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1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

All items

  • Copy templateDental clinics20 min

    Caption templates

    Treatment explainer carousel

    What is {TREATMENT}, and when does it come up? Swipe through {SLIDE_COUNT} steps. This post is general information. The dentist decides which option suits you at the exam. Save this and add it to the list of questions you'll bring to your exam. {CLINIC} · {NEIGHBORHOOD}

    20 templates · 5 groupsMembers only

  • Copy templateHair and beauty salons25 min

    Caption templates

    Colored-hair wash order

    A wash order for your colored hair: {STEP_1}, {STEP_2}, {STEP_3}. Why this order: {REASON}. Every head of hair has a different history, so your stylist {STYLIST} tailors it to yours at the appointment. Save this and check it at your next wash. Questions? Leave them in the comments. {SALON} · {NEIGHBORHOOD}

    24 templates · 5 groupsMembers only

  • Copy templateHotels and stays20 min

    Caption templates

    Room type comparison

    {ROOM_TYPE_1} vs. {ROOM_TYPE_2}, in one sentence: {DIFFERENCE}. {ROOM_TYPE_1}: {SQM_1} m², {BED_1}, {VIEW_1}. {ROOM_TYPE_2}: {SQM_2} m², {BED_2}, {VIEW_2}. Which one suits you? {RECOMMENDATION}. DM us your dates and we'll pick the right room together.

    20 templates · 5 groupsMembers only

  • Copy templateRetail stores22 min

    Caption templates

    Box opening

    We opened this morning's box, and {ITEM_COUNT} new products just hit our {PRODUCT_GROUP} shelf. The first thing that stands out is {PRODUCT_1}, which we picked for {FEATURE_1}. {PRODUCT_2} and {PRODUCT_3} are right beside it. Prices match the shelf tag, tax included. {PRODUCT_1} is {PRICE_1}. Come see it in {NEIGHBORHOOD}, at {SHORT_ADDRESS}. We're open until {CLOSING_TIME} today. To hold one, WhatsApp: {NUMBER}

    24 templates · 5 groupsMembers only

  • Copy templateAgencies and freelancers20 min

    Caption templates

    5 checks before ads

    Check five things before you run an ad: 1. Are the ad account and Page in your name? 2. Have events like forms, calls, and WhatsApp taps been tested? 3. Who answers incoming messages, and how fast? 4. Does the bio link open on a phone? 5. Who approves the monthly budget? If all five are in place, the first week of ads starts on solid ground. If you don't know one of them, tell us in the comments and we'll look together. Save it and send it to your team. {AGENCY}

    20 templates · 5 groupsMembers only

  • Copy template10 min

    Caption template: treatment explainer

    A five-part caption structure for posts that explain a treatment, plus three filled-in examples: implants, FUE hair transplant, and rhinoplasty.

    4 templates · 4 groupsMembers only

  • Copy templateGyms and personal training22 min

    Caption templates

    Form tip

    Three things to watch on {MOVEMENT}: 1. {POINT_1} 2. {POINT_2} 3. {POINT_3} Save this and watch it once before your next workout. Not sure about your form? Show {TRAINER} at the gym. If you're in pain, check with your doctor first.

    21 templates · 5 groupsMembers only

  • Copy templateInsurance and financial advice20 min

    Insurance: Caption templates

    Term of the week

    This week's term: {TERM} In plain words: {PLAIN_EXPLANATION} An everyday example: {EXAMPLE} Where it shows on a policy: {POLICY_LOCATION} Send us the line from your own policy and we'll read it together; remember to cover personal details. {AGENCY} · {NEIGHBORHOOD}

    22 templates · 5 groupsMembers only

  • Copy templateMedical tourism25 min

    Post caption templates

    Verifying a certificate

    You can check whether an organization is authorized to treat international patients in three steps. 1. Ask for the certificate's number and scope; don't rely on a logo or a framed sheet of paper. 2. Read which organization name and which services the certificate covers. 3. Confirm its validity through the Ministry of Health's official sources. {ORGANIZATION} publishes its certificate details at {LINK}, and we can email you the document too. If a question comes to mind, write it in the comments and we'll answer in writing.

    24 templates · 5 groupsMembers only

  • Copy templateInterior design and renovation20 min

    Caption templates

    Case study: problem, three decisions

    A {AREA} m² apartment in {NEIGHBORHOOD}. Our client's first sentence: ‘{CLIENT_PROBLEM}.’ The three decisions that solved it: 1. {DECISION_1} 2. {DECISION_2} 3. {DECISION_3} On this project, the schedule shifted by {SHIFT} because of {CHALLENGE}; we wrote the reason and how we handled it on the last slide. Photos shared with our client's written permission. If you'd like a site visit for a similar space, DM us.

    22 templates · 5 groupsMembers only

  • Copy templateConsulting and B2B services25 min

    Caption templates

    Three-mistakes post

    The three mistakes we see most often with {TOPIC}: 1. {MISTAKE_1} 2. {MISTAKE_2} 3. {MISTAKE_3} What the three share: {COMMON_THREAD}. Instead, we suggest starting with {SUGGESTION}; {DURATION} is enough for the first step. Which one shows up most at your company? Tell me in the comments and I'll answer one with a concrete example.

    24 templates · 5 groupsMembers only

  • Copy templatePlastic and cosmetic surgery22 min

    Caption templates

    Carousel explaining a procedure

    What is {PROCEDURE}, and what gets discussed at the consultation? We walked through it in {SLIDE_COUNT} steps. This post is general information; the surgeon decides which option suits you after an exam. Every operation carries risks, and these are explained in writing at the consultation. Save it and add it to your list of questions for the consultation. {SURGEON} · {CLINIC}

    20 templates · 5 groupsMembers only

  • Copy templateTours and travel agencies25 min

    Caption templates

    What's included and what isn't

    What does the {TOUR_NAME} price include, and what doesn't it? Included: {TRANSPORT}, {NIGHTS} nights in a {HOTEL_CLASS} hotel, {MEALS}, and guiding. Not included: {EXCLUSION_1}, {EXCLUSION_2}, and personal expenses. The per-person price, with all mandatory fees, is {PRICE}. DM us ‘itinerary’ for the day-by-day program and the pre-contract information form.

    22 templates · 5 groupsMembers only

  • Copy templatePsychologists and therapy20 min

    Caption templates

    A concept through analogy

    Let's explain {CONCEPT} with an analogy: {ANALOGY}. What does it show? {EXPLANATION} What doesn't it show? Like every analogy, this one has a limit: {LIMIT}. This post is general information. If you'd like to talk about your own situation, you can request an intro call through the link in our profile. {PRACTITIONER}, {TITLE}

    20 templates · 5 groupsMembers only

  • Copy templateSchools and courses20 min

    Caption templates

    Weekly study plan

    A sample weekly study plan for {GRADE_LEVEL} students: {DAILY_TIME} every weekday, review on the weekend. {TEACHER_NAME} put it together, and every line notes why it's there. Save it and fill it in with your child on Monday evening. Curious how other families adapt it to their schedule? Tell us in the comments.

    20 templates · 5 groupsMembers only

  • Copy templateAesthetic medicine20 min

    Caption templates

    Explaining a term

    What does {TERM} mean? In short: {ONE_LINE_DEFINITION} Why it matters: {WHY_IT_MATTERS} Often confused with {CONFUSED_TERM}, but they're not the same. The difference: {DIFFERENCE}. Whether it's right for you is assessed at a consultation. Got another term you're curious about? Drop it in the comments and we'll add it to our glossary series.

    20 templates · 5 groupsMembers only

  • Copy templateRestaurants and cafés20 min

    Caption templates

    Myth correction

    People say {MYTH}. In a kitchen, it works a little differently. {THE_FACT} We see it every day while making {DISH}: {KITCHEN_EXAMPLE}. If you try it at home, watch one thing: {TIP}. Questions? Leave them in the comments; Chef {CHEF_NAME} answers.

    20 templates · 5 groupsMembers only

  • Copy templateLocal services20 min

    Caption templates

    Shutoff points guide

    When something goes wrong at home, the first 60 seconds matter. Find these three spots today: 1. Main water valve: usually {VALVE_LOCATION}. 2. Breaker panel: next to the front door or {PANEL_LOCATION}. 3. Gas valve: right next to the meter. Try closing and reopening the water valve once. A valve no one has touched in years can stick right when you need it. If you smell gas, shut the gas valve, don't touch any light switches, and call 187, Turkey's natural gas emergency line. Can't find one of them? Send us a photo and we'll walk you through it. {HASHTAGS}

    20 templates · 5 groupsMembers only

  • Copy templateFood brands25 min

    Caption templates

    Crystallization explainer

    Did your honey crystallize? It hasn't gone bad. Crystallization is a natural process in many honeys: the sugars in the honey form crystals over time, and that alone isn't a sign of spoilage or additives. To bring it back, stand the jar with the lid on in warm water below 40°C (104°F). Don't boil the water. Signs of spoilage are different: {WARNING_SIGNS}. If you see one, write to us. Save this for the next time it crystallizes.

    25 templates · 6 groupsMembers only

  • Copy templateVeterinary clinics22 min

    Post caption templates

    Getting used to tooth brushing

    On day one, start brushing your pet's teeth with a finger, not a brush. Day 1: Touch your finger to the edge of the lip and give a treat right away. Day 3: Introduce the finger brush and touch a few teeth briefly. Day 7: Brush the front teeth for {DURATION} seconds. Let your pet set the pace, and end the session if they get restless. If you notice bleeding, swelling, or pain, stop and ask your veterinarian. Choose toothpaste from what your vet recommends, and never use human toothpaste. Save this and start tonight. Leave your questions in the comments and our vet {VET_NAME} will answer.

    23 templates · 5 groupsMembers only

  • Copy templateAutomotive20 min

    Caption templates

    Explaining an inspection term

    What does “{TERM}” mean on an inspection report? In short: {PLAIN_EXPLANATION} What it tells you about the car: {WHAT_IT_SHOWS} What it doesn't: {WHAT_IT_DOESNT_SHOW} If another line on a report has you stuck, put it in the comments and we'll cover it next. {DEALERSHIP}

    20 templates · 5 groupsMembers only

  • Copy templatePhoto and video studios22 min

    Caption templates

    Outfit guide carousel

    5 outfit rules before your {SHOOT_TYPE} shoot: 1. {RULE_1} 2. {RULE_2} 3. {RULE_3} 4. {RULE_4} 5. {RULE_5} Save this and look again the night before. We also send the written guide with your booking confirmation.

    22 templates · 5 groupsMembers only

  • Copy templateFurniture and home decor20 min

    Caption templates

    Sizing guide carousel

    Save this before you order a sofa. Swipe for six measurements: the spot itself, door width, door height, the elevator interior, the elevator diagonal, and the stair turn. The last slide shows the packed size of the largest piece of {PRODUCT}: {PACKED_SIZE}. Got your measurements? Send them on WhatsApp and we'll check them with you before you order: {WHATSAPP} Send this to whoever you're furnishing the home with.

    20 templates · 5 groupsMembers only

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