Story sequences
Frame 1Trial class in seven frames
Gym door, daylight · What happens at a trial class? Seven frames to show you
22 scripts · 6 groupsMembers only
1,000+ hooks, templates, scripts and checklist items for every industry
Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.
The first part of every item is free to read; the full item comes with membership.
What's in the library
36,290hooks, templates, scripts and checklist items
- Hooks15,980
- Templates6,246
- Scripts2,854
- Checklist items11,210
The bar shows each type's share of the total.
All items
Profile, website and Google profile audit
- The name field has the salon name and main service; Instagram search reads that field.
- The bio has the neighborhood, the type of salon and a single booking link.
48 items · 6 groupsMembers only
Story sequences
Frame 1New arrival: prepCar arriving at the lot, plate covered · “A new car came in this morning: {VEHICLE}”
18 scripts · 6 groupsMembers only
Profile, website, and Google Business audit
- The username and display name include the venue name and neighborhood, and the account turns up when you search the business name.
- The bio states the neighborhood, cuisine, hours, and a single way to book.
56 items · 6 groupsMembers only
Profile, website, and Business Profile audit
- The profile is verified, and the primary category is ‘Hotel’ or the actual property type (boutique hotel, guesthouse, resort).
- Name, address, and phone match the website and OTA listings character for character, and 24-hour reception is listed as such.
48 items · 6 groupsMembers only
Myth and curiosity hooks
Why is ‘a package tour means everything's included’ so often misunderstood?
50 hooks · 5 groupsMembers only
Story sequences
Frame 15 things to prep before a shootThe prep guide on a table · ‘5 things to prep before your shoot. How many did you know?’ · slider
20 scripts · 6 groupsMembers only
Profile, website, and Google profile audit
- The profile is verified and owned by the company's admin email; access for the old agency, former employees, and personal emails was removed.
- For jobs done at the customer's address, the address is hidden and the service area is set to the real districts; the address shows only if there's an open office or storefront.
48 items · 6 groupsMembers only
Myth and curiosity hooks
A big campus doesn't mean a good school. On a tour, look inside the classroom.
50 hooks · 5 groupsMembers only
Profile, website, and Google profile audit
- The profile is verified, at least two people are managers, and anyone who left the team no longer has access.
- The business name matches the sign exactly, with no neighborhood, ‘best’, or keywords added to it.
54 items · 6 groupsMembers only
Myth and curiosity hooks
Trimming often doesn't make hair grow faster; it clears away split ends.
50 hooks · 5 groupsMembers only
Behind-the-scenes hooks
When the produce supplier arrives, the first thing we check isn't the invoice. It's the bottom of the crate.
50 hooks · 5 groupsMembers only
Myth and curiosity hooks
‘Prices always drop at the last minute’? Not on our calendar.
50 hooks · 5 groupsMembers only
Process and behind-the-scenes hooks
The first page in our estimator's notebook isn't measurements. It's questions.
50 hooks · 5 groupsMembers only
Process and behind-the-scenes hooks
What happens behind the scenes between submitting the form and your phone ringing?
50 hooks · 5 groupsMembers only
Profile and business profile copy
Bio: general salonName field: {SALON} | Hair salon · {NEIGHBORHOOD} Bio: By-appointment hair and beauty salon Cuts · Color · Balayage · Manicures · Brows {NEIGHBORHOOD}, next to {LANDMARK} Booking link below Link: {BOOKING_LINK} Buttons: Book, WhatsApp, Directions
24 templates · 6 groupsMembers only
Process and behind-the-scenes hooks
This car arrived yesterday. It goes through four stations before it's listed.
50 hooks · 5 groupsMembers only
Profile and business listing copy
Boutique city hotelA {ROOM_COUNT}-room boutique hotel in {NEIGHBORHOOD} {LANDMARK} is a {WALK_TIME}-min walk Breakfast {BREAKFAST_HOURS}, from local producers Bookings and questions: WhatsApp link below
22 templates · 5 groupsMembers only
Process and behind-the-scenes hooks
What happens in the first 24 hours after you send the form, step by step.
50 hooks · 5 groupsMembers only
Profile and business listing copy
Bio: neighborhood gym for beginners{NEIGHBORHOOD} · {WALK_TIME} min from the subway For people starting from zero Quietest hours: {QUIET_HOURS} Watch day one, pick a trial time ↓
22 templates · 6 groupsMembers only
Process and behind-the-scenes hooks
How a valuation file comes together. I start with three columns on my desk.
50 hooks · 5 groupsMembers only
Process and behind-the-scenes hooks
What happens in the first hour after your form reaches us?
50 hooks · 5 groupsMembers only
Process and behind-the-scenes hooks
The five photos we take at a site visit. Every one of them ends up being useful.
50 hooks · 5 groupsMembers only
Process and behind-the-scenes hooks
How many drafts does a tour itinerary go through before it's written?
50 hooks · 5 groupsMembers only
Members get every item in full
Every membership plan includes the full text of every template, every step of every script, and every line of every checklist.