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Online courses and coaching: Meta ad copy

25 Meta ad sets across free entry points, courses and cohorts, coaching, trust, and retargeting: primary text, headline, and description. None include income promises or fake urgency.

25 templates5 groups28 minOctober 15, 2026

  • meta ads
  • ad copy
  • templates
  • online courses

Preview

1 template open, 25 templates in total. Members see the rest.

Each template is a Meta ad set built around one angle: primary text, a headline (under 40 characters), and a description. Fill in the bracketed fields with real information, and keep the closing, capacity, and price lines identical to what's on the page.

Free entry points: workshops, webinars, mini courses

5 templates

Free live workshop

Primary text: When people learn {TOPIC}, most start by watching; I like to start by doing. On {DATE} at {TIME}, in a free 45-minute live workshop, we prepare {OUTPUT} together. At the end, I'll briefly describe the {COURSE} program; I'm saying so up front, and you can leave before that part. People who can't join get the recording by email. Headline: Free live workshop Description: 45 minutes, sign up at the link

4 templates more in this group for members.

24 templates more for members

This item has 25 templates in total. With a membership you see all of it and copy any line in one click.

  1. Course and cohort angles5 templates
  2. Coaching and one-on-one work3 templates
  3. Trust and objection angles5 templates
  4. Retargeting, seasons, and corporate7 templates

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Online courses and coaching page
  • Message template24 min

    WhatsApp and DM replies

    First message from an ad

    Hi {FIRST_NAME}, this is {ADVISOR} from the {COURSE_NAME} team. Thanks for writing. So I can give you the right info, two quick questions: where are you stuck most with {TOPIC} right now? And how many hours a week can you realistically set aside? Based on your answers, I'll send the course or program that fits and its curriculum right away.

    26 templates · 5 groupsMembers only

  • Copy template16 min

    15 copy and message templates for selling courses

    Meta ad: webinar sign-up

    If you've started learning {TOPIC} and you're running into {PROBLEM}, this workshop is for you. On {DATE} at {TIME}, in a free 45-minute live workshop, we'll build {OUTPUT} together. At the end, I'll also give a quick overview of our program. Sign up: {LINK}

    15 templates · 4 groupsMembers only

  • Hook bank12 min

    Reels and short-video openers

    What happens when you leave out the last argument of VLOOKUP? I'll show you on screen.

    50 hooks · 5 groupsMembers only