1,000+ hooks, templates, scripts and checklist items for every industry

Close-up to camera. "Last month I saw the same thing at three companies." On screen: the same line.

A wrong example on screen. On-screen text: "Everyone does this when learning {TOPIC}."

Close to camera, on-screen text: "{MYTH}" "If you've heard this, stop."

"I paid for ads and the phone never rang." Same line as on-screen text.

(Highlighting a line in the policy) “If your car policy has this word, you pay part of the claim.”

"{TASK}: from 4 steps to 1." Visual: a cluttered {OLD_WAY} screen.

An empty table being drawn on a whiteboard, close on the hands · “An authority matrix in 30 seconds” · “Who signs what at your company? Let's draw it in 30 seconds.”

Excel screen, a VLOOKUP formula showing #N/A, cursor on the error cell · Why does VLOOKUP error out? · ‘The cause fits in one sentence.’

Close to camera, a phone and a calendar on the desk · “You don't have to post every day” · “‘Post every day’ isn't right for everyone.”

The ads manager screen, cursor on the Events Manager menu · When I first open an account · ‘When I open an ad account, the first place I look isn't spend.’

The “deductible” line on a sample policy being highlighted with a marker · “Deductible: the part of a loss you pay” · “If your policy has this word, part of every loss stays with you.”

A stopwatch running in the corner, cursor on ‘New quote’ · One quote, start to finish · None, just keyboard sounds

A whiteboard, logo in the corner · “A 45-minute diagnostic call” · “At {FIRM}, the first step is a 45-minute diagnostic call.”

A phone calendar, a weekly plan · How does the course work in a week? · ‘Let me show you the weekly flow in 15 seconds.’

A printed guide on a desk, close-up of the cover · “10 questions answered in one guide” · “I put the 10 questions I get asked most about building a personal brand into one guide.”

A business owner behind the counter, the phone silent on the table · Ads on, phone silent · ‘The ads are on, but the phone isn't ringing.’

A three-quote table on screen, insurer names hidden · “3 quotes in one table” · “When three quotes arrive, how do you decide which one to pick? Let's look at the table together.”

Three spreadsheets side by side, the cursor copying numbers between them · ‘Month-end: three files, one report’ · ‘When the month-end report comes from three files, most of the work is copy and paste.’

The course platform's login screen · Everything you can look at before you buy the course

An authority matrix on the board, two names in one cell · ‘Where's the problem in this matrix?’ · quiz (Two names / An empty row / No problem)

A profile screen on a phone, name covered · ‘What does this profile say in 4 seconds?’ · poll (Clear / Unclear)

A locked key, the word ‘Password’ crossed out · ‘Giving an agency ad account access without a password’

Monday, 9:00 a.m., coffee and a laptop · ‘Have the Monday report in your inbox at 9:00’

A sample policy on a desk and a highlighter · “Term of the week: deductible”