compare two schools' tuition, check one thing.”

    18 scripts · 5 groupsMembers only

  • ScriptGyms and personal training32 min

    Video ad scripts

    0–3sTrial class flow (15s)

    One shot following someone in through the door · A trial class is 45 minutes. Here's how they're spent · ‘What happens at a trial class, in 15 seconds.’

    20 scripts · 4 groupsMembers only

  • ScriptRestaurants and cafés35 min

    Video ad scripts

    Lunch menu, 15 sec

    directions taps · Get directions

    20 scripts · 5 groupsMembers only

  • ScriptLocal services30 min

    Video ad scripts

    0–3sWritten price (15s)

    A tech at the front door holding a filled-in price form · The price doesn't change at the door · ‘You get the price in writing before we start.’

    18 scripts · 4 groupsMembers only

  • ScriptAutomotive35 min

    Video ad scripts

    0–3s15s · Explainer: report first

    Front three-quarter view at eye level, plate covered · “{VEHICLE} · {MILEAGE} km” · “We lead with this car's inspection report.”

    18 scripts · 6 groupsMembers only

  • ScriptPhoto and video studios34 min

    Video ad scripts

    0–3sFrom shoot to gallery: delivery (30s)

    A calendar with the shoot day and the delivery day marked · When do your photos arrive? · Would you like to know up front when you'll get your photos?

    24 scripts · 6 groupsMembers only

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Every membership plan includes the full text of every template, every step of every script, and every line of every checklist.