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Retail stores: Reels and TikTok scripts

20 scripts of 20–35 seconds for unboxings, gift wrapping, school lists, label reading, shoe fitting, store tours, windows, holds, and neighborhood content.

20 scripts5 groups35 minOctober 15, 2026

  • scripts
  • reels
  • tiktok
  • retail

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1 script open, 20 scripts in total. Members see the rest.

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These scripts are written to be shot on a phone while the store is open, with no separate production day. Each line is a beat: time, visual, on-screen text, and voice, and the last line calls for one action. If a customer will be in frame, get written consent, and keep receipts, the register screen, and customers' faces out of frame.

New arrivals and product intros

4 scripts

Unboxing (20s)

  1. 0–3sVisual: The tape on the box is cut, close-upOn screen: Just arrivedVoice: Staff: ‘We just opened the box. You see it first.’
  2. 3–10sVisual: Three products come out one at a time and are held up to the cameraOn screen: {PRODUCT_1} · {PRODUCT_2} · {PRODUCT_3}Voice: ‘{PRODUCT_1}, {PRODUCT_2}, and {PRODUCT_3}: all three are on the shelf this week.’
  3. 10–16sVisual: A price tag comes off the label printer and goes on the productOn screen: Price on the tag, tax includedVoice: ‘We write the prices on the tags and put them on the shelf, same as the register.’
  4. 16–20sVisual: A full shelf, staff member facing the cameraOn screen: {STORE} · {SHORT_ADDRESS} · WhatsApp: {NUMBER}Voice: ‘We're open until {CLOSING_TIME}; write to hold one.’

3 scripts more in this group for members.

19 scripts more for members

This item has 20 scripts in total. With a membership you see all of it and copy any line in one click.

  1. Gifts and occasions4 scripts
  2. Product knowledge and education4 scripts
  3. Store life and trust5 scripts
  4. Neighborhood and community3 scripts
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The same item for other industries

This item has a separately written version for 31 other industries. If you work with them too, open their version.

Retail stores page

  • Message template15 min

    15 copy and message templates for local stores

    Meta ad: new arrivals

    Our {PRODUCT_CATEGORY} shelf just got a refresh. {PRODUCT_1}, {PRODUCT_2}, and {PRODUCT_3} are in the store this week. {NEIGHBORHOOD}, {SHORT_ADDRESS}. Open until {CLOSING_TIME} today.

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  • Checklist20 min

    36-point marketing checklist for local stores

    • Profile verified; the address, floor, and map pin point to the store's real entrance.
    • Opening hours plus holiday and special-day hours are up to date.

    36 items · 6 groupsMembers only

  • Copy template22 min

    Caption templates

    Box opening

    We opened this morning's box, and {ITEM_COUNT} new products just hit our {PRODUCT_GROUP} shelf. The first thing that stands out is {PRODUCT_1}, which we picked for {FEATURE_1}. {PRODUCT_2} and {PRODUCT_3} are right beside it. Prices match the shelf tag, tax included. {PRODUCT_1} is {PRICE_1}. Come see it in {NEIGHBORHOOD}, at {SHORT_ADDRESS}. We're open until {CLOSING_TIME} today. To hold one, WhatsApp: {NUMBER}

    24 templates · 5 groupsMembers only